In our last update, we covered 12 Google Display & Demand Gen ad formats & placements. Now, we’re turning our focus to YouTube video ad formats & placements. To start, it’s important to grasp the different campaign objectives that can be set for video ads on YouTube. Video Views: Get views and engagement from people who are more likely to consider your products or brand. You only pay when someone chooses to watch your ad. Your ads can show as skippable in-stream, in-feed, and Shorts ads. Learn more Efficient Reach: Get the most reach for your budget using bumper, skippable in-stre ..read more

With Google Ads evolving over the years, advertisers must always catch up with the latest available Google ad formats, placements, and specifications. At the time of writing, there are 5 types of Google Ads campaigns to pick from: Search: Get in front of high-intent customers at the right time on Google Search. Shopping: Showcase your products to shoppers as they explore what to buy. Video: Reach viewers on YouTube and get conversions. Display: Reach customers across 3 million sites and apps with engaging creative. Demand Gen: Drive demand and conversions on YouTube, Discover, Gmail with imag ..read more

Google kicked off its advertiser verification program in 2020, starting in the United States before rolling it out worldwide. The goal is straightforward: make ads more transparent by confirming who’s behind them, thus keeping imposters out of search results. According to Google, below are the benefits of verifying: Build trust: Show your audience that you’re an authentic voice for your brand. Empower your audience: Help them make better choices about the content, products, and services they use. Limit fraud: Make it harder for fraudsters to impersonate the brands you represent. Get more out ..read more

Dear (new) client, Before we kick off Meta advertising for your brand, there are a few things to prepare and set up. We’ve prepared this guide for your reference. Feel free to reach out to our client service team if you need more help.   1. Facebook Page Access We’ll need access to your Facebook page to manage ads through it. This requires Page Owner access, not just standard admin permissions. RECOMMENDED If you or a team member have Page Owner access (or full control access): We’ll send a request for access from Silver Mouse’s Meta Business Manager. You can approve this request by ..read more

Improving your Meta ad campaigns starts with setting up the right data sources. With these data sources in place, you will be able to use them for targeting, optimization, and reporting to achieve a better return on ad spend. While Meta has listed 10 data sources on its Business Help Center, three are particularly important. We can categorize them into two entities: people and products. In terms of people, there are Website Audience and Offline Audience/Events. As for products, best to set up the Product Catalog before launching Meta ads especially if you are promoting an e-commerce website. N ..read more

TikTok is now a big name in social media, not only in Malaysia but also globally. For beauty brands and retailers, working with TikTok creators can be more successful than just running ads on TikTok. But, it’s important to know who a creator’s followers are. If you want to sell only to the Malaysian market, it’s better to work with a TikToker who has a lot of followers from Malaysia. In other words, if you’re marketing to Malaysian customers, go with TikTokers who have a large number of local followers. We’ve listed the top beauty and self-care TikTok creators in Malaysia based on their number ..read more

TikTok has undeniably become a major player in the social media world, not just in Malaysia, but in many parts of the world. For brands and businesses, partnering with TikTok creators can be effective instead of just digital advertising on TikTok. However, understanding the demographic and geographic makeup of a creator’s audience is crucial. If your marketing campaign is designed to target only the Malaysian market, it’s wiser to partner with a TikToker who has 2 million followers, 90% of whom are Malaysian, over a TikToker with 10 million followers but only a 5% Malaysian audience. For examp ..read more

If you’re hiring a voice-over artist for your business, particularly to narrate your video or radio commercial, it’s crucial to understand the associated costs. Voice-over artists, also known as VO artists, typically charge based on the word count or the time required to record the script. However, there are also other factors that can influence the cost, such as the number of permitted revisions, the duration of usage, and the intended application of the artist’s voice. Quite often, you hire VO artists to lend their voice to videos or other assets to promote your business. You’re likely to us ..read more

WhatsApp Business API provides more than just sending messages. It allows businesses to engage in broadcast marketing and much more. It’s worth noting that, unlike the standard WhatsApp Business App, WhatsApp Business API does have associated costs. Now, let’s delve into the pricing structure for WhatsApp Business API conversations. You can still send free messages using the WhatsApp Business App, but it is somewhat limited without the features of WhatsApp Business API.   What is Cost per Conversation? The WhatsApp Business API charges per conversation, not per individual message. These c ..read more

In 2014, we started our digital marketing agency in Malaysia. Over time, we have navigated through the dynamic landscape of this industry, witnessing several interesting developments. Amongst all these, the emergence of Artificial Intelligence (AI) has been the most profound. As a small organization, our focus has always been to maintain professionalism, pursue progressive ideas, and ensure profitability, rather than emphasizing a formal vision or mission. However, as AI tools continue to gain prominence in digital marketing and creative fields, I recognize the need to set a new direction for ..read more