Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources ..read more

This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what makes good content sing, and how you can use classic or more novel frameworks to make that happen ..read more

Today, we’re talking about what’s working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement ..read more

This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action. And we want to see what techniques science has to offer us. The goal here is to figure out exactly what kind of writing makes for a strong LP. Let’s get into it. For more science-backed conversion tips (and TikToks!) from Allen, check out his LinkedIn: https://www.linkedin.com/in/allen-fennewald-b0256984 ..read more

Last week, we were joined by Justin Rowe and JD Garcia from Impactable to talk about LinkedIn Ads strategy on Industrial Marketing Live. Today, they’re back! And we’re going to get a little more tactical and walk through their 6 month LinkedIn Ads blueprint ..read more

We’re talking about how to reach the technical buyer, and we’ve got data. CJ Haight from GlobalSpec is here to unpack the 2024 State of Marketing to Engineers Report. Along with CJ, we’ve also asked former Gorilla (and former engineer), Matthew Wolfe, to weigh in on the conversation ..read more

Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency ..read more

Aren and Nihal tackle content plans: What goes into them and how make them into tight, effective road maps for delivering your messaging. We’ll dig into how we do content plans at Gorilla and what we think makes a good one strong ..read more

Elianna Novitch, PR and content strategy specialist at Two Rivers Marketing, is back with us on the podcast to dive into some more tactical execution that’ll help you get started on your PR strategy. Among other things, we’ll tackle how to write a strong press release and pitch to editors ..read more

Public relations = trade publication placements? Think again. From talking points to building social capital that will earn you media placements, Elianna Novitch joins us as our resident expert to introduce us to the power of PR and how it plays into your go-to-market strategy ..read more