In this podcast Sophie Neate talks to Brittany about her story. With 16 years of marketing experience primarily centered on strategy, Sophie discusses her journey in the tech sector. Having held various roles throughout her career in New Zealand, Australia, and Sweden, she brings a wealth of insights to share. The key takeaway from Sophie is that when presenting results around marketing outcomes, whether direct or digital, you have to show results. To change mindsets, you need to walk your talk.  I always tell the team “It’s a marathon, not a sprint ..read more

Nick Whitehead is the CMO of NZX listed company Serko. In 2023 Nick was recognised as the NZ Tech Marketer of the Year. Join Brittany in this interview to hear Nick's story and advice for marketers building brand, partnerships and international growth ..read more

“Understand the core fundamentals of business strategy, business models, and how the business makes money or could make money. I think if you understand business strategy you will greatly improve your skills in marketing strategy. You already know marketing so understanding business strategy will allow you to pull the right levers to help the business grow.”   In this podcast, Rachel Allen talks to Brittany Jackson about her story. Rachel is a Fractional Marketer with her business being Rachel Allen Marketing. With nearly 20 years of marketing experience, Rachel will talk to us about her ..read more

Don’t just go for the fun roles, think about the parts of your career that you might want to try, and it may not be fun, but at least you're learning. I got a good piece of advice from a recruiter who said, if you're looking at a role and you're not sure about it think about if you leave that role in 12 months, how will that look on your CV in terms of adding breadth of experience and making yourself more marketable to where you want to go a little bit more long term. The principles of marketing don't change. We have to bring it back to the customer. We have to understand the customer, the mar ..read more

In this podcast, Kat Waters talks to Brittany Jackson about her story. With 8 years of marketing experience, Kat talks to us about her experience in the tech sector, being part of the first emerging leaders’ cohort and winning the “Young Tech Marketer of the Year” award at the TMG conference this year ..read more

In this webinar, we’ll reconnect you with WHY BASED brand marketing to re-set your mindset and finetune your thinking to create compelling, persuasive content. Hamish Ewart has recently finished up as the CMO of Supacolour. While renovating a house in Mexico he’s keen to share his experience with us. He’s also worked as an NZTE Beachheads Advisor, where he met Gemma and the PageProof team. In this webinar, we’ll hear about their brand marketing story ..read more

There is always going to be a human element so how do you win the hearts and minds? We don’t win the hearts and minds of using technology through AI, but AI can serve a sales and marketing function regarding automation of processes, outreach, or serving up insights using AI machine learning of where to focus our energy. A lot of sales and marketing people like myself who work in a small business are bogged down with a lot of basic administrational tasks which are not high value items, or use a lot of your time, so how can we use technology and AI specifically to streamline this? You could have ..read more

"I think if you pull it all back, strip it all back at the end of the day if you've got focus, if you've got a strategy, if you are not getting distracted, I think that is the, the ingredient to successful marketing at any level." Ears-on and listen in to this engaging podcast interview with founding TMG Exec member and CMO at Gallagher Animal Management, Nicola Harrop ..read more

Join us for an honest and frank conversation with Brooke Roberts, 3EO of Sharesies. Learn about her background, the Sharesies genesis story, and how they built brand, culture and incredible growth ..read more

It comes back to how you are solving a problem rather than selling a product. The product that is purchased is going to save you time or is going to make your business more efficient. That’s the biggest challenge, it’s not selling something that people are already very aware exists. Often products in the tech space do come with quite a high cost and your marketing Business to Business so you need to get the right people to understand what your product does and be interested enough to take the next step.   A key takeaway from our TMG interview with Sacha is that the USP is so important bec ..read more