Should You Use AI-Generated Images for Your Marketing? There’s been a lot of chatter around AI-generated images for the last year or so with the introduction of DALL-E and Midjourney and it’s been a mixed bag of reactions and responses. As an artist, I want to launch it into the sun and never look back, but for the age-old tenet of adapt-or-die, and for the purpose of this blog, let’s look at things from a marketing perspective. I should note that, given my aforementioned feelings towards AI image generators, it makes sense I would be the one to write the cons side of this argument but, who t ..read more

In an era where smartphones reign supreme, understanding the nuances of mobile-first indexing is not just a fancy buzzword; it’s a business necessity especially now that Google has fully rolled out it’s Mobile-first indexing update. Let’s dive into what mobile-first indexing means for your business, how it affects your website and how having a mobile friendly website can keep your business and website in the digital game including the impact of having a mobile-friendly website has on your websites SEO and Google Ads performance. What is Mobile-First Indexing and Why is it Important? Mobile-f ..read more

In an era where smartphones reign supreme, understanding the nuances of mobile-first indexing is not just a fancy buzzword; it’s a business necessity especially now that Google has fully rolled out it’s Mobile-first indexing update. Let’s dive into what mobile-first indexing means for your business, how it affects your website and how having a mobile friendly website can keep your business and website in the digital game including the impact of having a mobile-friendly website has on your websites SEO and Google Ads performance. What is Mobile-First Indexing and Why is it Important? Mobile-f ..read more

Community Involvement At Snaptech, we care about community–from our smaller Snaptech community of our team members and clients to the larger community of Vancouver and the surrounding areas in which we live. As such, part of our company culture involves taking time out of our busy days to give back to our communities through a volunteering initiative that we launched at the end of 2022. Once per quarter, we take about 4 hours out of our day to volunteer with a variety of organizations across Greater Vancouver–basically whoever will have us as we can sometimes be a rather large group. With a f ..read more

In today’s rapidly evolving digital landscape, staying ahead of the curve is essential for businesses looking to maximize their online presence and effectively connect with their target audience. Google’s Performance Max (PMax) has emerged as a game-changing tool for achieving these objectives. Launched in 2021, PMax offers a streamlined approach to online advertising, leveraging Google’s advanced technology to drive results across various platforms. Let’s dive deeper into how PMax differs from traditional search campaigns and explore its benefits for businesses like yours. How PMax Differs ..read more

Knowing what keywords should exist on your website is critical to having a good SEO strategy. If you’re making it up as you go along, or haven’t thought about keyword planning yet, you should invest some time in either developing a keyword strategy on your own or enlisting the assistance of an SEO specialist. For those of you who might not be clear on what a keyword is: a keyword is a common phrase that someone enters into a search engine like Google. The search engine considers the word or phrase and then displays a list of webpages that it thinks best gives an answer to the query. As an ..read more

2023 was a whirlwind year for marketers; we had the launch of Chat-GPT at the end of 2022, which started to take off in 2023 with more and more advanced models (including becoming multi-model) and competitors entering the field with varying degrees of success (*cough cough* Google Bard), as well as various Chat-GPT and other generative AI-based tools hitting the market. We also had other major changes in our analytics platforms, with Google finally killing off UA in favour of pushing GA4 into the forefront (which can safely be said to not have been the most popular move among marketers and ..read more

Congratulations – you have just become a business owner. What exactly your business offers to customers isn’t important right now, suffice to say that you also have a brand-new website to go with your new growing business. You remember someone once telling you that it’s important to think about a SEO (search engine optimization) strategy for a website, but what exactly does that mean? Should you have a blog? How many pages is a good amount for your company? Does any of this really matter to the success of your business? If you’ve thought up these questions about SEO and a new business, and t ..read more

Suppose that you did your research, asked for several quotes, performed interviews, and finally chose a PPC agency to manage your Google Ads account. Every pay per click agency that provides this service wants to please their client and deliver great results (and I include Snaptech in that catchment.) But what do you do if a monthly report comes in and your PPC efforts aren’t yielding the results that you hoped for? Do you fire your PPC agency immediately? Do you demand answers and expect better results next month? How much leeway should you give your PPC manager to turn things around? These ..read more

As we begin to wind down 2023, it’s fitting that we take a moment to reflect on all of the changes the year has brought us with regard to digital marketing. In the ever-evolving landscape of online strategies, algorithm updates, and new marketing tools, 2023 proved to be a pivotal chapter, marked by both change and challenge. From the rise of AI-powered marketing tools to a long-awaited indexing completion, this year has been a rollercoaster ride for us all whether we enthusiastically hopped aboard or needed some cajoling from thrill-seeking coworkers. Buckle in and join us as we cruise thr ..read more