Building on the success of its Front Row Initiative launched in 2023, the Interactive Advertising Bureau (IAB) South Africa Education Council has opened nominations for its 2024 cohort. The Front Row initiative aims to identify and provide a platform for the top 15 ambitious and talented industry youngsters, offering a springboard to launch their careers ..read more

The recent surge in cinema attendance, on the back of strong content, has seen average weekly cinema attendance more than double over the past four weeks According to Eric Blignaut, National Sales Manager at Ster-Kinekor, these numbers were driven largely by three top-performing titles: Bad Boys: Ride or Die, Inside Out 2 and Despicable Me ..read more

In today’s competitive market, staying ahead is essential. Competitor media monitoring offers agencies vital insights into market dynamics, helping them attract new clients. Joe Hamman, Director of Novus Group, emphasises the value of comprehensive analysis reports in refining strategies. Competitor media monitoring has become an important proactive tool for agencies looking to gain much-needed insights ..read more

The Association of African Exhibition Organisers (AAXO) is excited to announce the selected Committee of the AAXO Youth Chapter for 2024/2025. This new initiative is designed to empower and support young professionals within the events and exhibitions industry, providing them with a platform to have their voices heard and contribute to the sector’s future growth ..read more

Ronelle Bester, founder and account director at Red Ribbon Communications, says an update to CrowdStrike’s Falcon Sensor software, a sophisticated Endpoint Detection and Response (EDR) system designed to prevent cyber-attacks, inadvertently caused catastrophic disruptions across multiple industries globally. In South Africa, it impacted companies such as Capitec and Absa. This failure was not just a ..read more

NielsenIQ has integrated Consumer Panel and Retail measurement data into its NIQ Discover platform, providing clients with a powerful connected user experience. NIQ Discover enhances the client experience by leveraging a new cloud-based architecture and aggregation engine that provides faster data access and greater user flexibility. NIQ’s Discover platform for Consumer Panel is set to ..read more

The only thing more sickening than the newspaper ad by Amnesty International South Africa, in partnership with Joe Public, is the truth it uncovers: that over a million schoolchildren are still exposed to daily physical and health risks due to pit toilets that should have been eradicated in schools years ago. ‘Reading this should make ..read more

Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was to understand consumers deeply, and use this understanding to apply effective principles and practices to create compelling messages. The model was straightforward: marketers give, consumers take. However, this simplicity couldn’t – and didn’t – endure forever. Today, as a result of social media and other online channels, the lines of communication have morphed into a multi-dimensional web, challenging traditional roles. Yet finding the right balance between ..read more

The theme of Coronation’s fresh new brand campaign is: ‘Invest early, you’ll be so happy you did’. As an extension of its 2023 campaign, ‘Best Life’, a tongue-in-the-cheek take on the adventure-filled ads of the 1980s featuring elderly people trying to tick off their bucket lists, Coronation again takes South Africans on a touching journey into a future that was made possible by investing early and for the long-term. Set against the musical backdrop of the remastered 1960s rock ’n roll classic ‘Cry to Me’, the campaign’s television commercial (TVC) features a collection of quintessentially Sou ..read more

Jacques du Preez, CEO at Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for Africa. In his role as a WOO Board Member, du Preez emphasised the importance of elevating the positioning of Out of Home (OOH) media in Africa by ensuring that industry associations on the continent are professional, representative, and well-funded. He acknowledged the unique challenges faced by the African market, but noted that many developed markets have successfully navigated similar issues. Du Preez believes that Africa can learn from these experiences and ..read more