African Marketing Confederation unveils reconslituted President’s Council
African Marketing Confederation
by Rozanne
1d ago
A.M.C.  African Marketing Confederation unveils reconslituted President's Council By our Newsclip Team | 2024 A.M.C. NEWS African Marketing Confederation unveils reconstituted President’s Council THE AFRICAN Marketing Confederation has announced details of its reconstituted AMC President’s Council, which plays a key role in guiding and supporting the direction of the confederation. Gillian Rusike, the longstanding Secretary General and a founder member of the AMC, has relinquished his position to pursue other ventures, including studying for his doctorate. He continues to b ..read more
Visit website
Zambia’s marketers plan to ‘elevate’, ‘innovate’ and ‘thrive’
African Marketing Confederation
by Rozanne
1d ago
A.M.C. MEMBERS NEWS Zambia’s marketers plan to ‘elevate’, ‘innovate’ and ‘thrive’ By our African Marketing Confederation News Team | 2024 2024 Zambia Institute of Marketing Annual Conference and Awards Gala Dinner takes place next week at Victoria Falls. Members of the Zambia Institute of Marketing, one of the founder members of the African Marketing Confederation, are gearing up for ZIM’s 27th Annual Conference and Awards Gala Dinner, which takes place on 22-24 May. A scene from ZIM’s 2023 conference. Photo: ZIM   The venue for this year’s highlight of the ZIM calendar ..read more
Visit website
Senior executive from Ghana takes over the reins at Unilever Ethiopia
African Marketing Confederation
by Rozanne
1d ago
EXECUTIVE APPOINTMENTS Senior executive from Ghana takes over the reins at Unilever Ethiopia By our African Marketing Confederation News Team | 2024 George Owusu-Ansah, a supply chain professional with experience in six countries across Africa and Asia, moves from Unilever Ghana. Unilever, the global FMCG company, has appointed George Owusu-Ansah as the new head of its business operations in Ethiopia.  He moves to his new position in Ethiopia from Ghana, where he was Managing Director of Unilever Ghana.  “I am thrilled to embark on this new journey … following an enriching ..read more
Visit website
Research: Types of customers to consider when launching a new product
African Marketing Confederation
by Rozanne
2d ago
PRODUCT LAUNCHES Research: Types of customers to consider when launching a new product By our African Marketing Confederation News Team | 2024 International researchers emphasise that it’s not ‘one size fits all’ when developing new product launch strategies. New research from the European School of Management and Technology, also known as ESMT Berlin, explores the key strategies that firms should adopt when launching a new product.   The researchers say that these strategies depend on the current market view of the product and the firm. Employing the correct one, which cou ..read more
Visit website
Cannes Lions names Unilever as 2024 Creative Marketer of the Year
African Marketing Confederation
by Rozanne
3d ago
INDUSTRY AWARDS Cannes Lions names Unilever as 2024 Creative Marketer of the Year By our African Marketing Confederation News Team | 2024 Global FMCG giant honoured for its work that is ‘pushing the creative boundaries consistently and continuously’. The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period. Photo: Unilever   Unilever was last honoured as Creative Marketer of the Year ..read more
Visit website
IMM Institute’s Emerging Marketer of the Year gets another surprise
African Marketing Confederation
by Rozanne
3d ago
A.M.C. MEMBER NEWS IMM Institute’s Emerging Marketer of the Year gets another surprise By our African Marketing Confederation News Team | 2024 Pat Mahlangu presented with lifetime associate membership of the institute and a caricature of himself while attending networking event. The IMM Institute of South Africa, one of the founder members of the African Marketing Confederation, had an additional surprise for its current Emerging Marketer of the Year, Pat Mahlangu, when he attended one of the regular IMM Friday networking events recently.  Mahlangu was presented with his lifetim ..read more
Visit website
Brand longevity: A third of brands won’t last much longer than a year
African Marketing Confederation
by Rozanne
5d ago
Brand longevity: A third of brands won’t last much longer than a year By our African Marketing Confederation News Team | 2024 In the long term, less than 60 percent of new brands will survive, according to brand longevity data from Euromonitor International. Nearly a third of brands launched in 2022 were discontinued by the end of 2023, according to data revealed by market research company Euromonitor International.   Last year, says the company, it detected more than 4,000 new brand launches and over 33,000 new sub-brand launches across 32 global markets and 50 categories.&n ..read more
Visit website
Uganda’s marketers elect their new President and office bearers
African Marketing Confederation
by Rozanne
5d ago
Uganda’s marketers elect their new President and office bearers By our African Marketing Confederation News Team | 2024 Experienced marketing executive Charity Winnie Kamusiime assumes the role of President of the Uganda Marketers Society. The Uganda Marketers Society, one of the member associations of the African Marketing Confederation, has elected its new President and Office Bearers for a two-year term of office. Charity Winnie Kamusiime assumes the role of President, taking over from David Balikuddembe, who recently became Secretary General of the African Marketing Confederation ..read more
Visit website
Kenyan marketers support families hit by country’s devastating floods
African Marketing Confederation
by Rozanne
5d ago
Kenyan marketers support families hit by country’s devastating floods By our African Marketing Confederation News Team | 2024 ‘Caravan of Hope’ assisting families with essential goods, as well as helping to send their children back to school with dignity and pride. Last week, under the leadership of its President, Zuhura Ogada-Odhiambo, the Marketing Society of Kenya unveiled the ‘MSK Caravan of Hope’ initiative to offer support to families deeply affected by the devastating floods in Kenya. Marketing Society of Kenya members launch the ‘Caravan of Hope’. Photo: MSK   The ..read more
Visit website
African Marketing Confederation joins forces with Asian marketing body
African Marketing Confederation
by Rozanne
1w ago
African Marketing Confederation joins forces with Asian marketing body By our African Marketing Confederation News Team | 2024 AMC and Asian Marketing Federation sign memorandum of understanding to foster collaboration, growth and knowledge sharing. The African Marketing Confederation (AMC) has reached a new milestone as it seeks to connect with marketers not only across Africa, but around the world. The AMC and AMF delegations sign the MoU. Photo: Supplied   A delegation comprising AMC President, Helen McIntee, and AMC Director, Nigel Tattersall, has just signed a memora ..read more
Visit website

Follow African Marketing Confederation on FeedSpot

Continue with Google
Continue with Apple
OR