Journal Aashni & Co.
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Follow Aashni + Co Journal which brings you the most reliable and trending fashion news for your weddings, fashion and events. Aashni + Co opened its flagship concept store in London's charming Notting Hill in the autumn of 2012 to pioneer the most desirable edit in Indian high fashion. Ever since, the brand has come to be associated with providing the residents of the United Kingdom..
Journal Aashni & Co.
2w ago
Natasha Poonawala in Pankaj S
Asia’s richest man, Mukesh Ambani’s son Anant Ambani and Radhika Merchant’s pre-wedding festivities were nothing short of a spectacle. Not just top list stars from Bollywood, but the iconic Rihanna, Microsoft’s Bill Gates and Mark Zuckerberg from Meta descended to Jamnagar in Gujarat to join the grand celebrations. Pin all the celebrity appearances from the grand affair and you’ll have a vision board to follow through all the wedding RSVPs of the year. Here’s a lowdown on the looks spotted at the two-week-long festivities that will give you a slew of cues on how ..read more
Journal Aashni & Co.
3w ago
As spring/summer 2024 fashion trends emerge, minimalistic and 90s-inspired aesthetics dominate New York, London, Milan, and Paris runways, with a touch of understated luxury stealing the spotlight. India is flourishing with the vibrant landscape in the fashion scene, and the SS24 trends have sparked a wave of innovation and creativity among designers.
Embracing the global shift towards minimalism and a resurgence of 90s-inspired aesthetics, Indian designers are infusing their collections with a unique blend of nostalgia and modernity.
Drawing inspiration from the sleek lines and understated el ..read more
Journal Aashni & Co.
1M ago
The iconic Lakmé Fashion Week X FDCI ’24 ushered in a wave of excitement as a myriad of summer-ready and vacation-inspired looks graced the runway. Beyond the traditional floral printed lehengas, the trends showcased an innovative fusion of modernity and tradition. While 3-dimensional embroideries to contemporary hybrids reinstated their prowess in the fashion realm. Breezy dresses and co-ords took centre stage, evoking a sense of wanderlust and vacation mood for the sunny season .
Gaurang Shah
Closer To Our Culture
Gaurang Shah brought the essence of Holi to the runway with handwoven ..read more
Journal Aashni & Co.
1M ago
With the festivals brimming one after another, it’s time to delve into the celebrations of Eid. Ending the auspicious fast of Ramadan while embarking upon a new chapter led by the new moon, don’t you think this little welcome should be done with a bit of style and a hint of sass?
Niti Bothra
Whether you’re hosting an iftar feast or attending one, be it picking out the perfect ensemble for yourself or getting your dear ones a souvenir this Eid, we at Aashni + Co have got you covered.
From intricate details of traditional embroidery to perpetual prints and modern twists of embellishments, we h ..read more
Journal Aashni & Co.
7M ago
Parineeti Chopra in Faabiana
Showstoppers and glamour galore, the Lakmé Fashion Week X FDCI show’s narrative saw designers staying true to their signature and taking a unique approach through the lens of design. A+Co notes down the direction of the season with the trends that made waves on the runway. Here’s a recap of the latest edition:
Shade of the Season: Oyster
Ranging from minimalistic to statement-makers doused in embellishments, the oyster shade polarised gold and silver, proving that it can become an ideal starting point for your trousseau and wedding wardrobe curation. Tarun Tahiil ..read more
Journal Aashni & Co.
7M ago
As social calendars come alive in the festive season, cocktail-themed soirees shift the style focus from traditional to glamorous sartorial choices. With the whimsy of sequin-clad ensembles in jewel tones and hybrid and contemporary silhouettes playing the perfect hosts to your style statement, the new cocktail mandate is the perfect chance to add some versatile looks to your wardrobe. Aashni+Co picks some of the most-coveted looks to nail the dress code.
Cocktails & Nuptials
As the Indian wedding diaspora is reaching beyond destinations, the cocktail celebration is one of the most eventfu ..read more
Journal Aashni & Co.
7M ago
Seema Gujral
With designers introducing stunning curation for bridesmaids and celebrities serving stellar looks at weddings, demure colour-coordinated maid-of-honour appearances are now a thing of the past. There is ample room for the personalities of the bridal crew to shine with a distinct style sense. Much like the bride, you’ll need to dress to the nines to share the spotlight. Besides, the role will also demand you to be your BFF’s knight in shining armour whenever desired. So, if dealing with discrepancies is going to be in your POA, you have got to wear a comfy look that also pivots i ..read more
Journal Aashni & Co.
8M ago
Alia Bhatt in Manish Malhotra
The wedding renaissance has been influenced by elite weddings and the hiatus from grand celebrations in the past years. It is the right opportunity to say yes to experimental looks as new heritage has its part to play but contemporary elements are gaining new importance in the Indian bridal segment with established designers like Manish Malhotra, Ritu Kumar, Tarun Tahiliani and others mixing convention with contemporary inventions. As millennial and Gen Z brides prepare to get married in the upcoming years, the collections are in line with the sartorially enligh ..read more
Journal Aashni & Co.
9M ago
Sheetal Batra
With Raksha Bandhan, Ganesh Chaturthi and Onam on the horizon, the year is ready to usher into the festive season. Considering the many festive luncheons and dinners you’d be hosting or attending, there’s never a better time to indulge in the joy of dressing up. Pinning inspirations and curating the festive wardrobe for upcoming gatherings can leave you in sixes and sevens. As designers roll out celebratory collections, here’s a lowdown on winning ensembles you’ll need for the RSVPs. From stark bright colours to sedated pastels, wispy and light co-ordinates and classic s ..read more
Journal Aashni & Co.
10M ago
Sheetal Batra
Eid al Fitr is one of the most significant Islamic festivals celebrated worldwide, which marks the end of the holy month of Ramadan it is celebrated with compassion, love and by expressing gratitude to Allah, wearing new clothes and by delicious feasts with family and friends.
We’re sure you’d like to dress to the nines for such a celebration, so let’s elevate your glamour quotient with Aashni+Co for this Eid festival with our endearing Eid Edit collection, and you will surely be the talk of the town! To help you achieve the desired Eid look, we have selected a few expertly sel ..read more