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Previous slide Next slide A brand without advertising, according to Steuart, is like winking at a girl in the dark. In a similar vein, a brand that downplays the importance of digital marketing may never reach its primary demographic. With the speed at which internet technology is growing, digital marketing has become a powerful tool for businesses of any scale or size. Hence the need for professionals; digital marketing agencies, that can utilize this marketing means. Digital marketing is the promotion of a brand, product, or service using various online channels and technologies. S ..read more

Every business owner has a goal of their business being noticed. They want their website to be seen on Google or Wikipedia or whatever site their potential customers use in searching for services they can provide. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two processes to help achieve this. They help improve a website’s visibility and ranking amongst many competitors on Search Engine Results Pages (SERPs). So, what really is SEO and SEM, and how are they different? Search Engine Optimization SEO is the process of optimizing a website to rank higher in organi ..read more

Have you ever felt connected to a brand, stopped using a product because you heard something negative about it, or used a product because it was recommended? It all boils down to PR. Public relations is that angle of a business that you can connect with. It’s your go-to for gists and updates about what a business is doing. It’s your informant; it helps you understand a brand and what it stands for. What PR is The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their public. An org ..read more

Previous slide Next slide OBJECTIVE Increase awareness of Wonderland Lagos among TA Deploy contents to convince TA to consider Wonderland Lagos as their holiday get-away and purchase ticket Convert people to becoming vendors, volunteers and visit Wonderland Lagos Ieducate and engage the online community Convert loyal community members to become brand preachers MARKETING STRATEGY Built and engaged TA on Facebook, Instagram, Twitter and TikTok Promoted contents on Facebook and Instagram Leveraged influencers and third party for reach Leveraged SEO and Email marketing RESULTS ..read more

Previous slide Next slide OBJECTIVES Deliver a magical Christmas experience for families during the 2022/23 Christmas holiday season. TACTICS Developed 4 Villages within a city Speak to the passion points of every age group Deploy 360-degree marketing & PR tools Develop exciting activities for different days of the event RESULTS 33 Days Event 25k+ Tickets Sold 100k+ Total Footfall 8 Concerts +N1.5B in Total Transactions +100M Reach across Digital & Media Brand: Wonderland Lagos Activity: Asset Development Location: Eko Energy City, Lagos Date ..read more

Previous slide Next slide OBJECTIVE Drive awareness for Mentos Fresh Action candy Educate Consumers about the Uniqueness and life benefit of Mentos Fresh action menthol & lemon ginger flavor candy Improve regular Usage MARKETING STRATEGY Sample 1,000,000 Consumers Activate 2o Cities Pan Nigeria Sell 2,000,000 units of Mentos Fresh Action candy Drive Visibility in 8,160 shops RESULTS 1 Event Over 250 guests attended the event 1 Grand Unveil Brand: Mentos Fresh Action Activity: Experiential Date: August 2022 – December 2022 Location: Pan - Nigeria PrevPrev ..read more

Previous slide Next slide OBJECTIVES The main objectives of the 2022 BIC conference is to create an emotional link with distributors and give a memorable experience during the event. TACTICS Standby Medical team was deployed to conduct basic tests for guests on arrival. Presence of BIC ushers & an Illusionist to welcome guests. Dance drama showcasing cultural heritage in Nigeria and music Performance by Live Band during the gala night. Presentation of Awards Refreshment. RESULTS 2 Events in one day Over 200 guests in attendance. Brand: BIC Activity: Event Lo ..read more

Previous slide Next slide OBJECTIVES To adapt the Cristal Communication campaign to fit the Back-to-School period in six countries. To execute a photoshoot of models following the creative directions TACTICS Our marketing strategy was as follows Creative directions with the Models that align with the brand and creatives Models Outfits Photoshoot session Legal rights to all images. RESULTS 4 Creative Directions Photoshoot execution Legal rights to all images Brand: BIC Activity: Creative Direction & Photoshoot Date: July 2022 Location: Nigeria, Senegal ..read more

Previous slide Next slide OBJECTIVE The Agency received a brief to design, produce and deploy engagement activities in the Big Brother Naija House MARKETING STRATEGY Over 100 guests participated in the engagement activity 29 People were rewarded during the Data ballot box Sales of 4 MiFis and 1 Router RESULTS 1 Event Over 100 guest participation 29 Guests Rewarded Brand: Experiential Activity: AIrtel Date: 24th July, 2022 Location: Lagos PrevPrevious10 Best ways to promote your music online NextBIC Back-to-School CreativeNext ..read more