American Caldwell
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American Caldwell is dedicated to assisting educational institutions to elevate their visibility, comprehend their public perception, and refine their strategic positioning with data-driven insights. American Caldwell works with universities to raise awareness of programs, elevate brand prominence, attract more students and increase revenue opportunities.
American Caldwell
1M ago
For the 2024-2025 Global University Visibility (GUV) rankings, we present our largest ranking set to date, covering universities in more than 65 countries and spanning every region of the world ..read more
American Caldwell
3M ago
As a marketer in the higher education sector, I've seen firsthand how universities struggle to enhance their visibility and differentiate themselves in a saturated market ..read more
American Caldwell
4M ago
As 2024 began, a city known for its ambitious undertakings, set its sights on a new challenge ..read more
American Caldwell
4M ago
Protests are almost a right of passage at many colleges and universities. The wave of protests engulfing university campuses is growing. According to the Washington Post there are approximately 400 anti-war protests on c ..read more
American Caldwell
7M ago
In today's digital age, the most googled college in each state offers intriguing insights into America's educational preferences. Our recent study titled "Mapped: The Most Googled College in Every State" leverages G ..read more
American Caldwell
8M ago
The question we asked ourselves was, "How can we visualize university visibility around the world ..read more
American Caldwell
8M ago
What are the dominant platforms of today? Where do most people spend their time online? For colleges and universities, these are important questions to consider. Should they establish an institutional TikTok account? Do ..read more
American Caldwell
10M ago
Sovereign wealth funds are on the rise globally. Several countries are in an exceedingly enviable position. The figures involved are astronomical, as illustrated by the fact that counting to one billion non-stop, one num ..read more
American Caldwell
10M ago
Join American Caldwell as we reveal the results of the 2023 Global University Presidents Survey. Gain unique insights into the latest trends and challenges in higher education leadership from around the world ..read more
American Caldwell
1y ago
What’s new: Rather than traditional academic metrics or employment outcomes, a ranking of “global university brands” by American Caldwell, a Washington DC-based marketing firm, tracked news mentions of universities as ..read more