In 2022, Blue Net Inc. – an IT services company founded in 2006 by my husband, Adam Wittke – faced a major financial crisis after a costly acquisition mistake threatened its survival. Adam was forced to fight to keep his 17-year-old company afloat.  That year, I came on board to help Adam with sales. However, with a damaged culture, lost ... Read More The post The 90-Day Miracle Makeover That Transformed Blue Net’s Pitiful Pipeline And Added $625,549 To Their Bottom Line  appeared first on Technology Marketing Toolkit ..read more

As a Managed Service Provider (MSP), you know that cybersecurity is essential—but do your clients? If you’re presenting your cybersecurity solutions as just another cost, you’re missing the mark. In today’s world of increasing cyber threats, MSPs need to sell cybersecurity services as an absolute necessity—something that protects clients from disaster, not just another line item in their budget.  Let’s ... Read More The post If You’re Selling ‘Security,’ You’re Losing Clients – Sell This Instead appeared first on Technology Marketing Toolkit ..read more

When it comes to email marketing for MSPs, getting people to actually open and respond is critical. Many MSPs struggle with email campaigns, finding that their messages are either ignored or filtered into junk folders. The good news is that improving email response rates doesn’t require a magic trick – it boils down to understanding a few key principles that ... Read More The post 3 Things That Have The Greatest Impact On Email Response Rates For MSPs appeared first on Technology Marketing Toolkit ..read more

If you’re in MSP sales, you know that uncovering a prospect’s pain points is critical to closing the deal. But what are the best ways to do that? How do you dig deep enough to not only understand what’s going wrong for them now but also position your services as the perfect solution? Subscribe to the TMT YouTube channel here ... Read More The post Uncovering Pain Points: The Key To Better MSP Sales Conversations appeared first on Technology Marketing Toolkit ..read more

Today I want to talk about something that’s a growing challenge for many of you—converting your break-fix clients to managed services. So many of you still have break-fix clients who haven’t made the leap to managed services, and you’re not sure how to push them in that direction. You’re probably wondering, “How do I package and price it? What should ... Read More The post How To Convert Break-Fix Clients To Managed Services appeared first on Technology Marketing Toolkit ..read more

One strategy that is often overlooked by MSPs, but incredibly effective, is what I call the “5-Around Drop.” It’s simple, cost-effective, and ideal for both new MSPs and established ones. The beauty of this method is in its simplicity—you’re essentially canvassing businesses that are in close proximity to your current clients. Subscribe to the TMT YouTube channel here Imagine this ... Read More The post How To Use The 5-Around Drop To Land New Clients appeared first on Technology Marketing Toolkit ..read more

When determining which industry your MSP should target, the real question isn’t about finding the hottest industry. Instead, it’s about focusing on where your experience and expertise fit best. Let’s dive deeper into how to make the right choice for your business. Understanding The Usual High-Value Industries There are some well-known industries where MSPs traditionally find success: medical, legal, manufacturing, ... Read More The post What Industry Should Your MSP Be Targeting? appeared first on Technology Marketing Toolkit ..read more

As an MSP owner or sales and marketing professional, one thing is absolutely true: the success of your business rises and falls on the quality of the clients you serve. If you’re working with customers who undervalue IT, refuse to take your advice, or are just downright cheap, you’re going to have a tough time growing your business, not to ... Read More The post How To Identify And Attract High-Value Clients For Your MSP appeared first on Technology Marketing Toolkit ..read more

Are you an MSP grappling with a wave of new, cheap competitors that seem to be driving down fees and making it harder to command the rates you deserve? If so, you’re certainly not alone. The market has become a battleground, and many MSPs are finding it more challenging than ever to maintain their pricing structures. But before you start ... Read More The post How To Thrive In A Market Flooded With Cheap Competitors: The Strategic MSP’s Guide appeared first on Technology Marketing Toolkit ..read more

As an MSP, offering a free assessment can be a game-changer for your business. But let’s be real—some of you might be hesitant about giving away your expertise for free, especially if you’ve had prospects who took your recommendations and tried to DIY or went back to their old IT guy. I get it, but let me tell you why ... Read More The post Why Your MSP Should Offer A Free Assessment And How To Make It Work appeared first on Technology Marketing Toolkit ..read more