The Role of Data in Modern Marketing Beyond Guesswork: Turning Marketing into a Science The shift from intuition-based, finger in the air marketing to impactful, data-driven marketing marks a huge shift in how businesses approach their strategies. In the past, marketers might have launched campaigns based on gut feelings or broad market trends, but now data offers a clear and measurable way to see what really resonates with consumers.  So how can you use data to inform your marketing strategy? Read on to find out!  Customer Insights: Understanding Your Audience Deeply Data ..read more

Since its enforcement in May 2018, the General Data Protection Regulation (GDPR) has become an important element in the data privacy conversation worldwide, changing how personal data is handled across Europe and beyond.  Created in response to the rapid expansion and increased complexity of the digital world, GDPR aims to give individuals more control and say over their personal information.  Understanding the history and impact of this regulation helps businesses and consumers grasp why it's so important in today's digital age. Understanding GDPR In this section we’ll cov ..read more

Are you getting regular website visitors but you’re not seeing the increased traffic result in more opportunities and/or sales?  Think about conversion rates as the pulse of your company.  Just like a strong, steady heartbeat indicates good health, a strong conversion rate signals that your business is doing a good job at turning visitors into paying customers or engaged subscribers.  Conversion rates are more than just a number; they’re a snapshot of how effectively your site engages visitors and nudges them to take action, whether that's buying a product, signing up fo ..read more

Understanding your customers and managing your relationships with them is crucial for business success. This is where a Customer Relationship Management (CRM) system comes into play. But what exactly is a CRM, and why is it so essential for businesses, especially those purchasing one for the first time or transitioning from a legacy or homegrown system? What Is A CRM System? At its core, a CRM system is a digital platform that helps you manage all your company's relationships and interactions with current and potential customers. It's like a central hub where you can store customer dat ..read more

Salesforce and HubSpot are prominent players in the CRM market, which each focus on a different market segment (Salesforce on large enterprises and HubSpot on SMB and Mid-Market). However, over the last few years, these lines have become increasingly blurred, with Salesforce releasing a small business CRM package and HubSpot going after (and winning) large enterprise customers, many of whom had been long term Salesforce customers but wanted to reduce costs.  In this article we’ll dive deep into the differences between these two well known CRM solutions and help you determine which ..read more

While Sales Operations is something most people in corporate jobs will have at least heard of, Revenue Operations might be a less familiar term. As companies continually search for strategies that bolster growth and operational efficiency, they will likely turn to their operations departments to see how they can do more with less.  Two areas have emerged as key drivers of success: Revenue Operations (RevOps) and the more traditional Sales Operations.  Both play critical roles within the broader sales ecosystem, yet they differ significantly in scope, approach, and impact.&nbs ..read more

Sales is hard. It’s just a fact. While some people make it look effortless, it’s one of the hardest roles to be in. Sales is often up and down for individual sellers, but what do you do when your organization as a whole starts to plateau?  Stagnation is a common challenge for businesses - it can happen when you’ve saturated your target market and you’re unsure of how to break into a new market or it can happen due to lack of innovation or a number of other factors.  You might have tried multiple things to overcome this stagnation and feel like nothing is working - but have you tried ..read more

Revenue Operations, or RevOps as it’s commonly known, is a relatively up and coming strategy for businesses aiming to harmonize their core operational functions—sales, marketing, and customer success—into a singular, cohesive framework.  This approach, designed to break down traditional silos and unite teams and goals, promises a more integrated and efficient pathway to driving growth and enhancing the customer experience. A good example of a company doing this well is Salesforce.  Salesforce has been paving the way for this for many years, with the Customer 360. They have designed ..read more

Revenue Operations is still a relatively new concept in most organizations - but the seamless integration of sales, marketing, and customer success teams is not just beneficial—it's essential.  Yet, without the cornerstone of a Revenue Operations (RevOps) strategy, businesses often grapple with inefficiencies and missed opportunities that can stifle growth. RevOps is the engine that drives revenue growth - it ensures that all departments that influence revenue work together.  RevOps isn't just about alignment; it's a transformative approach that streamlines operations, encourages co ..read more

Do you feel like you’re constantly being pulled in multiple directions, never having time to focus on any one area of your business? Does this constant chaos impact your customer journey? If so, you’re not alone!   Businesses are under constant pressure to innovate, scale, and maintain agility to stay ahead of the competition. Yet, for many, the resources required to build a comprehensive in-house Revenue Operations (RevOps) team remain out of reach. But why is this? RevOps is notoriously difficult to get right. It requires alignment from C-Level leadership, all the way down to indi ..read more