In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape in the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed. Stephen and Eugenio cover... The current maturity of the market and the period of reassessment that is already underway The importance and opportunities presented by the alternative protein market to serve the wider sustainability goals of the CPG industry How alternative proteins should be positioned and marketed to consumers, unpackin ..read more

In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the opportunities for CPG industry to respond to the changing dynamics in consumer attitudes to health, convenience and cooking. It's part of a wider study we've conducted into the home meals space, bringing together technology and brands. We call it 'Winning in the Kitchen'. Stephen and Andrea discuss... The changing demographics and dimensions coming from consumers as regards their home meals, addressing the complex and shifting nature of expectations The limitations and obstacles that manufacturers must cope wi ..read more

In this episode of Transforming CPG, Stephen Factor and Sam Bedi discuss the opportunities for CPG industry growth across Asia. Stephen and Sam discuss... The unique landscape and markets that comprise Asia, including key demographic information impacting decision making now and into the future A detailed breakdown of our framework for growth, including key takeaways for brand owners ...and more. Read more on our 5 Dimensional Framework for Growth on our website. Did you enjoy this podcast? Give us a rating and subscribe to receive new episodes as they are published.  This podcast epi ..read more

In this episode of Transforming CPG, Stephen Factor and Massimo Visconti discuss supply chain strategy, and how opportunities in value chain management can generate new growth and opportunities for your business. Stephen and Massimo discuss... A growing awareness of supply chain challenges worldwide The changing relationship between consumers and CPG companies that can be managed with a supply chain strategy Ensuring a robust supply chain infrastructure post-pandemic and into the future How technology will impact value chain management ...and more. Read more on supply chain innovation on our ..read more

In this special episode of Transforming CPG, our usual host Stephen Factor steps aside to let a Millennial and a Gen Zer discuss the differences between their generations, and how to market to each group appropriately. Sevendots' Christina Care and The Red Flower Factory's Gaby Carruthers discuss... How to characterise a Gen Z vs a Millennial The risks of failing to differentiate between the groups Brands that are targetting Gen Z effectively The steps required to appeal to a Gen Z audience ...and more. Read more from Gaby on this subject here: Gen Z vs Millennial Marketing - How to Target G ..read more

In this episode of Transforming CPG, we examine how can a DTC business model support your overall business goals. Sevendots Partner Stephen Factor and Andrea Bielli discuss... Our research into effective implementation strategies The value DTC brings in acquisition and retention How DTC can be used to attract Gen Z consumers ...amongst other topics! This is Part 2 in the conversation, with Part 1 already available on all streaming platforms. Discover more on the value of DTC today here: ⁠Implementing effective DTC strategy in the CPG industry today⁠ Did you enjoy this podcast? Give us a ra ..read more

In this episode of Transforming CPG, we examine what is the value of a DTC business model for the CPG industry today. Sevendots Partner Stephen Factor and Andrea Bielli discuss... Our research into this business model and where the landscape stands today Doubts and concerns and how these can be addressed Where DTC might still make a valuable contribution in an overall business strategy. This is Part 1 in the conversation, with Part 2 on its way tomorrow. Discover more on the value of DTC today here: Implementing effective DTC strategy in the CPG industry today Did you enjoy this podcast? G ..read more

Welcome to the latest episode of Transforming CPG! Join us as we dive into the fascinating world of regenerative agriculture and explore its value for brands in the CPG industry. In this episode, Sevendots Partners Stephen Factor and Elisa Costa unravel the mysteries of RA and its potential impact on the CPG industry. In this episode, Stephen and Elisa discuss: What exactly is regenerative agriculture? How could it benefit both brands and consumers? What hurdles do businesses face when implementing regenerative practices? And, most importantly, what does the CPG industry need to prioritize to ..read more

In this episode of Transforming CPG, we examine what brands can do to better serve the needs of Generation Z. Sevendots Partner Stephen Factor and The Red Flower Factory's Karen Rickers discuss... What makes Gen Z unique as a cohort? What does Gen Z value? How does Gen Z shop, play and engage with each other? How important is advocacy and authenticity to Gen Z? What should a new brand do to appeal to Gen Z? Discover more from The Red Flower Factory, who can help educate you on serving the next generation of consumers: What makes Gen Z different 3 ways brands can engage with Gen Z How to use ..read more

In this episode of Transforming CPG, we examine what big brands can learn from the success of small brands. Sevendots Partners Stephen Factor and Andrea Bielli discuss how small brands have gained ground through effective storytelling, and the ways in which bigger brands can regain ground post-pandemic. Discover more: From Sevendots Partner Miriam Mostarda on the research we conducted on big vs small brands.  Our Growth Series report on the dynamics of Big vs. Small brands. This podcast is brought to you by Sevendots. We are a global consultancy of senior industry experts focused o ..read more