Services for Aviation CEOs Signature Keynotes, Executive Digital Coaching, and Ghostwriting!
Aviation Marketing Hangar Flying
by Paula Williams
2w ago
We understand big companies. And we understand CEOs! It's a challenge to be responsible for EVERYTHING you do internally, and still have time to be a public advocate for your company's products and causes. You're far to busy to be famous. And yet some level of public advocacy is SUCH an advantage to your ..read more
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Aviation Marketing Checklists – There’s Brilliance in the Basics
Aviation Marketing Hangar Flying
by Paula Williams
3w ago
Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to us to get to the NEXT level. So why do we start with the absolute basics? We'll be sharing insights inspired by iconic figures like Vince Lombardi and Ben Franklin, demonstrating how mastering basic principles ..read more
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How Do We Set Prices for Aviation Marketing Services?
Aviation Marketing Hangar Flying
by Paula Williams
1M ago
How do we set prices for aviation services? We want our pricing model to be a great value, and simple to understand. Unfortunately, the process to DEVELOP a great pricing policy is anything but simple! Feel free to borrow or steal from our methodology - we've been tweaking it for ten+ years (and will ..read more
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Marketing, Education and Aviation – What’s the Connection?
Aviation Marketing Hangar Flying
by Paula Williams
1M ago
From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under the right circumstances, we're not above learning some interesting lessons from one! 00:00 [Opening] Hi, I'm Paula Williams with ABCI ..read more
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Book Club Discussion – Conversations that Connect – How to Connect, Converse, and Convert
Aviation Marketing Hangar Flying
by Paula Williams
3M ago
✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation and marketing! This month's session features a vibrant conversation between aviation experts Paula and John Williams, Gene Clow, of Great Circle Aircraft;  and Dana Knight, a product director with eTT Aviation focused on innovative aviation ..read more
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Recorded live – our Personal Branding Workshop for Aviation Industry Professionals!
Aviation Marketing Hangar Flying
by Paula Williams
3M ago
Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn profile in front of a live studio audience. We went over some of the best practices we've learned in our MANY years of working with aviation professionals. In our experience, when your personal branding is ..read more
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Famous Ads from the Automotive industry
Aviation Marketing Hangar Flying
by Paula Williams
3M ago
Famous Ads from the Automotive industry The idea from this podcast came to me when we were driving across Europe in a very nice new BMW rental car. And John had the slogan from an ad spontaneously come out of his mouth. 

I was really surprised, because he’s in a demographic that is the ..read more
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?✈️ #WinsWednesday Insight: Reimagining Conference Strategy in Aviation ?️?
Aviation Marketing Hangar Flying
by Paula Williams
4M ago
In today’s aviation landscape, it's crucial to recalibrate our approach to conferences and events. The pandemic offered a  pause, allowing us to break from tradition and reassess the value of these large gatherings. Notably, Gulfstream's absence from NBAA this year sparked discussions - a reminder that not all industry events align perfectly with every ..read more
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Aviation Marketing Analytics – How to Present Data in the Most Effective Way
Aviation Marketing Hangar Flying
by Paula Williams
4M ago
As you've probably guessed, this whole series is just so that John and I have an excuse to share our vacation photos. But we do have a couple of points to make here: With your aviation marketing analytics - are you looking at the right things? How do you know what numbers are good ..read more
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What We Learned on Vacation Part Two – The Vatican vs. the LDS Temple (Inclusive vs. Exclusive Marketing)
Aviation Marketing Hangar Flying
by Paula Williams
4M ago
Exclusive versus inclusive marketing strategies. I’ve lived in Salt Lake City my entire life and have never been inside a working LDS temple. I was in Rome for two days and I toured the Vatican museums, including the Sistine Chapel. Entry into the Vatican Basilica itself is free to anyone. Two very different strategies ..read more
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