In an ever-evolving digital landscape, reaching consumers has become a challenge that demands a strategic approach. Brands seeking to excel in this endeavour must embrace innovative tactics and a customer-centric mindset. Drawing from our extensive knowledge of the landscape and interactions with industry leaders, we’ve distilled key strategies that propel campaign success and foster a competitive edge. Embrace Innovations in Ad Formats The adage “standing out from the crowd” rings truer than ever in today’s competitive marketplace. Diversifying your arsenal of advertising formats can be a gam ..read more

It’s safe to say that 2020 & 2021 was a wild ride and that 2022 will certainly not revert to the old normal. So, what is it that lay ahead for the Marketing and Advertising industry in 2022 and beyond?  It has been written more times than most would like to admit, however, it remains true that the pandemic has changed practically every industry, but that it has had a unique impact on the Marketing and Advertising industry. While the past couple of years, prior to the pandemic, has seen consumers gradually transition to digital platforms, the pandemic has accelerated this trend tremend ..read more

Immersive-interactive-personalised-experiences-gain-traction-Infographic-1Download The post Immersive, interactive, personalized experiences gain traction (Infographic) appeared first on Entravision Africa ..read more

In today’s fiercely competitive marketplace, where consumers are bombarded with endless choices, simply offering a product or service is no longer enough to ensure success. Businesses must go above and beyond to add real value to their brand and exceed customer expectations. This article explores key strategies that can help marketers and advertisers navigate this landscape and effectively differentiate their brands by adding significant value. Differentiation in a Crowded Market In a crowded market, standing out from the competition is a challenge that every brand faces. To effectively differ ..read more

Paid media holds the potential to become the cornerstone of your digital marketing plan, provided you approach it with finesse. However, without a carefully crafted strategy, paid media can quickly lead to a squandering of valuable time, money, and resources. That’s precisely why you need a robust blueprint to guide you in developing a winning paid media strategy. In this article, we will embark on a journey through seven essential steps that will assist you in creating a strategy that maximizes your return on investment (ROI). Step 1: Deep Dive into Researching Your Audience, Competitors, and ..read more

In today’s competitive business landscape, it can be difficult for companies to stand out and make a lasting impression on consumers. With so many brands vying for attention, it’s important to have a strong strategy in place to keep your brand top of mind. Here are eight ways to ensure that your brand remains front and centre and maximizes business performance and brand success. 1. Be Different and Stand for Something To develop a strong strategic foundation for driving long-term growth, it’s important to identify what sets your brand apart and makes it memorable to key customer segments. Loo ..read more

In 1994: Wired.com, then known as HotWired, invented the web banner ad and since then the importance of having an effective display advertising design to achieve the preferred actions has been essential to driving business impact.  HubSpot’s definition of advertising has a simple principle — “get people interested in a product being sold.” Incorporating some of these creative best practices makes it possible to get people interested in your product and significantly improve ROI by arousing interest and persuading people to purchase your products.  1. Know Your Advertising G ..read more

It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. In the not-too-distant future… a car that is not permanently connected to the internet will be a strange thing. In this future world, almost all cars will have podcast functionality baked into their advanced, glossy digital interfaces, much like radio has been baked into cars for the last 80 years. In this future, podcasting will be fully mainstream, and will be as easy to activate by a “flick” of a button like radio. Radio broadcasters are in a prime position to capitalise, but how many are ..read more