How Email Marketing Can Boost Your Business & 5 Best Practices for Small Businesses
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by Geoffrey Blanc
2w ago
As a small business owner, you need to find a way to attract new customers and retain the existing ones. Lack of time, money and resources are often limiting factors in finding a solution that will bring the desired results. (return on investment). It is also an effective solution that allows you to reach your customers anywhere in the world, as long as they have internet access to check their emails.  Email marketing is a great way to promote offers, build brand loyalty, and create excitement among your audience. By sending targeted promotions and personalized content, you can keep your ..read more
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Protect Your Business: 5 Common Fraud Scenarios to Watch Out for in 2024
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by Diane Amato
4M ago
By Diane Amato March is Fraud Prevention Month, making this an ideal time to take a moment and get familiar with today’s trends in fraud. More and more businesses have invested in fraud prevention technology to help protect their data, their employees and their customers from cyber threats. However, companies remain vulnerable thanks to a common weak point – its people. Although your defenses today may be stronger than ever, modern cyberattacks against businesses use an element of social engineering to gain a foothold. In other words, they tap into the vulnerabilities of the people working wit ..read more
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Stalked by the specter of Cyber
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by Rishi Baviskar
7M ago
SMEs are more vulnerable to economic shocks and the impacts of business interruption than larger companies, with rising cyber-crime exerting a particularly serious toll on their activities. Small and medium-sized enterprises (SMEs) represent about 90% of businesses and provide more than 50% of employment worldwide, according to the World Bank.[1] The European Commission says SMEs represent 99% of all businesses in the EU, employ around 100 million people, and contribute half of the bloc’s GDP[2], while in the US, the country’s 30 million SMEs account for nearly two thirds of net new private se ..read more
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Don’t Wait Until It’s Too Late to be Cyber-Ready
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by CanadianSME
10M ago
58% of all data breaches involve SMEs. This simple statistic carries a heavy load. The cost of a data breach doesn’t end at paying the ransomware to get your business’s data back, or with an increase to your cyber insurance premiums after making a claim. It’s no secret that recovering from a cyber-attack can result in losing the trust of customers, potential legal consequences, reputational damage that can be challenging to repair, plus lost time when recovering from the incident – as opposed to continuing the regular operations of your business. For SMEs, these costs may be too much to bear ..read more
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Erin Gertner’s Vision for Women in Cybersecurity
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by CanadianSME
10M ago
CanadianSME Small Business Magazine recently sat down with Erin Gertner, Vice President of Partner Organization and SMB Sales at Cisco Canada. Erin elucidated on how her dedication to promoting women in technology profoundly influences her leadership approach at Cisco Canada. Addressing the distinct growth trends of Canadian MSPs compared to their global counterparts, she outlined Cisco’s strategies to capitalize on these disparities. As cybersecurity looms large, particularly due to Canada’s skill shortage and readiness gap, Erin detailed Cisco’s proactive measures to tackle these challenges ..read more
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Don’t Let Cyberthreats Win:How Cisco Security Keeps You Safe
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by Chetan Tewari
1y ago
Unleash the Shield: Discover Cisco’s Dynamic Security Solutions for Unparalleled Protection – From DNS Security to Multi-Factor Authentication and Beyond! By Chetan Tewari, Business Development Manager-SMB, Cisco It is important for small and medium-sized businesses (SMBs) to safeguard against various types of cyber attacks, including phishing, malware, ransomware, denial of service, and command and control (C2C) attacks. In order to do so, it is crucial to implement and utilize the most critical technologies available. Threat vectors are constantly changing, and we are adapting accordingly. A ..read more
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Cybersecurity in Hybrid Work: Insights from Cisco’s Jason Maynard
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by CanadianSME
1y ago
Jason Maynard, a Consulting Systems Engineer in Cybersecurity for Cisco Systems, discusses the challenges of maintaining cybersecurity in a rapidly evolving hybrid work environment. He sheds light on the common threats businesses face due to poor cybersecurity habits, shares best practices for organizations to protect their employees, and highlights the importance of communication and education. Jason also discusses the latest trends in cybersecurity and the crucial role of technology in enhancing cybersecurity resilience. He ends with key advice for businesses looking to bolster their defense ..read more
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Shaping Effective Onboarding Strategies: An Insight into Cyberbacker’s Approach
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by CanadianSME
1y ago
Theresa Coo is the Vice President of Cybercare at Cyberbacker, the leading provider of virtual assistance services and administrative support worldwide. Coo is an expert on effective onboarding and offboarding processes for remote companies, and she specializes in workforce experience and employee engagement. Theresa Coo, VP of Cybercare at Cyberbacker, shares her journey from legal and contracts backer to overseeing all processes and functions of the Contracts and Cybercare teams. She provides insights into the critical steps involved in creating efficient onboarding processes, the importance ..read more
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How to Protect the Data of SMBs
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by Tony Anscombe
1y ago
Chief Security Evangelist at ESET shares tips of how to safeguard company data from the common threats organizations face Most small- to medium-sized businesses (SMBs) in Canada and are still operating on a hybrid format, a and a major part of the business model that could be lacking but is a very important subject, often overlooked, is cybersecurity. In the digital age, there is a high price on personal data, and with the personal information SMBs have collected from their employees and customers — simply through email chains alone — employers have a responsibility to keep that information sa ..read more
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Fraud Prevention: The Importance of Having a Plan in Place
Canadian SME Small Business Magazine » Cybersecurity for Small Businesses
by CanadianSME
1y ago
In recent years, cybersecurity has become a major topic of discussion, especially with technological advancements and businesses shifting to digital models. Although generally beneficial, these rapid advancements have also left room for security breaches, making it necessary for businesses of any size to have a plan of action in place to defend themselves against cyber-attacks. Fraud prevention is a crucial part of protecting your business and customers from the damaging effects of cyber-attacks.  Fraud refers to intentional deception for personal or financial gain, while cyber-attacks ar ..read more
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