Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure. A true master of his craft, Mickie shares incredible insights on how to build your brand locally, gain valuable media exposure, and become the trusted source for local journalists and bloggers in your area. We also discussed the pitfalls of most online press release services and what to avoid when seeking media attention and valuable links to your brand and website. This ep ..read more

Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin. As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community involvement and relationships in growing a business. As a Master Plumber for the local Union Joe eventually ventured out and started his company in 2019. He purchased a local HVAC service company in 2020 and has been growing both sectors ever since. We talked about how Joe puts customers, training, performance, and team building at the top of his success-build ..read more

Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota. After sub-contracting with builders for over 13 years Ray first tested and then changed his business model to the service sector with just two products, water heaters, and water softeners. He created super-efficient systems and changed the way he worked with his employees. He made them part of a team where everyone contributed to creating a better customer experience and a more efficient delivery system. He created a culture of pride, craftsmanship, quality ..read more

Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source. Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent. Paul has over 40 years as a business coach and decided to help with their number one problem; hiring and retaining great talent. As an author, business owner, and podcast host, he offered up some excellent advice plus some mindsets to avoid. Dive and learn the 6 myths of hiring and best practices for recruiting that can take your company from seven figures to eight and nin ..read more

Today we have a special guest on the podcast, Carl Larkin, Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC. If you’re a plumber or work for a plumbing company, you don’t want to miss this episode. Carl’s Rattlesnake device turns leak detection and pipe re-routes into a fast, one-person job. We also talk a lot about slab leaks, water damage mitigation and restoration, and what plumbing work insurance companies might pay for. If you’ve got an HVAC team going, our discussion on EPA 608 ..read more

Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho. After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it could run without him and still take care of his family and his employees. Ben shared many words of wisdom with other operators. We discussed everything from training & building culture as the core of a business to marketing and making your company a star in your local community. Ever so humble and modest, Ben is a superstar that we all can learn from. I ..read more

Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection. Like most of you, Matt found the hiring and training of the team members to be one of the most difficult parts of running a home service business. Struggling to hire and train great technicians and other team members directly equates to a business struggling. Matt was losing business due to hiring issues so he dedicated himself to curing that single problem. Once he developed processes that consistently worked then his team and business started to ..read more

Today we have a special guest on the podcast, Stephen Rhyne, CEO of Conveyour.com.  Our previous episode featured the tool, WhoHire, which uses AI and behavioral data for the hiring process.  And it’s an awesome tool. This week’s episode brings an interview with a company that picks it up from there with automations for onboarding, training, and retaining those new hires. Conveyour.com’s Stephen Rhyne is a down-to-earth smart guy who has built efficiency systems for large enterprise companies and now brings that talent to small service businesses. We had a great conversation about ..read more

Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss. If you’re seeking proven solutions that make the hiring process both simpler and more effective in finding great people who fit your company culture, this episode is for you. Jonathan took the solutions of his other company, Perception Predict, which helps Enterprise companies improve their hiring process and results, and redeveloped them for the home services industry. We had a great conversation on why personality tests don’t quite get the jo ..read more

Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina. Ward PH&A has been in business since 1977 and Brad and his co-owners bought the company several years back and installed software, systems, training, marketing, and more that exponentially grew the business. This is a great conversation about taking a business from the stone age and bringing it into the modern world. We talked a lot about creating company culture, hiring great humans instead of great techs, and how training, leadership, a ..read more