Shake, shake, shake: Taylor Swift’s masterclass in rebranding
The Chartered Institute of Trade Mark Attorneys Blog
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1w ago
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she's also a storyteller, marketer, branding and rebranding genius ..read more
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Fashion fakes and TikTok trends: protecting products in an online age
The Chartered Institute of Trade Mark Attorneys Blog
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1w ago
TikTok must now be one of the most popular, fast-growing social media apps globally. Starting off as a platform mostly used to post dance routines and lip-sync videos, it has turned into a highly influential advertising platform ..read more
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Reaching for the stars? How merchandising became the film industry’s golden ticket.
The Chartered Institute of Trade Mark Attorneys Blog
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3w ago
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make a Western called Star Wars which was set in outer-space ..read more
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Understanding the exponential rise in counterfeit goods
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters have found a way to use social media platforms to promote and create additional lucrative sales channels ..read more
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Has Steamboat Willie run out of steam?
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the earliest version of Mickey Mouse – does that mean anyone can now use and make money from this iconic character ..read more
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Chanel: If you want to be original, be ready to be copied
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
‘If you want to be original, be ready to be copied’. In the world of fashion, this quote exemplifies two key issues: originality and copying ..read more
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The Power of trade marks in the fashion industry
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
The fashion industry is rich in IP, thanks to the breadth of the industry ..read more
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Can you 'own' a colour in fashion?
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
From the Tiffany Blue Box to Christian Louboutin’s famous red soles, colour is everywhere in fashion – but is it a stable foundation for a brand?   ..read more
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Fashion patterns and trade marks
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
What does the Greggs and Primark collaboration mean for IP in fashion ..read more
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Greggs x Primark: How can unexpected brands collaborate in the fashion niche
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
What does the Greggs and Primark collaboration mean for IP in fashion ..read more
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