Key Insights From The South African Automotive Industry Report
Modern Marketing
by Modern Marketing
6d ago
Developed by Rogerwilco, in collaboration with YOUKNOW, The South African Automotive Industry Report explores the role of sentiment, search trends and consumer conversations in shaping South Africa’s automotive market. Designed with marketers and business leaders in mind, it provides insights to help refine digital engagement strategies, align messaging with consumer expectations and strengthen brand positioning ..read more
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Key Trends Shaping The Future Of Marketing
Modern Marketing
by Modern Marketing
6d ago
The digital landscape is constantly evolving, presenting both opportunities and challenges for businesses. With marketing playing a crucial role in a business’s sustainable growth strategy, it’s more important than ever to understand emerging trends to implement actionable frameworks for success. Paula Hulley, Managing Director at Digitas Liquorice, outlines the key trends shaping the future of ..read more
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The TV Licence System Is On Life Support, Will A Streaming Levy Revive It?
Modern Marketing
by Modern Marketing
6d ago
Leslie Adams, Sales Director at Reach Africa, says TV licences are outdated, but is a streaming levy the right fix? The TV licence system is on life support. Less than 20% of South Africans with a licence actually pay, and the costs of chasing payments often outweigh the revenue collected. People simply don’t see the ..read more
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Cache Creative Makers Studio Opens In Cape Town
Modern Marketing
by Modern Marketing
6d ago
Cache, a new Creative Makers Studio, officially opened in Cape Town earlier this month. Co-founded by adland veteran Marco Russolillo and business development expert Moe Mota, Cache grows brands by combining critical thinking, beautiful design and the latest technology. With a focus on craft, collaboration and long-term growth, Cache works as a creative partner to ..read more
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Nacher Agency Launches In SA To Elevate Brands That Are Doing Good
Modern Marketing
by Modern Marketing
6d ago
The Nacher Agency, named in tribute to nature to symbolise its strong commitment to sustainability, holistic wellness, and purpose-driven business, has officially launched in South Africa. Consumer demand for sustainable, ethical and holistic brands across Africa is rapidly growing. It has been projected that Africa’s natural cosmetics market alone is to reach upwards of R1.6 ..read more
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Paddington Station PR Announces Passing Of Dirk Slabbert
Modern Marketing
by Modern Marketing
6d ago
Paddington Station PR has released an official statement regarding the passing of agency stakeholder and legendary Client Service team member Dirk Slabbert. Slabbert sadly passed away peacefully in Cape Town on 27 February 2025 after a battle with cancer. He is survived by his husband, Paddington Station founder and Managing Director, Paul Reynell, his family ..read more
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Heineken® UEFA Champions League Campaign Inspires Social Connections
Modern Marketing
by Modern Marketing
1w ago
Heineken® and creative agency, LePub, collaborated to create a campaign to inspire social connections in a unique and powerful way using an innovative, smart technology. In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken® unveiled the Heineken® Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple ..read more
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Publicis Groupe Africa And IFICA Survey Will Create Africa’s First Benchmark Report For Internal Communications
Modern Marketing
by Modern Marketing
1w ago
In partnership with IFICA (Institute for Internal Communications Africa), Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey. Aimed at creating the continent’s first benchmark report for internal communications, the survey’s results will be published in a whitepaper by Publicis Groupe Africa and IFICA, providing internal communications specialists across the continent with ..read more
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Excellerate Brand Management Excelled At The Footprint Awards
Modern Marketing
by Modern Marketing
1w ago
Excellerate Brand Management (EBM) claimed multiple accolades at the 2024 Footprint Awards presented by the South African Council of Shopping Centres (SACSC). The achievement included  an impressive haul of 39 awards: 13 Gold, 16 Silver, and 10 Bronze, underscoring the agency’s commitment to excellence and innovation in the retail property space. The Gold Footprint Awards ..read more
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Africa Wrap Showcasing Trends And Top Products In Branding, Retail And More
Modern Marketing
by Matthew Wood, Modern Marketing
1w ago
Are you a professional in interior decor, branding, retail, fleet branding, architecture or automotive PPF? Don’t miss the first Africa Wrap event at the Focus Rooms in Sandton, Johannesburg, on 15 and 16 April 2025. Over two days, professionals in vehicle wrapping, PPF, fleet branding, and vinyl-based branding solutions on windows, acrylic, flooring, walls, furniture ..read more
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