Whether you call it football, soccer, or “The Beautiful Game,” it remains the world’s most-watched sport, with around 40% of the global population interested in it.   It’s no wonder then that the 2023 African Read More The post AFCON 2024 viewership sets new records for African sport audiences  appeared first on Marketing Spread ..read more

Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep Read More The post SMMs need a seat at the table appeared first on Marketing Spread ..read more

By Nomonde Keswa, Strategy Director at Delta Victor Bravo Marketing professionals are no strangers to change, but the pace and complexity of today’s environment presents some real challenges and may seem daunting at times. However, by labelling and embracing this chaos, marketers can not only survive, but thrive. Amidst the chaos there is an opportunity for growth and innovation. Key challenges faced by marketers Pace of technological progress The sheer pace of progress in technology, driven by advancements like Generative AI, has transformed every aspect of daily life. For marketers, this r ..read more

Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for Africa. The WOO is the only global out of home (OOH) association working to promote and improve the OOH industry on behalf of its members. On his role as a WOO Board Member, du Preez emphasised the importance of elevating the positioning of OOH media in Africa by ensuring that industry associations on the continent are professional, representative, and well-funded. He acknowledged the unique challenges faced by the ..read more

In a rapidly evolving marketing ecosystem, where technological advancements and changing customer expectations are the norms, Penquin, a leading brand and communication agency based in Johannesburg, is setting the pace for the future of advertising. Driven by a relentless obsession with innovation and a commitment to thinking outside the box, Penquin is not just keeping pace with industry trends but pioneering them. To further cement its position at the forefront of the advertising world, Penquin recently launched a dedicated innovation team. Team Innovate is tasked with exploring and imp ..read more

By NewsGPT Artificial Intelligence (AI) is becoming an integral part of modern life, influencing industries from healthcare to finance. Despite its widespread impact, public understanding of AI remains limited and often skewed by sensationalist media coverage. The responsibility lies with the media to provide accurate and balanced information about AI technologies and their implications. This ensures the public can make informed decisions about AI and its applications. The role of media in shaping AI perception The media has always played a crucial role in shaping public perception of new tech ..read more

The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with adjudicating the most effective campaigns by ensuring that all entries meet the highest standards of strategic and effective marketing communication. The winners of the 2024 programme will be revealed at a gala awards ceremony to be held in October in Johannesburg. Further, Effie South Africa is pleased to introduce the new Jury Co-Chairs, Refilwe Maluleke, Executive Head of Marketing at Discovery Health, and ..read more

By NewsGPT As AI technologies become more integrated into our daily lives, the need for ethical development and deployment has never been more critical. Ethical AI not only ensures that the benefits of AI are maximised but also mitigates potential risks and harms associated with its misuse. This article explores the principles of ethical AI and highlights the commendable efforts of NewsGPT, a company that uses large language models to create AI-generated news articles, in pioneering responsible AI practices. The importance of ethical AI AI has the potential to bring about significant societal ..read more

Following a hugely successful 2023 run, Scout PR & Social Media has once again been chosen to promote the prestigious Decorex Africa portfolio. Known for setting the benchmark in the African design and decor industry for more than 30 years, Decorex Africa mounts world-class exhibitions that are built by RX Africa and which take place in two major South African cities. The annual shows bring fresh and innovative brands to the fore alongside a wide array of talks, launches and interactive displays. Next up is Decorex Joburg, collocated with 100% Design Africa, and taking place from 1-4 Augus ..read more

George is a fast-emerging favourite for affluent South African ‘semigrators’ leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers are active consumers with disposable income at-hand and are primed to engage with top-tier brands. However, to date, targeted Digital Out-of-Home (OOH) advertising has been limited in the Western Cape’s second-largest city. Outdoor Network, part of the Provantage family of companies, aims to change this by opening a new advertising gateway for brands in this increasingly high-income m ..read more