Not sure if Black Friday promotions are a good fit for your eCommerce brand or maybe you're keen to run a promotion but you don't want to offer a huge storewide discount? I got you! In this episode I share 5 discount-free Black Friday marketing strategies that you can run leading up to Christmas (or any time of the year) to boost your sales and get people buying more!  You'll learn: Why running a Black Friday promotion is smart business  How to choose a promotion that suits your brand  When to run your Black Friday promotion  Why I don't recommend discounts as a promotio ..read more

If you currently loathe marketing, firstly you are not alone, most women starting eCommerce brands didn’t start with years of marketing experience . But if you do find yourself hating marketing or finding it very overwhelming, you’ll find your growth is most likely a direct indication of this. For as long as you’re in business, there is unfortunately no escaping marketing (even if you outsource). So if you want to be in business for the long haul and build a sustainable profitable product business, we need to learn to love the marketing beast.  In this episode you'll learn: Why it's i ..read more

In this episode I chat with Kayla Houlihan - the founder of beauty brand, Tribe Skincare.  When Kayla launched her eCommerce brand back in 2017 she DIYed all of her branding and marketing before going all-in 4 years later with a full branding upgrade. You'll learn:  What Kayla focused on in the early days to bring Tribe Skincare to life and gain early success Why messaging, listening to the market and product development is so important  Going deep rather than wide to grow your brand The importance of making data-driven decisions in your marketing  Kayla’s $20k branding up ..read more

Running an eCommerce brand isn't for the faint-hearted. It can be a never-ending game of cat and mouse, but that's half the fun, right? One thing that is for sure is change. Nothing in business is ever set in stone. It's also difficult to know when to try something new in your eCommerce business or stick to your current strategy. This week on The Startup Sisterhood Podcast I talk with Miranda from Mindful Marlo about how to know when to try something new in your eCommerce business. SHOW LINKS: - Shop Mindful Marlo here - Join me live on Tuesday the 24th for my free Marketing Goals workshop ..read more

In this episode I cover a few key takeaways from my Marketing Success System™ framework that helps you master your marketing and grow your online store without the social media grind. Join The Startup Sisterhood Podcast Launch Party Giveaway! ? Over the next 24 hours you have the chance to WIN a 90 minute 1:1 marketing strategy session with me, worth $997!! If you have loved listening to the episodes so far, here’s how to enter and get involved in our launch party for your chance to win. Step 1: Subscribe to the podcast to be the first to know when new episodes drop each Thursday To subscr ..read more

In this episode, as the year comes to a close, I walk you through some key questions to ask yourself and what eCommerce marketing metrics to review in order to improve and guide your marketing decisions in 2023. This is also the final episode for season 1 of The Startup Sisterhood podcast. It's been a wild ride, and I've loved hearing all of your feedback and hearing how the podcast is helping you, so THANK YOU for tuning in each week and recommending the podcast to all your eComm friends. It truly means the world to me! I hope you have a wonderful Christmas and New Year's break, and I'll see ..read more

In this episode I'm chatting with Nikki from Be Bangles about how important it is to not just know your brand's difference but how to own your brand's difference within the market and how this will help you stand out and sell more products. Shop Be Bangles amazing jewellery here  Join The Startup Sisterhood Podcast Launch Party Giveaway! ? Over the next 24 hours you have the chance to WIN a 90 minute 1:1 marketing strategy session with me, worth $997!! If you have loved listening to the episodes so far, here’s how to enter and get involved in our launch party for your chance to win. St ..read more

If you are hesitant to share behind-the-scenes social media content as an eCommerce brand, this episode is for you! The best brands know how to build strong emotional relationships with their audience.  Hear how behind-the-scenes content helped build a global eCommerce empire with Sasha Deacon, founder of family fashion label, Beau Hudson. You’ll learn: Why building strong relationships with her audience has always been at the core of Beau Hudson’s brand values and content strategy (even from day 1). How Sasha has been able to blend business and life by referring to Beau Hudson as their ..read more

In a world where we are bombarded with Shopify sales screenshots and messages around what success 'should' be, I wanted to share my story on why I didn't try to scale my eCommerce business to million dollars and what it means to build a Life-First eCommerce Business™ instead. Join The Startup Sisterhood Podcast Launch Party Giveaway! ? Over the next 24 hours you have the chance to WIN a 90 minute 1:1 marketing strategy session with me, worth $997!!  If you have loved listening to the episodes so far, here’s how to enter and get involved in our launch party for your chance to win. Step 1 ..read more

In this episode, I talk with Tegan, the founder of fashion brand Sundaystyler, about the most underrated tool that brands overlook and how this one tool helped Tegan grow her brand. You’ll learn: What is the most underrated strategy tool to improve your marketing and growth How this one tool helped Tegan clarity her brand and successfully market Sundaystyler Growing your online store with intention   How to remove the emotion from running your business The raw truths of the highs and lows of running an eCommerce business Shop Sundaystyler here  SHOW LINKS: - Are you ready to lear ..read more