Understanding marketing vs. advertising: Why businesses need both
Bizcommunity » Marketing
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2d ago
<p><img src="https://biz-file.com/c/2405/738545.jpg" width="208" height="117" alt="Understanding marketing vs. advertising: Why businesses need both" ><p>In the bustling world of business, the terms marketing and advertising are often used interchangeably. However, while they share common goals and overlap in many ways, they are distinct disciplines. Understanding the difference between the two, and how they complement each other, is crucial for any business aiming to thrive in today&#x2019;s competitive marketplace.</p><br> <a href="https://www.bizcommunit ..read more
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MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria
Bizcommunity » Marketing
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3d ago
<p><img src="https://biz-file.com/c/2405/738521-208x117.jpg?1" width="208" height="117" alt="Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria" ><br><span >Source: © Ekonomist [[https://www.ekonomist.com.tr/ Ekonomist]] The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria&lt;/span><p>The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarti ..read more
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Amazon's arrival: A double-edged sword for South African brands
Bizcommunity » Marketing
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3d ago
<p><img src="https://biz-file.com/c/2405/738456.jpg" width="208" height="117" alt="Amazon's arrival: A double-edged sword for South African brands" ><p>Unlocking the potential of Amazon in South Africa for businesses.</p><br> <a href="https://www.bizcommunity.com/article/amazons-arrival-a-double-edged-sword-for-south-african-brands-895253a">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=248659">Send to a friend</a></p><div ></div> ..read more
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D&AD Awards 2024: SA brings home 3 Wood Pencils
Bizcommunity » Marketing
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3d ago
<p><img src="https://biz-file.com/c/2405/738411-208x117.jpg?2" width="208" height="117" alt="The Stream of Consciousness" ><br><span >The Stream of Consciousness [[https://streamtime.net/ The Stream of Consciousness]]&lt;/span><p>AB In Bev is the D&AD Company of the Year and Ogilvy is its Network of the Year. <i>Bread of the Nation</i> campaign, by Ogilvy South Africa also won a Wood Pencil, one of three that South Africa brought home.</p><br> <a href="https://www.bizcommunity.comhttps://www.bizcommunity.com/article/dad-awards ..read more
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Maps May 2024: Media consumption stable despite increasing financial strain on consumers
Bizcommunity » Marketing
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3d ago
<p><img src="https://biz-file.com/c/2405/738355-208x117.jpg?2" width="208" height="117" alt="Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release" ><br><span >Source: © 123rf [[www.123rf.com 123rf]] Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release&lt;/span><p>The Marketing All Product Survey (Maps) May 2024 release shows that media consumption has remained stable overall.</p><br> <a ..read more
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The power of place in modern marketing
Bizcommunity » Marketing
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3d ago
<p><img src="https://biz-file.com/c/2405/738304.png" width="208" height="117" alt="The power of place in modern marketing" ><p>In the swiftly changing realm of digital marketing, Location-Based Marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision.</p><br> <a href="https://www.bizcommunity.com/article/the-power-of-place-in-modern-marketing-239647a">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=423&ct=1&ci=248630">Send t ..read more
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Levergy honoured with Gold Warc Award
Bizcommunity » Marketing
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5d ago
<p><img src="https://biz-file.com/c/2405/738229.png" width="208" height="117" alt="Levergy honoured with Gold Warc Award" ><p>Levergy, the passions agency and member of the M&C Saatchi Group South Africa, has won gold in the Partnerships and Sponsorships category at the Warc Awards for Effectiveness in association with the Cannes Lions &#x2013; the first gold winner from South Africa since the awards went global in 2021.</p><br> <a href="https://www.bizcommunity.com/article/levergy-honoured-with-gold-warc-award-562990a">Read more...</a> | <a ..read more
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A clear and confident shift in marketing technology as CMOs embrace AI
Bizcommunity » Marketing
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5d ago
<p><img src="https://biz-file.com/c/2405/738195-208x117.jpg?2" width="208" height="117" alt="Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024" ><br><span >Source: © 123rf [[www.123rf.com 123rf]] A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process impr ..read more
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Full D&AD shortlist revealed
Bizcommunity » Marketing
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5d ago
<p><img src="https://biz-file.com/c/2405/738121-208x117.jpg?1" width="208" height="117" alt="Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London" ><br><span >Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London&lt;/span><p>The final and full shortlist for the D&AD Awards has been released.</p><br> <a ..read more
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30/30/30 Project Report: Gen Z dissatisfied over lack of progress in 30 years in SA
Bizcommunity » Marketing
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5d ago
<p><img src="https://biz-file.com/c/2405/738031-208x117.jpg?1" width="208" height="117" alt="Source: © Flux Trends Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA" ><br><span >Source: © Flux Trends [[https://fluxtrends.com Flux Trends]] Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA&lt;/span><p>On the verge of the 2024 election, Flux Trends and Student Village released its 30/30/30 Project Report, which interviewed 30 young South Africans under 30, thirty years into our new dem ..read more
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