Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin :  https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay  answers these questions :  Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and n ..read more

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category. In this Episode, you’ll learn about: – Matthew’s unique career story: from lawyer to General Manager – A North American Leading in Europe – The Brooks Story: how a 100+ year old company has recently become a category leader – The Brooks Go-to-Market strategy – Specialists’ as brand ambassadors and putting the Runner at the Centre ..read more

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning int ..read more

We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform ..read more