Explore the world of programmatic advertising with Adclick Africa. We will help you understand key terms, concepts and the ad tech involved in the buying and selling of digital media. The key ad tech components used by the digital advertising industry include the demand side platform (DSP) and... The post What is the difference between an SSP and a DSP? appeared first on Adclick Africa ..read more

In the ever-evolving digital landscape, email marketing remains a powerful tool for businesses to connect with their audience. However, amidst the convenience and effectiveness of email marketing, it’s crucial for marketers to prioritize compliance with relevant regulations and best practices. Adclick Africa will help you... The post appeared first on Adclick Africa ..read more

Most people now understand the value of social media as a marketing tool but not everyone understands the concept of social listening.  In this article, we will explore what social listening is and delve into why it matters in today’s digital world. What is Social Listening? Social... The post What is Social Listening and What is its Significance? appeared first on Adclick Africa ..read more

Aiming to improve SEO outcomes? Here are Adclick Africa’s recommended free SEO tools that can help enhance your SEO efforts. SEO involves adjusting your website regularly to improve its ranking on search engines such as Google and Bing. If your site isn’t achieving the desired... The post The Best FREE SEO Tools for South Africa appeared first on Adclick Africa ..read more

Businesses in South Africa and across the globe are seeing the potential media and tech tools offer for business growth. With smartphone penetration surpassing 80%, South African businesses rely more on social media platforms each year. All businesses rely on the latest tech tools to... The post Top Social Media Management Tools in South Africa appeared first on Adclick Africa ..read more

Discover the top free online business directories for South Africa and elevate your business presence. Uncover expert recommendations for optimal results. Variations exist in the quality and content of online business directories or business listing websites. Striking a balance between professional advertising, value for money... The post Free Online Business Directories for South Africa appeared first on Adclick Africa ..read more

Understanding the intricate interplay between your SEO and customer journey is crucial to achieving optimal SEO outcomes. This understanding entails detailed mapping of user intent, keywords, and content. In essence, the marketing funnel, also known as the sales funnel or customer journey, represents the path... The post How to Align your SEO and Customer Journey appeared first on Adclick Africa ..read more

In today’s fast-paced digital landscape, the term “Martech” has become increasingly significant. Martech is transforming the way businesses in South Africa market their products and services, and businesses are quickly embracing innovation with Martech tools to stay competitive. From email marketing automation to social media... The post What is Martech? Martech Tools for South Africa appeared first on Adclick Africa ..read more

In today’s digital age, social media advertising has become an indispensable tool for businesses looking to expand their reach and engage with their target audience. South Africa, with its diverse and dynamic market, offers a plethora of opportunities for social media advertising. In this article,... The post Social Media Advertising in South Africa appeared first on Adclick Africa ..read more

In the dynamic landscape of digital news websites, securing a prominent online presence is essential. SEO (Search Engine Optimization) is a powerful tool, but its application is not limited to keywords and backlinks alone. User experience (UX) is equally crucial, especially with Google’s increasing emphasis... The post SEO and UX Design Best Practices for News Sites appeared first on Adclick Africa ..read more