How South African Brands Can Unlock Amazon’s Potential
Modern Marketing
by Modern Marketing
2d ago
Stephen Lloyd, Amazon Senior Strategist at RT7Digital, shares how South African brands can unlock its potential with the right strategy and a deep understanding of the platform and the Amazon algorithm. The long-awaited launch of Amazon.co.za is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation, and credibility through association. The robust and streamlined logistics and fulfilment network, coupled with data-driven insights, are set to foster a more competitive ecommerce landscape, offering a promising path to growth and succe ..read more
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Roland Announces April Wrap2TheMax Design Competition Winners
Modern Marketing
by Modern Marketing
2d ago
Roland DG South Africa has announced the April winners of the Wrap2TheMax Déjà Vu design competition. First place: Annelle Westley (R10,000), tied second place: Ricky-Lee Campbell and Natasza Hattingh (R4000 each), and tied third place: Amanda Espag and Jessica van Wyk (R2500 each). Designers can let their imaginations run wild as they embark on a journey with Roland to shape a brighter and more innovative future together. Entrants will need to choose one client brief, and using their artistic brilliance, transform these into something that is ground-breaking. Once the brief is chosen, entrant ..read more
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Now Is A Great Time For Marketing Leaders To Revisit Their Feeds Strategy
Modern Marketing
by Modern Marketing
2d ago
Devin Botha, Head of Feeds at Incubeta SA, says one of the biggest challenges has always been who is in charge of feed management. In too many cases companies have assigned their developers to be in charge, with many having only a basic understanding of the requirements. But like SEO, unless you understand the complexities and nuances of the topic, you are not the right person to be driving a feed strategy. A Lot Of Moving Parts That Go Beyond E-Commerce E-commerce feeds – like the Amazon product feed or those used for Google Merchant Center or comparison shopping engines (CSEs) – contain a st ..read more
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Rogerwilco And Africa Check Working To Ensure A Fairer General Election For South Africa
Modern Marketing
by Modern Marketing
2d ago
Africa Check’s Election Information Hub focuses on claims made by the three major political parties; ANC, DA and EFF. It also features a report examining the election promises made by the ANC in 2019 and details the commitments that have not been met. To ensure that accurate information reaches South African voters before the general election, Africa Check added the Election Information Hub to its website, featuring fact-check reports, analyses, factsheets and AI generated videos produced by digital marketing agency Rogerwilco. Noko Makgato, Africa Check Executive Director said, ‘One of the ke ..read more
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The City Of Cape Town Will Play Host To Loeries Creative Week
Modern Marketing
by Meggan McCarthy
2d ago
The Loeries, Africa and the Middle East’s premier brand communications festival, and The City of Cape Town, have utilised this partnership to further showcase the City as a space where world-class creative excellence can be produced. The City of Cape Town will play host to Loeries Creative Week for the fourth consecutive year from 7 – 11 October 2024. Modern Marketing is a proud media partner of The Loeries.  Loeries Creative Week contributed R139 million to Cape Town’s GDP in 2023 and created employment for 275 people in the City. The Loeries also held numerous events in the City such as ..read more
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PRISM Awards Announces New Theme And Extended Event
Modern Marketing
by Modern Marketing
2d ago
The PRISMS celebrate excellence in the Public Relations and Communication industry In Africa. This year’s awards will take place in Cape Town, and will, for the first time, be a two day event. Planned events include workshops, skills development seminars and knowledge sharing, culminating in the awards ceremony. ‘We are excited at the opportunity to offer Cape Town practitioners the opportunity to involve more of their teams in PRISMS’ activities,’ said Phuti Mothapo, PRISA president. ‘Hosting the PRISMS in Cape Town reflects the city’s status as a hub of cultural diversity, artistic expressio ..read more
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Mscsports And Engen’s Renewed Contract Signifies Continued Commitment To Driving Positive Change Through Sports
Modern Marketing
by Modern Marketing
2d ago
Over the years, Mscsports has collaborated closely with Engen on various initiatives aimed at promoting sports development and community engagement. The partnership has consistently delivered positive outcomes for both the brand and communities, from grassroots programmes like Get Into Rugby to flagship events like the Engen Knockout Challenge. Mscsports, a full-service sponsorship agency, is thrilled to announce the renewal of its three-year contract with Engen. The deal highlights the strength of the partnership between the two entities and reaffirms Mscsports’ commitment to delivering innov ..read more
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Naked’s Campaign Invites Consumers To Embark On A ‘Wait Loss’ Journey
Modern Marketing
by Modern Marketing
4d ago
Conceptualised by Naked’s in-house advertising team and creative studio, the Lose Wait campaign covers a range of digital media, radio and outdoor executions. The cheeky creative emphasises how insurance customers can ‘lose wait’ by getting a quote, buying cover, claiming, and managing their insurance on the Naked app. Ernest North, co-founder of Naked Insurance, said: ‘In keeping with our other recent campaigns, we conceptualised ‘Lose Wait’ as a tongue-in-cheek way to showcase what a modern insurance customer experience should look like. We’re inviting consumers to embark on a ‘wait loss’ jo ..read more
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Radio Still Has The Ear Of South Africa’s Mid To Top Income Earners
Modern Marketing
by Modern Marketing
6d ago
Low-tech and data-free, radio has managed to firmly hold its ground, while the rest of its traditional media siblings have slipped into the digital abyss. Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community radio stations ensuring universality and delivering a collective listenership that is estimated at 80% of the population. BrandMapp’s Director of Storytelling, Brandon de Kock sa ..read more
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The Effects Of Three Apples On The Rising Phenomenon Of Social Commerce
Modern Marketing
by Modern Marketing
6d ago
From the garden to the orchard to the Apple store, this trinity of apples has converged in the rising phenomenon of social commerce. Their symbolic undertones of status, social influence, and mobilised consumer behaviour have manifested into a meaningful shift in how we interact with brands and make purchasing decisions today. Murray Legg, Co-Founder of Webfluential, discusses how three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. Then came Newton’s apple, revealing the gravitatio ..read more
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