8 September, 2023, Singapore – Twist Media was announced the winner for the following award categories at the twelve annual edition of the Marketing Events Awards. SILVER winner for Best B2B Event: Conferences/ Meetings/ Seminars SILVER winner for Best Hybrid Event (B2B) BRONZE winner for Best Digital Integration The Marketing Events Awards, organised by MARKETING-INTERACTIVE, honours and reward excellence in event marketing across Southeast Asia, South Asia and Oceania regions. The award categories covered the full spectrum of the event marketing. All entries were evaluated and judged by a ..read more

The Impact of Live Events on Brand Awareness and Marketing Strategy Live events have long been a mainstay marketing tool for companies looking to increase brand awareness and engagement. From product launches, trade shows to conferences, live events provide a unique opportunity to connect with customers, build brand loyalty, and generate buzz. So how exactly can event marketing activities held by you or your event management companies help make a positive impact on your brand? Let us list a few benefits here. Increased Brand Awareness Live events provide a powerful platform for you to showcase ..read more

The Importance of Engagement at Live Events When it comes to hosting live events, engaging attendees should be the top priority. Event engagement refers to the ways in which events companies create meaningful interactions and experiences that keep attendees interested, involved and excited throughout the event. In a 2020 study by Bizzabo, over 80% of B2B marketing professionals ranked event engagement as an important key performance indicator (KPI) for an event. Why does event engagement matter? Engagement is essential for creating a positive experience for attendees. When attendees are engage ..read more

How to Use Social Media in Live Events Social media has become essential for event management companies to promote and enhance live events. According to EventMB, 89% of event companies use social media for pre-event engagement, 49% of event companies use it to engage attendees during the event and 13% for interaction with speakers during educational sessions. So how exactly can you use social media to ensure the success of your live events? Here are some tips on the effective use of social media for live events that can further connect and engage your audience. Create & Promote an Event Ha ..read more

Reasons To Host Live Events in Singapore When it comes to hosting venues, most event companies will rate Singapore as one of the most attractive destinations. According to the Global Destination Sustainability (GDS) Index 2020, Singapore was ranked the most sustainable city in Asia and second globally in the “Best MICE City” category. As a major financial and business hub in Southeast Asia, the island city-state is known for its high levels of efficiency, excellent infrastructure and stunning venues. Whether you are planning a corporate conference or a team-building event, there are plenty of ..read more

Hosting hybrid events in Singapore requires more than a good virtual streaming provider. It needs careful planning and execution in order to provide a meaningful experience for both virtual and in-person delegates. So what should you look out for? Here’s a guide on how to make your next hybrid event a great success. At The Planning Stage: Be Clear About Your Objectives Why do you want a hybrid event? What do you want your virtual and in–person participants to get out of it? Does a hybrid event solution achieve all your event goals? Answering these questions will help you decide if the hybrid a ..read more

Whether you are planning or have recently planned an event, you must have heard from event management experts speak of the various approaches to hosting an event, i.e., in-person, virtual, or hybrid. What exactly are these approaches? And how do you know which one is best for your event? Let’s look at the advantages and challenges of each approach to help you make the right choice. What Is An In-Person Event? In-person, or live event, is one where all delegates are physically present in a location; in other words, your “old-school” seminars, conferences, trade shows, exhibitions, etc. Why Choo ..read more

The world has changed since the COVID-19 pandemic. So has events management in Singapore. While events­­ – major or small – have been significantly impacted, the pandemic has also opened up a dimension of possibilities in how events are held. As restrictions start to ease, what will events management in Singapore be like in a post-COVID world? Here are our predictions on how things will play out in the future. We’ll See More Virtual And Hybrid Events We can expect more virtual and hybrid events post-pandemic, and they will be the new norm in events management in Singapore. Even if all traces ..read more

Even as we enter Phase 2 post-Circuit Breaker, it’s no surprise that many events are currently still on-hold to ensure the safety of everyone. As we move forward by incorporating technology as the new norm in our lives, Twist Media often receive inquiries on the possibility of organising webinars or virtual events. As more and more events go virtual and the terms Virtual Events and Webinars being used interchangeable, you may find yourself asking: what exactly is the difference? To put it simply, a webinar is a web-based seminar. A virtual event is essentially a physical event replicated onlin ..read more

Virtual events are nothing new, however, over 60% of event organisers who responded a recent poll indicated that they had never been involved in planning a virtual event. With the outbreak of the coronavirus and stay-at-home orders around the world, virtual events have become the only way forward in the recent months — and likely into the following year. This has caused many to drastically shift their mindsets and planning processes to embrace the virtual format and everything that comes with it, such as unfamiliar technology, sponsorship opportunities, and networking options. As more events g ..read more