TikTok: Can users buy genuine designer goods?
The Chartered Institute of Trade Mark Attorneys Blog
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3M ago
With fast fashion on its way out, second-hand fashion is making a comeback ..read more
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How athletes use IP to build their individual brands
The Chartered Institute of Trade Mark Attorneys Blog
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4M ago
Sports and branding seem to go hand-in-hand with each other ..read more
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Going for gold: Protecting the Olympics’ IP
The Chartered Institute of Trade Mark Attorneys Blog
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4M ago
The countdown to the Paris Olympics is on – and we’re setting out the IP protection at the heart of it ..read more
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How are landmarks protected by Intellectual Property rights?
The Chartered Institute of Trade Mark Attorneys Blog
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5M ago
Whether it’s Big Ben or the Eiffel Tower, taking and sharing photos of landmarks is far from unusual. However, did you know that the appearance of landmarks can be protected with IP rights ..read more
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F1: The IP formula for success
The Chartered Institute of Trade Mark Attorneys Blog
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5M ago
The role of Formula One drivers as brand ambassadors is not new, but the concept of the driver themselves as the brand is growing.  ..read more
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Shake, shake, shake: Taylor Swift’s masterclass in rebranding
The Chartered Institute of Trade Mark Attorneys Blog
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8M ago
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she's also a storyteller, marketer, branding and rebranding genius ..read more
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Fashion fakes and TikTok trends: protecting products in an online age
The Chartered Institute of Trade Mark Attorneys Blog
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8M ago
TikTok must now be one of the most popular, fast-growing social media apps globally. Starting off as a platform mostly used to post dance routines and lip-sync videos, it has turned into a highly influential advertising platform ..read more
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Reaching for the stars? How merchandising became the film industry’s golden ticket.
The Chartered Institute of Trade Mark Attorneys Blog
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8M ago
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make a Western called Star Wars which was set in outer-space ..read more
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Understanding the exponential rise in counterfeit goods
The Chartered Institute of Trade Mark Attorneys Blog
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11M ago
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters have found a way to use social media platforms to promote and create additional lucrative sales channels ..read more
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Has Steamboat Willie run out of steam?
The Chartered Institute of Trade Mark Attorneys Blog
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11M ago
As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the earliest version of Mickey Mouse – does that mean anyone can now use and make money from this iconic character ..read more
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