Through her content, Ayushi Badheka promotes body positivity by breaking the shackles of the society that idealises unrealistic body standards. The creator is widely known amongst her followers for serving fashion inspiration as well as tips on lifestyle and beauty. Ahead, she shares her journey with us. ELLE: Tell us about some challenges you face as a content creator. Ayushi Badheka (AB):  The challenges I face as a content creator are very diverse, one of them being a lack of work-life balance. While social media is often used for entertainment by many, creators are expected to be acti ..read more

In the bustling world of fashion, where trends change with the blink of an eye and innovation is incessant, there emerges a moment of contemplation, a pause amidst the frenzy. ‘Pause (and Reflect)’ is not merely an exhibition; it’s an introspective journey curated by Shweta Kapur, the visionary founder of 431-88. As I sat down with Shweta, her passion for shifting paradigms within the fashion industry was palpable.  “Pause (and Reflect)” wasn’t just a project; it was a personal quest for renewal and reevaluation. It stemmed from a desire to embrace mindfulness amidst the relentless pursu ..read more

My journey from Frankfurt to Singapore culminated in a vibrant unveiling event by TUMI, where they introduced their new global ambassador, the South Korean actress Mun Ka-Young, and announced their ASRA collection. The event was a dazzling showcase of style and innovation, held in the heart of Singapore, a city that bridges tradition with futuristic modernity—much like TUMI’s new offerings. Mun Ka-Young As soon as I landed, my excitement was evident. TUMI, a brand known for its robust and stylish travel essentials, had taken a significant leap into the women’s fashion realm with the ASRA colle ..read more

This summer, I’ve embarked on a mission to tackle the chaos in my closet and fully embrace the art of decluttering. While I’ve heard whispers about the transformative power of tidying up, I’ll admit, I’m a bit sceptical. But, why not give it a shot, right? Every couple of months, I find myself staring into my overflowing closet, a mix of new purchases and neglected items that never quite find their proper place. It’s time to reclaim control, bring some order back into my wardrobe and, who knows, maybe even my life. As someone who once idolised fashion icons like Rebecca Bloomwood from Confess ..read more

They say all that glitters is not gold. But in celebrated auteur Sanjay Leela Bhansali’s cinema, every element is larger-than-life– from the sets to the star cast and, of course, the storytelling. So it is no surprise that his next project, the much-anticipated period drama Heeramandi: The Diamond Bazaar, in collaboration with Netflix, is more ambitious in scale. The web series–with a stellar lineup of actors like Manisha Koirala, Sonakshi Sinha, Aditi Rao Hydari, Richa Chadha, Sanjeeda Shaikh, Sharmin Segal, Shekhar Suman, Fardeen Khan, Adhyayan Suman, and Taha Shah Badussha–marks Bhansali’s ..read more

As a fashion writer, I spend the better half of my life searching for fresher brands that have a unique voice and identity. I’m always bargain-hunting for pieces that will add value to my closet and last a long time. Among the plethora of options that are readily available to me, I’ve been on a mission to choose the ones that are ethical and sustainable. In my journey towards being a conscious shopper, I’ve realised that choosing this way of life is not as expensive as it initially seemed to me. So, I’ve collated a list of 100 affordable and sustainable items for you to add to your closet and ..read more

ELLE Sustainability Awards has come to an end but we’re simply not over the iconic looks served by our favourite stars. With conscious living at heart, these fashion icons graced us with their presence in outfits that were not only timelessly stylish but also in tandem with the message of our prestigious award ceremony. So, here’s a round-up of the most fashionable looks we saw at ESA 2024. Rahul Bose Exuded sophistication in a tailored pink suit, showcasing his timeless style and new definition of masculinity. Samantha Ruth Prabhu Flaunted an old gown from 2016 with renewed elegance, embody ..read more

Suhana Khan’s surely on a roll after a very successful year with her debut in The Archies, her campaign for D’Yavol and multiple projects in the pipeline (cue the online buzz generated because of her purported movie with Shahrukh Khan). Apart from Suhana Khan’s acting chops, her personal style is something we collectively admire, owing to its girl-next-door, easy to replicate qualities. Let’s bookmark a few easy-going fits inspired by summer, so you can start pinning them on your vacation moodboards this season.   View this post on Instagram   A post shared by Suhana Khan (@suhanak ..read more

The Barcelona sun paints the cobblestone streets a warm gold as you weave through the beautiful alleys. Every corner unveils a new wonder: a whimsical Gaudi masterpiece with its curving lines, a hidden market bursting with colourful fabrics like a painter’s palette, a street performer’s flamenco dress swirling with vibrant energy. Just like the city itself, Mango embodies the perfect harmony of vibrant and timeless classics. The energy of the street performers is reflected in their bold colour palettes and playful patterns, while the timeless elegance of the city’s history whispers through cla ..read more

I might have a hoarding problem. There, I said it. But, the question is, is it just me? Or is it every fellow Gen-Z? Well, trying to dodge my chances of generalising I’d go on to say it’s probably everyone who gets easily “influenced”. We are a generation that’s caught up in the whirlwind of social media influenced by micro trends (beauty and fashion) and self-proclaimed fashion icons. In the pursuit of staying relevant and trendy, I’ve amassed a collection of jewellery and clothing that fills my wardrobe up to the brim! The result? I still have nothing to wear! Shopping is therapeutic to me ..read more