
Coffee N° 5 with Lara Schmoisman
18 FOLLOWERS
This is the extra dose of caffeine every entrepreneur needs in their life. Dive deep into the factors that make or break a business. Each episode, you'll experience new and exciting conversations with successful entrepreneurs and experts from a variety of industries to give you the insight and motivation you need to build a company that really makes an impact.
Coffee N° 5 with Lara Schmoisman
6d ago
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In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.
We'll talk about:
How marketing has developed from a one-way to two-way communication channel.
What channel-agnostic means for consumers and brands.
What it means to sell an experience to consumers.
The art of learning and listening to consumers and evaluating their needs accurately to gain market share.
The ..read more
Coffee N° 5 with Lara Schmoisman
1w ago
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In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach.
We'll talk about:
How rising through the ranks teaches valuable leadership lessons.
The role of custom logistics in transforming beauty and wellness.
The importance of giving back to build a purpose-driven company.
Why collaborative leadership fosters a positive company culture.
How to balance work and family for long ..read more
Coffee N° 5 with Lara Schmoisman
2w ago
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In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agencyâs groundbreaking partnership with TikTok, sharing how it all started, and why itâs such a game-changer for beauty, lifestyle, and wellness brands.
We'll talk about:
The business of TikTok and its discovery potential for brands.
Common myths about TikTok debunked.
Pain points brands face when navigating TikTokâs u ..read more
Coffee N° 5 with Lara Schmoisman
1M ago
Send us a text
Discover how TikTok and TikTok Shop are reshaping the business landscape in this episode of Coffee N° 5 with Leslie Ann Hall. Learn about TikTok’s discovery power, bust myths about content creation, and explore strategies like Advantage Plus to boost conversions. Don’t miss this caffeinated conversation!
We'll talk about:
The business of TikTok and its discovery potential for brands.
Common myths about TikTok debunked.
Pain points brands face when navigating TikTok’s unique space.
Strategies to maximize content performance and drive conversions.
Smart campaign insights, inclu ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts!
We'll talk about:
The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.
Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).
Predictions for AI’s role in brand-building and pricing models.
Why domain expertise is the most valuable commodity in today’s industry.
Why failing ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.
We'll talk about:
The challenges brands faced back when the internet was the new kid on the block.
How educating customers can lead to purchases.
How to use educated guesses to answer consumer’s pressing product needs.
Why personalization will become the new norm in the beauty industry.  ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.
We´ll talk about:
Addressing marketing knowledge gaps in B2C and B2B startups.
Why understanding your target audience’s ecosystem is vital in brand research.
Exploring what it truly means to understand the market.
The 5 key metrics every business owner needs for success.
How TikTok and evolv ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel.
We’ll talk about:
How to earn an income from youtube.
The different ways to generate an income from ads.
The importance of being selective as a content creator.
The power of authenticity when creating your brand.
How to stay in ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.
We'll talk about:
The im ..read more
Coffee N° 5 with Lara Schmoisman
2M ago
In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business.
We’ll talk about:
Raising capital to grow your business
Stating what makes your business unique
The importance of a solid marketing strategy
For more information, visit Triangle Capital’s website.
Join our Fa ..read more