If you are starting out in eCommerce, this episode is part of a beginner series to help you with all the steps in starting our a brand new online business in Australia! I am starting another eCommerce business this year, and wanted to take you along with each key decision I make. Today I am sharing some of the types of online business models ie Dropshipping, Self-Fulfilled, Print on Demand… there are lots to choose from! Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as ..read more

What is the perceived value of your giveaways, discounts, or free shipping to your customers? There can often be a disconnect between what we invest in something special for our customers, and our customers’ point of view. I share four real life examples of where this has happened to me recently. Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. What are your plans today or tomorrow to move your business forward? I’d love to hear ..read more

I am a firm believer in NOT growing just organically for your ecommerce store. Meta ads are one of the best tools we have, for an affordable cost, to reach your ideal customer – right where they are at! This episode is all about my current Facebook and Instagram ads, what I am running and why. Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learnings, from building t ..read more

In the meantime! I was prompted today to create a post-purchase email flow for my brand new subscriber custsomers. In this episode I share three of my Klaviyo email flows for customers and leads that encourages and fosters a connection with my them, in the meantime, while they are waiting for something like an order to arrive. What ways do you nurture your customers or leads, in the meantime? Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path i ..read more

My Boxing Day 2023 revenue was up 2400% from 2022 - crazy! More importantly though is a SALE, at any time of year, when planned strategically, is good for your business as well as your customers. There are many great reasons to run a sale - listen in to why I love strategically planned sales for my online business. Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learni ..read more

Are you starting out in eCommerce in Australia? Use my criteria to validate your niche idea! Join me in this new series for the first episode all about researching your niche. After selling a Shopify brand in late 2023, I am starting a new one in 2024. This episode is my first step in researching a new niche for a potential new business. Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my ow ..read more

My email marketing flows have contributed a 13% average to my total Shopify revenue – on automatic! Updating my Klaviyo Flows as part of my January strategy work! This is super valuable work – do it once and let it work for in the background everyday. Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learnings, from building two online brands in 2020, and successfully se ..read more

This is episode three of a three-part series all about planning for 2024! Take the opportunity to use these episodes to get your head into 2024 and dive into some strategy to get your business on the right path this year! Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learnings, from building two online brands in 2020, and successfully selling one in 2023 while contin ..read more

This is episode two of a three-part series all about planning for 2024! Take the opportunity to use these episodes to get your head into 2024 and dive into some strategy to get your business on the right path this year! Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learnings, from building two online brands in 2020, and successfully selling one in 2023 while continui ..read more

This is episode one of a three-part series all about planning for 2024! Take the opportunity to use these episodes to get your head into 2024 and dive into some strategy to get your business on the right path this year! Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learnings, from building two online brands in 2020, and successfully selling one in 2023 while continui ..read more