MRF’s MAPS data offers unparalleled insights into the consumer landscape
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
3d ago
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS (Marketing All Product Survey) dataset through a global webinar presented in partnership with ESOMAR, the world’s leading voice for the data analytics profession. The MAPS May 2024 release incorporated three full years of data from 2021 through 2023, providing brands, marketers and their agency partners with an unmatched opportunity to analyse emerging consumer trends and shifting product purchasing behaviours across South Africa. “Our long-standing MAPS program exemp ..read more
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MRF and Plus 94 Research is proud to announce collaboration with ESOMAR for the latest MAPS
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
2w ago
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years of South African consumer insights across media consumption habits and product purchasing trends. “The MRF and Plus 94 are thrilled to collaborate with ESOMAR to share our unparalleled MAPS dataset with a worldwide audience of insights ..read more
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Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
3w ago
Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH context. This proprietary platform has launched in key DPBN (Digital Place-Based Network) and digital billboard sites – environments in which Provantage has the largest holdin ..read more
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The role of AI in combating misinformation: An in-depth analysis
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
By NewsGPT In an era defined by information overload, distinguishing between fact and fiction has become a paramount challenge. Artificial intelligence (AI) has emerged as a powerful ally in the fight against misinformation, employing sophisticated algorithms and machine learning techniques to ensure the integrity of the information disseminated to the public. Dive into this article that showcases how AI can be a force for truth in our increasingly digital world. Examining how AI algorithms detect and combat misinformation AI’s capability to detect and combat misinformation is rooted in its ab ..read more
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Generative AI poses significant reputation and trust risks, says communications agency CEO
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media. The closure of this episode shines a bright light on the danger of AI-generated content broadly, and on brand and PR content specifically, says DUO Marketing + Communication CEO Judith Middleton.  “There is no doubt that AI is, and ..read more
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Applications open for fourth intake of the ACA Women in Leadership Programme
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. The programme is open to all women working in marketing and communications at the mid-management level and above and is designed to facilitate personal and institutional e ..read more
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AI solutions to real-world challenges
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
By NewsGPT In an era defined by rapid technological advancement, artificial intelligence (AI) stands out as a key driver of innovation, offering solutions to some of the world’s most pressing challenges. From healthcare and environmental conservation to education and information dissemination, AI’s capabilities are being harnessed to create significant positive impacts across various sectors. Enhancing healthcare AI’s application in healthcare is revolutionising patient care and research. Machine learning algorithms can analyse vast amounts of medical data, from patient records to genetic info ..read more
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Zigzag surfing magazine to relaunch as part of Rebel Media Group
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
The devastating news that Zigzag’s print edition would end in December 2023 was short-lived as this iconic South African surfing magazine will be back on shelves in July 2024! Rebel Media Group, a European media and marketing conglomerate and dedicated youth culture specialist, recently acquired the magazine which has been in print since 1976. Christian Herles from Rebel Media Group says Zigzag has been the flagship voice of South African surf culture for 48 years, and now is the time to embrace more of the African continental surf movement. “The plan is to produce content across our various t ..read more
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Provantage and T+W launch Ant Lion: A full service digital content agency
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W – an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, Ant Lion. Spearheaded by General Manager Lesego Thomas, the Agency adds a new dimension to Provantage’s extensive portfolio, with a unique focus on creative campaigns and digital content creation across Provantage’s  extensive and varied Out-of-Home media offering. The agency offers a full suite of solutions – from strategy to creative development and campaign execution ..read more
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RAPT Creative’s new investment drives a cutting-edge media framework
Marketing Spread » Marketing & Advertising
by news@marketingspread.co.za
1M ago
RAPT Creative, already a wavemaker in the South African marketing world, is embarking on an ambitious journey to revolutionise the traditional agency model. The agency’s latest venture seamlessly blends media planning and buying with its already established integrated advertising offering, which spans above-the-line and below-the-line through digital and social to events, on-the-ground activations, shopper marketing and PR. This sets a new industry standard for integrated marketing solutions under one roof, being from one agency – not a group. The agency’s Founder and CEO, Garreth van Vuuren ..read more
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