In the second post of this blog series, designed to complement The Trailblazer’s guide to marketing, sales, and RevOps excellence, we discussed how improving your account data quality can resolve many analysis issues and significantly enhance your ability to identify and engage with your ideal customer profile (ICP). In this blog, we dive into enhancing your data quality by managing duplicate accounts and records. This blog series and ebook provide a comprehensive roadmap to optimizing your RevOps data quality strategy. By addressing common pitfalls and implementing robust deduplication ..read more

Do you have a sneaking suspicion that your RevOps organization may be a little … operationally immature? Operational maturity refers to how efficiently an organization operates, but understanding what causes inefficiencies (immaturity) is complex. Openprise and our partners RevOps Co-op and MarketingOps.com conducted a comprehensive study surveying marketing and RevOps professionals to identify what traits operationally mature organizations possess. Responses from professionals across various skills and seniority levels revealed a unique combination of traits and skill sets that lead to opera ..read more

In the first post of this blog series, designed to complement The trailblazer’s guide to marketing, sales, and RevOps excellence, we discuss the fundamental role of data governance in ensuring high-quality data. In this follow-up, we shift our focus to how improving your account data quality can resolve many analysis issues and significantly enhance your ability to identify and engage with your ideal customer profile (ICP). Together, this blog series and the ebook provide a comprehensive roadmap to optimizing your RevOps data quality strategy through data management and governance.  How ..read more

In today’s data-driven landscape, large enterprise companies face the challenge of efficient data management and the data enrichment of vast amounts of data. A recent survey conducted by Openprise, which gathered responses from 96 enterprises, each boasting over 3,000 employees, has unveiled illuminating statistics regarding their engagement with data vendors. These insights offer valuable guidance on how enterprises can navigate the complexities of data enrichment while maximizing efficiency. Go-to-market initiatives require specialized data for effective enrichment Question 1: How many data ..read more

Enhance your RevOps strategy with our comprehensive blog series and Ebook In today’s rapidly evolving marketing landscape, maintaining high data quality is crucial for compliance and efficiency. This blog series, designed to complement the insights from The trailblazer’s guide to marketing, sales, and RevOps excellence” ebook, dives into the intricacies of RevOps data quality. By integrating the strategies and best practices from our ebook with practical advice in this series, you’ll be equipped to enhance your data management, ensure regulatory compliance, and optimize your marketing efforts ..read more

The guide is arranged to look at the funnel and its operational processes from top to bottom with a focus on RevOps Data Quality. If you want to use the whole guide to get a perspective on all the processes at all the stages, great; go from start to finish. If you have a specific area that’s in your purview, then you can go straight to that section, see what it has for you, and dip into other parts as needed. The guide has callouts for the hands-on operations team that needs to know what to build as well as sections geared to executives and operations leaders who need a high-level view of the ..read more

Ali Rastiello is a seasoned expert in RevOps and a valued Openprise customer. She joins us as a guest author with a wealth of experience and keen insights into evolving trends. Ali shares her invaluable perspectives and innovative RevOps approaches that promise to blend her expertise with actionable advice. When people ask me what I do, and I tell them my job title, they usually look at me a little like a confused puppy. Head slightly cocked, eyebrow raised, trying to process the words I’ve said. They understand each of them but aren’t sure what they mean when put together in terms of a RevOp ..read more

The “Road to MOpza” series is an innovative collaboration between Openprise, MarketingOps, and Emmie Collective, inspired by MarketingOps’ wildly popular Summer Camp, a close-knit gathering exclusively for marketing ops pros. Echoing this format, Road to MOpza recreates the same depth of conversation and peer-to-peer engagement, moving away from the typical product-driven narratives often dominating our RevOps field. This series is designed to strengthen the bonds within our community through meaningful dialogue. It provides a distinct forum where professionals can connect, share, and innovat ..read more

The never-ending volatility in revenue operations requires persistent professional skill development to adapt to the challenges that shifting markets create. RevOps Data Automation professionals must understand which skill sets will meet their clients’ needs as buyer preferences change. Openprise conducted a comprehensive study involving marketing ops (MOps) and revenue ops (RevOps) professionals across various seniority levels. The study aimed to identify the skills essential for meeting current industry demands. Survey responses suggest that respondents’ preferences may unintentionally hind ..read more

Data is the fuel that powers operations. Without it, organizations wouldn’t know how to go to market, which customers to target, or even what characteristics their customers share. Companies wouldn’t operate as efficiently, or compete as effectively, without data. Data’s importance in RevOps is unquestionable. However, sourcing reliable data and keeping datasets clean is like taming a wily beast. RevOps professionals face a wide disparity between the tasks they’re entrusted with and the capabilities of their data and technology to deliver the results they need. It raises the question: Are the ..read more