If you’re running Facebook ads and all your martial arts leads are tire-kickers, your problem might be two-fold. Here’s the fix. IN THIS EPISODE: What’s potentially causing the wrong quality of martial arts leads The pitfall of labeling your martial arts prospects as tire-kickers How better Facebook ads attract better martial arts prospects Fixing low-quality martial arts leads with paid trials And more *Need help growing your martial arts school? Start Here. TRANSCRIPTION Hey there, George Fourie here. Welcome to another Martial Arts Media™ Business podcast. Today, I want to talk abou ..read more

Here’s how using an irresistible martial arts offer can almost completely squash your no-show rate for martial arts trial appointments. IN THIS EPISODE, YOU WILL LEARN:  Adding a human touch to automated messages with martial arts prospects  How to write a successful follow-up email sequence Comparing free and paid martial arts trials Using high-converting landing pages when you’re time-poor Using The Messenger Signup Method to sign up prospects And more *Need help growing your martial arts school? Start Here. TRANSCRIPTION Hey, it's George Fourie. Welcome to another Martial Arts ..read more

Discover how Buzz Durkin, the headmaster of Uechiryu Karate, effortlessly keeps martial arts students for as long as 52 years.  IN THIS EPISODE, YOU WILL LEARN:  Internal marketing – a strategy used by Buzz Durkin to attract new students Community building within a martial arts school Teaching beyond physical skills and the importance of using the physical curriculum What is AAA theory – Awareness, Appreciation, and Action, and how is it important to martial arts students Charging fair tuition for martial arts classes An overview of Buzz Durkin’s Success is Waiting: The Martial Arts ..read more

George Fourie explores the highlights and game-changing strategies shared from the Partners Intensive - a live martial arts business event held on the Sunshine Coast, Australia. IN THIS EPISODE: What Was Covered At The Partners Intensive: A Premium Martial Arts Business Event The 1 Thing That All Martial Arts Business Owners Desire What’s Special About Hosting Martial Arts Business Events On The Sunshine Coast? The Magic Delivered By Bushi-Ban International’s Grandmaster Zulfi Ahmed The 90-Day Growth Plan That Eliminates Overwhelm, Clarify Goals, And Delivers Martial Arts Business Success ..read more

Kyl Reber shares his secrets to 27 years of successful growth in his martial arts business, driven by the power of organic marketing through word-of-mouth referrals. IN THIS EPISODE: How Kyl grew his martial arts business through organic marketing, primarily via word-of-mouth referrals The link between Imposter Syndrome and martial arts studio’s pricing strategies Why martial arts school owners often undersell themselves and encounter growth challenges Key areas to prioritize in your martial arts school beyond the curriculum The history behind their martial arts school's empowering slogan, ‘B ..read more

If you believe that things like the iOS updates have impacted your martial arts ads, chances are you’re going about this the wrong way. Here’s a foolproof strategy to adapt for your next successful campaign. IN THIS EPISODE: What is The Ultimate Facebook Ad Formula For Martial Arts Schools? Spending too much money on ads? This number might tell a different story Creating an irresistible martial arts offer How to use the AIDA formula for martial arts Facebook ads And more *Need help growing your martial arts school? Learn More Here.  TRANSCRIPTION If you don't get the leads, you do ..read more

Brett Fenton recently got married, went on 2 honeymoon vacations, and returned to his martial arts school with more students signed up. We discussed the ‘Instructor Team Blueprint’ that made this possible. IN THIS EPISODE: Creating a value-based culture in your martial arts school How to build an instructor team that runs like clockwork without you The method to spot and develop high-potential instructors Why investing in instructor training helps ensure your school's success Do this when instructors clash with your culture  And more *Need help growing your martial arts school? Le ..read more

Lindsay Guy is impacting many families while growing his karate business. The most important family being his own. IN THIS EPISODE: Why risk takers are the actual winners Why asking for help is good for you and your martial arts business The power of surrounding yourself with like-minded people Why repetition (of what works) in marketing is a good thing The elements of an effective Facebook ad campaign And more *Need help growing your martial arts school? Learn More Here. TRANSCRIPTION It's important that you surround yourself with positive people, people who are all wanting to head in ..read more

In this exclusive live recording from a recent Partner’s Intensive, Kevin Blundell from Kumiai Ryu Martial Arts System, shared some of the deeper details responsible for his martial arts business success. IN THIS EPISODE: Scaling your martial arts schools from 1 – 23 locations Becoming the ‘go to’ martial arts school in a small community What can martial arts schools model from country clubs? Strategies to replicate your skills amongst your staff The science of an effective staff training program Investing in your instructors with a salary scale Attracting students into your leadership progra ..read more

Turning the tables. Florence Sophia interviews me, George Fourie, about Martial Arts Business, training brazilian jiu jitsu, marketing, success and life. IN THIS EPISODE: The three key strategies to pivot and grow your martial art business  AIDA Model: What is it and how to use it in your marketing The most important element that many school owners forget to add on their ad campaigns  Why some martial arts businesses fail How to stand out from the crowd with your martial arts business How to create a sustainable game plan for your martial arts business And more *Need help growing ..read more