Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference The post AMC announces details of second Chartered Marketer (Africa) programme appeared first on African Marketing Confederation ..read more

As the influencer industry grows, limited transparency and misleading claims have led to calls for stricter regulation. Is a ‘sheriff’ needed? The post Influencers: Is the sheriff about to tame the ‘Wild West’? appeared first on African Marketing Confederation ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu ARTIFICIAL INTELLIGENCE AI: Is it all based on excessive hype and pie-in-the-sky expectations? By our African Marketing Confederation News Team | 2024 The marketing industry has embraced the possibilities and opportunities of AI. But some dissenting voices beg to differ. For the past year or two, many CMOs and their agencies – from market research firms to CX consultancies ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu BRAND ACTIVATIONS Samsung ‘flips’ and ‘folds’ everyday London landmarks for campaign By our African Marketing Confederation News Team | 2024 Brand campaign promotes new flip-and-fold mobile phone ranges by, among other things, flipping and folding a London Bus and red phone box. Mobile phone manufacturer Samsung stopped London commuters in their tracks yesterday (Wednesday ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu BRAND CAMPAIGNS Gritty and uncompromising Paris Olympics brand campaign from Nike By our African Marketing Confederation News Team | 2024 Sportswear company brings in top Olympic athletes as it aims to reclaim a reputation for bold, conversation-starting marketing. Photo: Nike With the eyes of the sporting world firmly focused on the 2024 Paris Olympic Games startin ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu ONLINE ADVERTISING Oh crumbs! The four-year third-party cookie saga takes a new turn By our African Marketing Confederation News Team | 2024 Since January 2020, Google has been talking of phasing-out cookies on its Chrome browser. Now it has changed its mind – sort of. One of the most drawn-out sagas in the history of the marketing and advertising industries – Google’s imp ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu PUBLIC RELATIONS APO Group promotes seasoned journalist and PR executive to new role By our African Marketing Confederation News Team | 2024 Pan-African communications business appoints Sanchia Temkin as Associate Director to introduce new initiatives and enhance service offerings. APO Group, the pan-African public relations and press release distribution business, has ann ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu INFORMAL ECONOMY Nigeria’s ‘forgotten’ informal economy to receive more govt. support By our African Marketing Confederation News Team | 2024 Minister of Industry, Trade and Investment commits to ‘targeted intervention’ as report into the informal sector is launched in Abuja. The informal economy contributes substantially to Nigeria’s GDP and can be effectively mobilised t ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu SPORTS BRANDS Real Madrid’s brand value up there with likes of Google and Ferrari By our African Marketing Confederation News Team | 2024 New report emphasises the immense global power of the Spanish soccer club’s brand. But England’s EPL remains highest-value league. Spanish soccer giant Real Madrid, with a brand value up 16% to US$1,85-billion, is once again the world’s ..read more

HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS EVENTS AMC CONFERENCE 2024 CONTACT US Humberger Toggle Menu MARKETING MAGAZINES Latest news, insights and opinions for Africa’s marketing professionals By our African Marketing Confederation News Team | 2024 Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights. The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Market ..read more