Welcome to Season 2! This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D. In this episode, we focus on the first step of the ROAD framework: Review. Review is about understanding your products' performance, evaluating past marketing efforts, and gaining insights into what your customers want and how they respond to your campaigns. We'll explore how to analyze your sales figures to identify your best-selling products, understand SKU velocity, and what th ..read more

Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything from defining your marketing goals to identifying the relevant touchpoints, and from setting KPIs to establishing a marketing budget. Each episode is designed to build upon the previous one, offering practical advice and actionable tips. We start with Episode 1, where we set the scene by reflecting on the key CPG trends for 2024, specifically in the food and snack sectors. Get rea ..read more

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the second part of an essential two-part series tailored specifically to formulate a resilient marketing strategy that can withstand the pressures of a recession - a crucial subject, particularly in light of the ongoing cost-of-living crisis. However, it's not just about survival. We aim to equip your CPG brand to thrive and grow, regardless of the economic climate. This is where our S.U.R.V.I.V.E framework comes into pl ..read more

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona In this episode, we delve into 6 Budget Friendly tools for Marketing Research. . To subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com Other relevant episodes: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139 Website: https://www.cpgmarketingschool.com Instagram: https://www.instagram.com/cpgmarketingschool Follow CPG Ma ..read more

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona In this episode, we delve into the critical components of consumer personas. We share real-life examples and provide tips and guidance on specific areas to research to build a detailed Consumer Persona that can step-change your CPG Marketing. To subscribe to CPG Marketing School Newsletter:https://www.cpgmarketingschool.com Other relevant episodes: https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 Website: https://www.cpgmarketingscho ..read more

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona Why are most consumer personas entirely useless? In this episode, we delve into consumer personas. We explore why traditional shallow personas are ineffective and emphasize the need for deeper understanding and insights. By tapping into the emotions and desires of our target audience, we can create meaningful connections and develop products that align with their preferences. We discuss the importance of researching our audience through social media, engaging with them ..read more