Marketing Trends for Small Businesses in 2023
SME South Africa » Sales & Marketing
by Marc Bromhall
6M ago
If there’s one thing that’s constant in marketing, it’s change. With new digital tools, channels, and information being developed, marketing trends are always changing. Add to that ever-changing consumer habits, and there are always new ways businesses can attract and engage customers. To help guide your strategy for the year ahead, here are some key marketing trends for small businesses. Personalised Marketing When it comes to current marketing trends, personalization stands out as one of the biggest areas businesses should be focused on. This is thanks to the increased amount and availabil ..read more
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9 Tips on How to Retain Customers
SME South Africa » Sales & Marketing
by Marc Bromhall
7M ago
It can be five times more expensive to sell to new customers than your existing ones. Customer retention is incredibly important for businesses, as it helps generate more stable revenue with a greater return on investment. Beyond this, customer retention can also help boost brand awareness, generate customer advocacy, and help you achieve positive word-of-mouth referrals. To help you achieve this, here are some of the best tips on how to retain customers. Provide Excellent Customer Service The most important step in customer retention is offering your customers great experiences. Exceptional ..read more
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How to Make Use of Blogging as a Marketing Tool
SME South Africa » Sales & Marketing
by Marc Bromhall
7M ago
A well-managed blog can play a significant role in your marketing strategy. Blogging is one of the most popular marketing tools for any business. It works well because it’s incredibly cost-effective (or free), and can help you achieve a lot of organic marketing success. With a bit of time and effort, anyone can implement an effective blog into their business. When done right, it could prove to be one of your most effective marketing channels. Here are some of the main ways that blogging can be used as a marketing tool. Content Marketing Blogs are a core component of content marketing. They a ..read more
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Tips to Market Your Business During Tough Economic Times
SME South Africa » Sales & Marketing
by Marc Bromhall
7M ago
During tough economic times, marketing budgets are often the first areas of a business to be cut. This can be tricky to deal with, as marketing your business is essential for generating revenue. Luckily, there are plenty of cost-effective, and even free, marketing strategies and channels that your business can use. Let’s explore some of the most important, and impactful, marketing strategies businesses can tap into during tough economic times. Understand Your Audience No matter what marketing tactics you’re focused on, none of them will be effective if you don’t have a deep understanding of ..read more
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Can Small Businesses Use AI in Marketing?
SME South Africa » Sales & Marketing
by Marc Bromhall
8M ago
AI is everywhere. As a small business owner, you should certainly be using it to streamline your operations. One of the best ways to do this is in marketing. There are many different ways that small businesses can use AI to enhance their marketing efforts. From creating campaigns to engaging customers, AI can help you improve marketing effectiveness while also saving time and resources. To help you get started, here are some of the best ways in which small businesses can leverage AI in marketing. Content Generation Perhaps the most obvious use of AI for marketing is generating content. AI ca ..read more
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Low-Cost Marketing Ideas for Small Businesses
SME South Africa » Sales & Marketing
by Marc Bromhall
8M ago
Looking to grow your small business but you don’t have the budget to do it? Don’t worry! There are plenty of low-cost (and free) marketing ideas your business can use. The digital environment offers endless channels and tactics businesses can use to attract new customers. When properly executed, you can generate plenty of awareness and engagement around your business without spending a cent. Here are some of the best channels and low-cost marketing strategies that any small business can use. Social Media Marketing Every business should be on social media. It doesn’t have to cost you anything ..read more
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How to Grow a Digital Business
SME South Africa » Sales & Marketing
by Marc Bromhall
11M ago
These days, there are endless opportunities for growing a digital business. Unlike brick-and-mortar businesses that need to restrict their marketing efforts to a specific area, digital businesses can cast their nets wider and attract a larger base of customers. And as these businesses are online, they can make full use of the many different online marketing channels and tactics that are available. No matter what your digital business does or who it’s trying to reach, here are some of the most effective strategies for boosting your business growth. Create an SEO Strategy Search Engine Optimiz ..read more
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Why is Social Media Not Working?
SME South Africa » Sales & Marketing
by Marc Bromhall
11M ago
Are you actively posting on social media but aren’t getting the attention or results you’re after? This is only too common. Social media is highly competitive, and ever-changing algorithms can make it tough to get your content seen by enough people. This doesn’t necessarily mean you’re creating bad social media content; it might just mean you’re focusing your effort in the wrong places. While there’s a lot that determines your social media success, here are some common reasons why social media might not be working for your business. You’re Pushing Your Products Too Hard A common mistake that ..read more
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How to Find Business Events in South Africa
SME South Africa » Sales & Marketing
by Lebohang Thulo
11M ago
Business events have many benefits for new and experienced business owners in South Africa, and can support them to reach their business goals. Events not only present an opportunity to grow your network, but they are also a great way to meet with industry experts and peers, and potential customers. Additionally, through business events entrepreneurs can upskill themselves. Despite the many merits of networking, finding the ideal business event can be a time-consuming and frustrating process. In this guide we’ll cover the best ways to find networking business events that are worth attending ..read more
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The Future of Social Media Marketing for Small Businesses
SME South Africa » Sales & Marketing
by Lebohang Thulo
11M ago
What does the future of social media marketing look like for small businesses? If current trends are anything to go by, social media will become an even bigger part of small businesses’ marketing strategies as consumers continue to spend more and more time online. Heading into 2023 and beyond, small business owners should ensure that their social media marketing strategies are guided by the following key trends. Small businesses get in on influencer marketing Influencer marketing is a social media marketing trend that small businesses have traditionally not been able to take full advantage ..read more
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