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Coffee N° 5 with Lara Schmoisman
12 FOLLOWERS
This is the extra dose of caffeine every entrepreneur needs in their life. Dive deep into the factors that make or break a business. Each episode, you'll experience new and exciting conversations with successful entrepreneurs and experts from a variety of industries to give you the insight and motivation you need to build a company that really makes an impact.
Coffee N° 5 with Lara Schmoisman
3w ago
Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success.
We'll talk about:
Insight into the trade show road and how to know if it’s a good fit for your business.
The benefits of trade shows for indie brands and founders.
How to build connections at trade shows.
The kind of community the pa ..read more
Coffee N° 5 with Lara Schmoisman
1M ago
Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.
We'll talk about:
Dr Kim’s lineage into medicine and her commitment to living meditatio ..read more
Coffee N° 5 with Lara Schmoisman
1M ago
Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!
We'll talk about:
Evolution of creating a brand – and the surprising fi ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights!
We'll talk about:
How a lawyer can help brands scale ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!
We'll talk about:
Product building restriction a ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!
We'll talk about ..read more
Coffee N° 5 with Lara Schmoisman
3M ago
Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space.
We'll talk about:
Cindy’s journey into retail
The link between the physical and digital retail space
How digital marketing is ..read more
Coffee N° 5 with Lara Schmoisman
3M ago
Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.
We'll talk about:
How to navigate text commerce
Nicole’s journey into her current role
Th ..read more
Coffee N° 5 with Lara Schmoisman
3M ago
Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process.
Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market.
Tune in for expert insi ..read more
Coffee N° 5 with Lara Schmoisman
3M ago
Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email li ..read more