Corine Raymond submitted a question for me to answer on the podcast “Is it a waste of money to pay a fee of $4k to show you the ropes of Ecommerce, a training course”. In this episode I’ll give you my answer!  I have invested in many courses and mentors over the past 13 years to help me grow my business. Some have been amazing, and some have been a terrible waste of time and money. I break down how to decide if it’s a good investment for you and how to do your own due diligence. Investing in a mentor that’s a great fit for you can save you time, shortcut your success and give you a clear ..read more

Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig!  After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!)  In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way! Elise shares tips on what she does when she’s not in a creative mood to keep the business moving forward, her email and Facebook ad strategy and how she became more confident on camera. We ..read more

When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong.  In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking. With so many variables it is important to deep dive into your stats so you know what’s working and what’s not. Then you can optimise and keep going. Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them. If you’d like help to make the most of your ads and amplify your results, be sure t ..read more

Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti. Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words. In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads . We discuss your brand voice and how you can find yours, *hint* it’s not “conversionational”. Anita shares the big mistakes most brands make when it comes to copy, and how you can avoid them.  &nbs ..read more

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list. Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world.  This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts. We chat about everything from your terms and conditions, privacy policy, refunds policy, insurance to the Barbie mania and who’s overstepped the line when it comes to infringing their I ..read more

Introducing Paige, aka The Product Stylist!  With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.  In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience,  gain trust and ultimately answer all their questions so th ..read more

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry. The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.  There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what ..read more

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author. As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year.  Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and Australia.  I’m thrilled to have her joining us today to chat about her 24 year journey with Biddy Tarot and h ..read more

Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.  With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront. Don't be fooled - “dis” isn't for disability it's for DISRUPTION. disinfluencer is Australia's first and only online platform solely to help people with disabilities, neurodiversity and chronic illn ..read more

When was the last time you audited your whole business? Do you know exactly how much time you’re spending on each aspect of your business? How much money you’re spending across all your expenses? Is your brand consistent across all platforms and collateral? In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand. Let me know what you’re going to audit first.    Episode Highlights: Where you're spending all of your time? (2:10) Which System To Streamline and Sa ..read more