The goal of many businesses looking to drive more traffic to their websites is to snag a coveted spot on the top of Google’s search engine results page (SERP). However, while effective, this strategy can take months – or even years – to accomplish, and in some highly competitive industries, it may not happen at all. So what happens to a business that can’t rank number one, but still wants to draw more visitors to their website? The key may lie in working smarter. Truth be told, nothing can replace the traffic-boosting power of a good SEO strategy, that is why website owners invest so heavily i ..read more

Creating a striking digital footprint for your business has never been more important or more exciting. In the ever-evolving world of content management systems (CMS) and website builders, the power of what is possible is creating entirely new opportunities in custom website development. In this fast-paced digital landscape, developers are constantly seeking new ways to deliver exceptional online experiences. And one-way developers are staying ahead of the curve in 2024 is by leveraging the latest Drupal development trends to create cutting-edge websites that are anything but run-of-the-mill ..read more

Tips on how to optimize your local SEO to capture more “Near Me” traffic. Local SEO is more than just another buzzword. If your business has a physical location ranking or caters to a specific geographical area local SEO is a crucial piece of your overall marketing strategy. Of the approximately 89.3 billion internet searches performed monthly, over 1.5 billion are for “near me” pursuits, including “shopping near me”, “store open near me” and “where to buy near me”, keywords have seen growth upwards of 250% since 2021. In all, local searches have grown a staggering 500% from just a few years a ..read more

We’re officially a certified agency partner with SemRush! For over 17 years, we have successfully been providing companies with a wide range of digital marketing services to ensure our clients are getting the most out of their marketing service here at Nirvana Canada. Content plays a crucial role in digital marketing and we bring extensive experience in keyword research and content marketing, of which we have upgraded by passing the Semrush certification test making us SemRush-certified. We work to help your business reach your target audience in a way that keeps incites interest and promotes ..read more

Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing. However, one of the most effective tools in their marketing toolbox is pay-per-click (PPC) advertising. The Basics of PPC Advertising Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your site rather than attempting to “earn” those visits organically. Here is a brief overview of how ..read more

Whoever said patience is a virtue certainly never had to contend with modern-day websites. In this digital era, speed is everything, and failing to meet the critical 2-second load time could cost you big in terms of ranking and web traffic. If you made it your mission to boost your website performance this year, here is why you should start at the source. SEO vs. Website Performance When people talk about website performance – or lack thereof – the topic frequently shifts immediately to SEO and what can be done to improve the strategy and boost website traffic. While making this jump is not ne ..read more

When you visit a website, do you ever wonder what platform the owner used to develop the site? Chances are, if you are in the market for a new website, you have. The question as to which platform to choose is one of the most frequently asked questions by small business owners and here is why. The website platform you choose has far-reaching implications; this platform will shape your website’s user experience, functionality, and overall performance, which will significantly impact the success of your digital outreach. No pressure! The e-commerce website builder market is as competitive as the ..read more

People have long said that content is king when it comes to SEO. Although this remains true today, the way we approach creating ranking content has changed dramatically. Here is what you need to know about content keywords and ranking in this new digital landscape. Search engines like Google and Bing are continually evolving and adapting how they evaluate content to deliver the most relevant search results. Years ago, the basis of most SEO strategies centred around manipulating meta tags and keyword stuffing to improve a website’s ranking. This strategy proved highly effective for many years d ..read more

Shopify has earned a well-deserved reputation as one of the fastest and most straightforward ways to set up an e-commerce store. With thousands of free and paid themes, drag-and-drop customization, and user-friendly navigation, just about anyone with basic computer skills can set up a highly functional Shopify store. However, one of the biggest draws to Shopify is also one of its biggest drawbacks. While pre-made themes make it easy to get an e-commerce store up and running quickly, many sellers feel these templates lack the design features or functionality they need to create a truly one-of-a ..read more

In a world that is increasingly shifting from in-person to online sales, there has never been a better time to take a long hard look at your e-commerce store and evaluate whether your current setup is delivering all the functionality it could or if there is room to improve. Whether you maintain both a physical location and an e-commerce store or have taken your business completely online, 2024 is the year to take a hard look at your digital storefront to ensure you are doing everything possible to target, convert, and delight your audience and keep them coming back for more. A Trillion Dollar ..read more