Topics Analytics Digital Strategy In this session we will show you how to setup segments and filters in Google Analytics to easily manage various unaggregated data. What You Will Learn Learn about segmenting in Google Analytics. Understanding secondary dimensions and how to apply them. Learn about using filters in Google Analytics. The different types and uses of segments and filters. FAQs What is a Google Analytics segment? A segment is a subset of your Google Analytics broken up into three types being: Subsets of users, Subsets of sessions, Subsets of hits data ..read more

AI-Generated Paragraph ==  Start × Search Engine Optimization (SEO) is a crucial aspect of digital marketing, and it has evolved significantly over the years. With the increasing use of artificial intelligence and machine learning, the SEO landscape is changing again. One technology that is having a profound impact on SEO is OpenAI’s ChatGPT. In this article, we’ll take a look at how ChatGPT is changing the SEO game and what it means for businesses and marketers. Jump to Warning here × In This Article What is ChatGPT? How ChatGPT is Changing SEO What Does ChatGPT Mean ..read more

Johannesburg-based digital agency Casson Media, has achieved 2023 Premier Partner status once again in the Google Partners program. This will be 14 years in a row as a Google Partner. Casson Media’s team of experts provides Google Ads search, display, shopping, local, and app advertising services for all sized businesses in South Africa. Explore the full range of offerings on this website. “It is official, We made it to the top 3% of Google Ads Agencies in South Africa. I am so proud of my team who have worked so hard to get here. We are grateful that Google is giving the top Googl ..read more

Case Study by Google About Casson Media was founded in 2009 as one of the first full-service digital marketing agencies in South Africa. Partnering with many of the largest South African brands, its outstanding technical know-how and reputation as a Google Premier Partner have empowered Casson Media to build a growing and thriving portfolio of business. The Challenge When the pandemic hit, many South African small businesses shifted to online advertising for the first time—and turned to Casson Media for help. To effectively serve these new clients at scale, Casson Media needed a way to a ..read more

Getting Started With Professional Copywriting If you run a business, then you will know how important it is to rank highly on Google. You will also know that this can be a real challenge to do if you do not have extensive SEO experience. That’s where we come in. We are very proud to say that we have years of experience when it comes to content optimisation, not to mention that our original content creation services are some of the best in the business. We will write according to the personality of your site, and we will also cater to any unique requirements you may have. All in all, our cont ..read more

Topics Google Ads Remarketing Today’s tutorial will deep dive into the sitelink ad extension; showing you the benefits of using this extension and how you can easily ad this extention to your ads to bulk them up with relevant information. What You Will Learn What is a sitelink extension? How to save on costs by using sitelinks When should you be using sitelinks? How do sitelinks affect ad rank? Create eye catching sitelinks What are dynamic sitelinks? FAQs What are automated sitelink extensions? Sometime Google will automatically add sitelink extensions if ..read more

Topics Google Ads Remarketing It is always best practice to name your Google ads campaigns well so that filtering and understanding your campaigns can be done by simply reading the campaign name. It helps you to unnderstand your account structure without having to go into each campaign to remember what setting you used. What You Will Learn Why to use naming convention in AdWords? How to name campaigns & ad groups according to location? How to name campaigns & ad groups according to networks? How to use the Casson Acdemy naming template? The post Importance of ..read more

Topics Google Ads Remarketing In this lesson we learn about Standard Display campaigns. These are campaigns that allow you to handle the audience targeting and bidding within your display campaign. Audience targeting allows you to choose the type of user you want to target according to their long-term (Affinity) and short-term (In-Market) interests. What You Will Learn Learn about audience targeting in display campaigns The difference between Affinity & In-Market audiences What are Custom Intent Audiences? Learn how to apply demographic targeting to display campaigns ..read more

Topics Google Ads Remarketing This session will show you the primary difference between search remarketing (RLSA) and Display Remarketing. Understand where to apply and use each type of list. Search remarketing can be very beneficial for smaller businesses trying to take on large corporates. What You Will Learn What is the main difference between RLSA & Display remarketing? Where do you add remarketing lists to display campaigns? Where do you add remarketing lists to search campaigns? When should I use search or display remarketing? FAQs What are remarketi ..read more

Topics Google Ads Remarketing In this lesson we learn about Smart Display campaigns. These are campaigns that allow Google to handle the audience targeting and bidding by learning where/when to optimise for the best results. What You Will Learn Learn about automation in display campaigns How to choose your creative and upload it to your campaign How to add video to your smart display campaign Learn how to save time by using Google’s automated options FAQs What are the benefit of using Smart Display Campaigns On average, advertisers who use Smart Display campaigns ..read more