A website migration journey can feel like steering your essential digital presence into choppy and uncharted waters. Yet, the rewards of navigating this course successfully are well worth the effort.  Picture this: a scenario where, following a meticulously planned site migration, organic visibility surges by an impressive 60% just one month after the move, and organic traffic leaps by over 80% two months post-launch. These aren’t just numbers; they’re a testament to the transformative power of a well-executed migration.  But, the flip side of this coin demonstrates the stark consequ ..read more

When rating the briefs in-house agency heads get from their marketing teams, over half say they’re about as inspiring as a decaf espresso — with 54% giving them a meagre four out of 10 or less in terms of quality. It’s like expecting a barista to create a masterpiece from mouldy beans; never going to happen! When brewing your brand’s success, choosing between in-house marketing vs agency can feel like deciding between a home coffee machine and a local coffee shop. On one side, you have the allure of crafting your own cuppa tailored to your taste. On the other, the convenience and expertise of ..read more

“Don’t confuse schooling with education. I didn’t go to Harvard, but the people working for me did.” ~ Elon Musk In the unfolding narrative of the 21st-century job market, the spotlight has shifted from the paper credentials of certificates and degrees to the robust display of skills.  This third and final article in our series explores the rising value of practical abilities over traditional academic achievements, a trend that mirrors the demands of a dynamic global economy. What is the importance of skills vs certificates? The Rising Value of Skills over Certificates Two years ago, form ..read more

In the competitive arena of higher education, the price tag attached to each new student enrolment—a figure often hidden beneath the surface—is soaring. Institutions today face a complex battle against rising acquisition costs, a struggle exacerbated by the transformative impact of digital technology and the post-pandemic surge in distance learning. These costs are not merely numbers on a balance sheet; they are stark indicators of a sector under financial pressure, where the cost of embracing innovation and reaching potential students spirals upward relentlessly. With budgets being stretched ..read more

The latest Google report in SEO specialists’ arsenal is the video indexing report (or video page indexing report) that finished rolling out to all users in August.  For some, it may be a highly expected update long overdue, but for many SEOs, the report’s appearance in GSC maybe have been a reminder to check their video indexing for the first time ever.  Despite an increasingly audio-visual online experience, video SEO is an often overlooked and underappreciated form of SEO that can bring huge organic gains to your site – when done right! Basic Principles of Video SEO The basic princ ..read more

“An estimated 40 000 babies are abandoned every year in South Africa.”  This equates to around 4 babies every 15 minutes. These tragic statistics are the reality for so many little ones in our country, and it’s hard for many of us to wrap our heads around these numbers. Even sadder still is the fact that only around 3000 of these helpless infants are rescued while the rest are left to die alone.  This is not humanity!  It’s fair to say that this is a massive and complex problem, and not one that any one of us can tackle on our own. But we can make a start. We can help just a few ..read more

Google has recently announced the extended sunset date for Universal Analytics 360 from October 2023 to July 2024. This announcement means that Enterprise users will have more time to make the jump to GA4. The sunset date for Universal Analytics Standard will remain set at 1st July 2023. Understanding the Shift One of the primary reasons Google agreed to an extension was so that Enterprise customers could have more time for the transition, which should make it smoother. At the same time, this would also give Google product teams more time to fix and improve the platform. Universal Analytics wa ..read more

“No one can help everyone, but everyone can help somebody!” It can be incredibly hard to drive through the South African streets and look out at the glaring poverty that gazes back at us each mile we travel. From run-down shacks tumbling onto busy highways, the social decay within once-bustling city streets, or simply a dejected young woman clutching a small child on a street corner in the mist and rain – it’s impossible to ignore.  While we don’t purport to know or even understand the complex social and economic reasons that lead to these sad images, we do know that an unhealthy percenta ..read more

One of the main ways a business may communicate with and expand its audience is through quality content. The actual process of producing this content may often contain several steps during which misunderstandings between the writers and the client may occur.  Writers rely on a concise set of information that will inform them of what the content is all about and what needs it should satisfy. However, there’s far more to it than a simple header.  You’ll need a concise content brief to get your thoughts across in detail, so everyone’s working to the same end. What is a Content Brief? A ..read more

If you work in digital paid media, you know that reporting time can be a hard slog. Well, not always. When results are amazing, it can be like a brisk walk around the block, but when your results require more investigation and intensive interpretation, it’s a bit more like a marathon… underwater… with kettlebells tied to your feet.  Given the choice, it’s likely the one task most PPC specialists would change about their jobs, but we all know reporting isn’t going anywhere. One way or another, we have to be able to translate what we do as specialists or generalists (and what this impacts ..read more