Aviation Marketing Hangar Flying
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Advice, commentary, and fun for sales and marketing professionals in the aviation industry.
Aviation Marketing Hangar Flying
2w ago
In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating ..read more
Aviation Marketing Hangar Flying
1M ago
Dive into an insightful book club discussion on "The Ultimate Jet Guide," featuring a diverse panel of aviation experts. Our panelists include Paula and John Williams, renowned for their expertise in aviation marketing; Michael Duke, the innovative mind behind DBT Aero; Annamarie Buonocore, editor of InFlight USA and broker with USA Aircraft Brokers; and ..read more
Aviation Marketing Hangar Flying
1M ago
So, we typically do marketing to sell aviation products and services. But in the last two years, we've also been engaged to help companies find and retain great employees. Here's what we've learned. A lot of turnover happens because people feel like they aren't properly trained, supported and engaged. And hey, it happens on ..read more
Aviation Marketing Hangar Flying
1M ago
Aviation Marketing Hangar Flying
2M ago
We understand big companies. And we understand CEOs! It's a challenge to be responsible for EVERYTHING you do internally, and still have time to be a public advocate for your company's products and causes. You're far to busy to be famous. And yet some level of public advocacy is SUCH an advantage to your ..read more
Aviation Marketing Hangar Flying
3M ago
Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to us to get to the NEXT level. So why do we start with the absolute basics? We'll be sharing insights inspired by iconic figures like Vince Lombardi and Ben Franklin, demonstrating how mastering basic principles ..read more
Aviation Marketing Hangar Flying
3M ago
How do we set prices for aviation services? We want our pricing model to be a great value, and simple to understand. Unfortunately, the process to DEVELOP a great pricing policy is anything but simple! Feel free to borrow or steal from our methodology - we've been tweaking it for ten+ years (and will ..read more
Aviation Marketing Hangar Flying
3M ago
From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under the right circumstances, we're not above learning some interesting lessons from one! 00:00 [Opening] Hi, I'm Paula Williams with ABCI ..read more
Aviation Marketing Hangar Flying
5M ago
✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation and marketing! This month's session features a vibrant conversation between aviation experts Paula and John Williams, Gene Clow, of Great Circle Aircraft; and Dana Knight, a product director with eTT Aviation focused on innovative aviation ..read more
Aviation Marketing Hangar Flying
5M ago
Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn profile in front of a live studio audience. We went over some of the best practices we've learned in our MANY years of working with aviation professionals. In our experience, when your personal branding is ..read more