Search engine optimisation (SEO) is a powerful and free tool that helps to improve the visibility and ranking of your website on search engine results pages (SERPs), ultimately leading to increased traffic and potential customers, but what is the difference between on-page and off-page SEO? There are two main categories of SEO: On-Page SEO and Off-Page SEO. While they may seem similar, there are key differences between the two, and both are important for a comprehensive SEO strategy. On-Page SEO On-Page SEO refers to the tactics that you use to improve your website’s ranking on Google and othe ..read more

TikTok Has Become A Search Engine TikTok has sky-rocketed in popularity and has become one of the most popular social media platforms in the world. With its on-trend, addictive, short-form videos that are tailored to your behaviour, TikTok has captured the attention of millions of users around the globe. However, what many people don’t realise is that TikTok has also become a search engine, allowing users to discover new content, ideas, and products in a way that is unique to the platform. Why are people using TikTok as a search engine? One of the reasons TikTok has become such a popular s ..read more

Keyword Research Keyword research is the foundation of SEO. It involves identifying the words and phrases that people use when searching for information related to your website or business. There are several free keyword research tools available, such as Google Keyword Planner, Ubersuggest, and Answer the Public, which can help you find relevant keywords with high search volume and low competition. Once you have identified the keywords, optimize your website’s content, meta tags, and URLs to include them naturally. Search Engine Optimisation (SEO) is crucial for businesses and website owners w ..read more

Linkedin is so much more than a social network to boast about your latest qualifications and find jobs. With 875 million active users, building a network of professionals can be an invaluable lead generator for B2B sales. To unleash your inner #influencer you need to craft great content, consistently.  Here are 10 tips for improving your Linkedin content Timing. The best time to post during the week (Monday-Thursday) is 10 am and on the weekend (Friday-Sunday) is 1 pm.  Hooks. Getting people to pay attention to what you have to say requires a fantastic opening line. Here are some e ..read more

People often make their purchase decisions based on trust. Reviews and testimonials are a fantastic way to boost your marketing for free. Reviews build credibility and push your business to the top of search listings. How do you get reviews? Ask for them! Here are 5 ways to ask for reviews that you can send to your customers.  “Hello [insert name here]! We hope you had a great experience with us. If you could spare a moment, we would really appreciate it if you could leave us a review. Your feedback means a lot to us and helps us improve our services. You can click here to review us ..read more

The anatomy of a brand is very similar to that of a human personality – it is an outline of your brand based on a set of beliefs and values just like the ones that directly affect your own behaviour, how you present yourself and what your aspirations are in life. These patterns are built over time and are unique and consistent. Your organisation’s brand is its soul and the backbone of your business. It should inform everything you do. Without a clearly defined brand as your true north, your marketing will quickly become disjointed, ineffective and lacklustre. You will find yourself going in ci ..read more

Edith Eger Category: Biography Rating: 9/10 In 1944, almost 5 years after the start of World War II, Germany seized complete hold of the town of Kosice in what was then known as Hungary. Sixteen-year-old ballerina and gymnast Edith Eger and her family were abruptly uprooted and sent to a brick factory and later to Auschwitz. Being separated from her parents on arrival, who were sent to the gas chambers, was just the beginning of the nightmare that awaited her. With determination to survive and her sister by her side, Eger endured unimaginably cruel experiences. Nine months after her arrival at ..read more

On the 15th of October 2019, Google announced that Google Analytics will be replaced by Google Analytics 4 (GA4). Back in 2019, this didn’t seem so worrying but now time is of the essence. What we know today as Google Analytics will officially stop collecting data on the 1st of July 2023. There’s no need to panic but there are changes that need to happen if you still want to see your web analytics. Anything not transferred before the change over will no longer be accessible. Google has decided to implement this change for two main reasons; 1. There are stricter privacy laws on what and how dat ..read more

Robert Iger Category: Biography/ Business Rating: 7/10 Robert Iger, known fondly as Bob, has led the Walt Disney Company through some of the most significant changes and challenges in the company’s history. In a world with rapidly changing technology and a far larger audience than ever before, the strategy was to acquire or die.   Bob’s story didn’t start at Walt Disney, though. Long before Bob was making multi-billion dollar acquisition offers he began work at the ABC news station. Ride Of A Lifetime is Bob’s biography. It is meant to be a tale of his story from a humble showrunner ..read more