One thing that many podcasters obsess over is their podcast downloads. They want to know how many downloads does a podcast need to make money. Many believe that more downloads mean more sales, which makes sense. But the reality is that when you are a business owner with a podcast, you don't need 1000s of downloads before monetizing your podcast. You can sign clients from your podcast even with a small audience. Listen to today's episode to learn what it really takes to convert your podcast listeners into clients. In this episode, you will learn: What it really means when someone downloads you ..read more

One of the struggles of running a business with little ones at home is actually finding time to work. The nap time hustle isn't always effective, so you may find yourself either getting up super early in the morning or pulling all nighters to work in your business. The thing is, there is a better way: encouraging independent play. In today's episode, I chat with play and parenting coach Jill Lerman about independent play and how it benefits mamas running businesses with babies at home. In this episode, you will learn: How encouraging independent play with your kids benefits both you and your ..read more

If you ever thought, "Can a business succeed without social media marketing," then today's episode is for you. So many business owners find themselves burnt out on social media but continue the social media grind because they're not sure if their business will continue to grow without it. Listen to today's episode to discover 3 mindset blocks to stop business owners from fully leaning into a low or no social media marketing strategy. In this episode, you will learn: Answer to the question, "Can a business succeed without social media marketing?" Three mindset blocks that stop you from leaning ..read more

You've heard about the importance of SEO for your podcast, but what does that actually mean or look like? That's what I'm breaking down today. Specifically, I'm taking you behind the scenes of how I do podcast keyword research. Podcast SEO and keyword research don't have to be complicated or confusing. Listen to today's episode to learn my simple process for finding the best keywords for my podcast content. In this episode, you will learn: Why podcast SEO matters for podcasting business owners My simple process for doing podcast keyword research My favorite tools for searching for keywords fo ..read more

Hey, Mama! In this super short episode (LOL), I'm breaking down the #1 roadblock to building a long lasting business. You didn't start this business as a hobby. You want to make an impact and create a legacy. The key to doing that is building your business for the future. Listen to today's episode for a real and honest talk about the importance for building your business for longevity. In this episode, you will learn: What you need to focus on to build a long lasting business Strategies for supporting you with being consistent with your lead generation (even when you're fully booked) Normaliz ..read more

Hey, Mama! Your podcast can be a strategic part of your marketing and sales strategy. However, to do this, you need to create a podcast sales funnel. In this episode, I breakdown how to create a podcast funnel, including the type of content you need to create and the calls to action you need to use for each stage of your funnel. If you're a mom in business who is ready to attract, nurture, and convert your podcast listeners into your paid offers and programs, this episode is for you. In this episode, you will learn: What a podcast sales funnel is The type of content and calls to action you ne ..read more

Hey, Mama! Since you listen to this podcast, I know you are focused on building a sustainable business that supports you in each season of life. In today's episode, I chat with Rebekah Meredith about how to build a sustainable brand as a mom in business. Rebekah shares so many great nuggets and insights into building a brand that lasts and doesn't lead to burnout. In this episode, you will learn: What are brand foundations and why do the matter as a business owner How to build a sustainable brand How your core values play a role in building a brand that lasts Tips and strategies for preventin ..read more

Hey, Mama! If you've tuned into any one of my episodes, then you know my podcast is part of my sales funnel. I leverage it for lead generation, and nurturing and converting my dream clients into my offers. In this episode, I'm sharing how to leverage a podcast for your business. Specifically, I'm answering the question of when you should start selling in your podcast content and what types of offers should you sell on your podcast. In this episode, you will learn: How to effectively leverage a podcast for your business When to start selling your offers on your podcast What types of offers you ..read more

Hey, Mama! You've probably been told that the riches are in the niches and have heard of the many benefits of niching down, but the real question is, "How to niche down?" When you have so many passions and skills, what direction do you actually go with your business? In today's episode, I chat with business strategist, Lisa Avila, about how to niche down in your business when you feel overwhelmed about what direction you should go in your business. In this episode, you will learn: Lisa's mompreneur journey and navigating running a business while going through a divorce Tips and strategies for ..read more

Hey, Mama! One thing we are all seeing in the online space is the customer buying cycle is much longer. Potential clients and customers are being more intentional in who and what they invest in, and are taking time to truly consider if a purchase is right for them. If you don't know how to navigate a longer buyer's cycle, then you can find yourself frustrated because your monthly income is impacted. In today's episode, I'm sharing 5 strategies I'm implementing in 2025 to help me navigate a longer buyer's journey. In this episode, you will learn: Why the customer buying cycle is a lot longer E ..read more