Bridging the growing gap: how RevOps can overcome data management challenges
Openprise Blog
by Openprise Staff
4d ago
Data is the fuel that powers operations. Without it, organizations wouldn’t know how to go to market, which customers to target, or even what characteristics their customers share. Companies wouldn’t operate as efficiently, or compete as effectively, without data. Data’s importance in RevOps is unquestionable. However, sourcing reliable data and keeping datasets clean is like taming a wily beast. RevOps professionals face a wide disparity between the tasks they’re entrusted with and the capabilities of their data and technology to deliver the results they need. It raises the question: Are the ..read more
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Adobe Summit Spotlight: the right path toward operational maturity
Openprise Blog
by Openprise Staff
1w ago
As we forge ahead in the dynamic B2B marketing and sales world,  operational maturity has emerged as the linchpin of organizational success. Adobe Summit 2024, a beacon for digital marketing visionaries, cast a spotlight on this concept, emphasizing its significance in the digital age. Here, we unpack insights from the summit, including the essence of operational maturity, its role in harnessing the power of data, personalization at scale, and leveraging next-gen AI. Insight: operational maturity unveiled Operational maturity transcends the superficial layers of advanced tools and sprawl ..read more
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Webinar Spotlight: How operationally mature are you? (And how to improve)
Openprise Blog
by Openprise Staff
3w ago
The journey toward operational maturity in RevOps is a difficult path, marked with obstacles and hazards along the way. In our recent webinar with RevOps Co-op, industry experts Ali Rastiello, Trevor Greyson, Camela Thompson, and Jeff Ignacio discussed findings from The 2024 State of RevOps Survey and shared leading best practices that organizations can adopt to achieve operational maturity. Watch the webinar, How Operationally Mature Are You? (And How To Improve), on demand. Topic: Defining operational maturity Operational maturity is measured by the varying levels of efficiency and effectiv ..read more
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The right path toward operational maturity
Openprise Blog
by Openprise Staff
3w ago
In the rapidly evolving world of B2B marketing and sales, we’re constantly on the lookout for what sets the best apart from the rest. That’s where the concept of operational maturity comes into play. Think of it as a secret sauce for organizations aiming to streamline their go-to-market strategies. But what does operational maturity really mean, and why is it so pivotal to success? What is operational maturity? Operational maturity isn’t about how advanced your tools are or the size of your RevOps team. Instead, it’s about measuring how effectively your company combines process, technology, a ..read more
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If we had a mission statement
Openprise Blog
by Ed King
1M ago
Openprise just announced our Series B raise led by Morgan Stanley Expansion Capital. Our ability to raise a B round in this challenging funding environment and attract such a blue-chip investor is a testament to what our team has achieved. In 2023, when most SaaS companies experienced slowed growth, our YoY growth rate more than doubled (2.5x), something our team can be very proud of. We look forward to producing an encore performance in 2024. This is a key milestone in our startup journey, but what’s the significance of this milestone, and what will this new capital injection enable our team ..read more
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Are you doing RevOps right? Survey says: probably not.
Openprise Blog
by Camela Thompson
1M ago
How do you define revenue operations? According to What does RevOps look like today? And what should it look like?, the first of a series of reports from The 2024 State of RevOps Survey, chances are very high that your answer will differ from the next person’s. Why? Although most people agree that the main benefit of revenue operations should be go-to-market alignment, job descriptions are all over the place. Within the industry, it seems clear: “Revenue operations is a centralized team of professionals that supports all go-to-market teams–marketing, sales, and customer success,” said Matt Vo ..read more
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Master your data: 3 key processes to automate in 2024
Openprise Blog
by Openprise Staff
2M ago
Navigating large datasets while maintaining data integrity is an ever-evolving challenge businesses face in a data-driven world. The key to overcoming these hurdles lies in automation. Businesses can use automation to master data challenges in three key processes: data quality, campaign operations, and lead-to-account matching. Make RevOps data quality your first priority “Poor data quality costs the company an estimated $15 million per year, with a record of 70.3% of data decay.” – Gartner Data quality is the key ingredient behind most successful, data-driven automation strategies. A strong ..read more
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In your words: The 2024 State of RevOps Survey
Openprise Blog
by Openprise Staff
2M ago
At Openprise, we talk to many people in revenue operations. We always suspected the themes in our conversations were part of a more significant trend. However, the lack of dialogue around these issues surprised us. Questions like, “What should revenue operations be responsible for?”, “Is there an executive track for operations professionals?”, and “Who should revenue operations report to?” should have concrete answers. If B2B companies can’t consistently define revenue operations, how can these professionals argue for fair compensation, career growth, and reasonably defined job descriptions ..read more
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Open23 Session Spotlight: Highly mechanized prospecting
Openprise Blog
by Openprise Staff
2M ago
Prospecting is a daunting task due to the complexities involved in identifying and engaging prospects, the competitive landscape, and the potential for rejection. In this Open23 session, Conrad Millen, senior director of marketing operations at Rippling, walks you through an internal build solution called mechanized prospecting or mechanized outreach. Watch the full session here. Drawing on more than ten years of experience in the marketing ops industry, Conrad lays out the historical problem around how prospecting data is acquired and the actions that data goes through for sales to start out ..read more
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Open23 Keynote Spotlight: How RevOps shapes business in the digital age
Openprise Blog
by Openprise Staff
3M ago
Openprise founder and CEO Ed King’s keynote at Open23 lit the way to a new future for RevOps. The annual user conference, held in conjunction with the inaugural community-led MOps-Apalooza summit for marketing and RevOps pros, brought together leaders and practitioners who have been hearing about the rise of RevOps for years–and are ready for it to happen. During this deep dive into the transformative world of RevOps, Ed shared a vision for how RevOps is reshaping business strategies in the digital age. His keynote illuminated the evolving role of RevOps, its critical function in operationali ..read more
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