As you may have noticed, tattoos have become very common nowadays. Once considered rebellious, this practice is no longer reserved for bad boys! More and more men of all ages and styles are getting tattooed once or multiple times. It has even become a lifestyle, and this democratization is very positive! Whether you are a businessman, a construction worker, an office employee, a teacher, or a healthcare worker, getting a tattoo is an excellent way to express your personality! Depending on your passions, profession, or areas of interest, you could opt for a design representing a mountain, a spo ..read more

In Canada, Father's Day falls on Sunday, June 16, 2024, and it presents a beautiful opportunity to express our appreciation for all the loving, generous, funny, and caring fathers in our lives. In this article, our team at Ernest is happy and proud to pay tribute to three exceptional dads: Pascal, Jonathan, and Luis. In addition to having a brilliant career within our company, they care for their children with love while sporting the trendiest styles! PASCAL, A RELAXED AND BALANCED DAD Pascal has been working at Ernest for 20 years now. Passionate and ambitious, he quickly climbed the ranks t ..read more

We often think that someone we want to spoil already has everything, but it's an illusion! How can you be original and surprise a man you want to please for his birthday, retirement, Father's Day, or Christmas, for example? Discover our tips for finding the perfect gift in 2023-2024! FIRST AND FOREMOST, TAKE AN INTEREST IN HIM AND HIS FAVORITE ACTIVITIES To better guide your search, you need to take an interest in the man you want to give a gift to, whether it's your father, stepfather, brother, brother-in-law, son, friend, or coworker. If you don't know him well, try learning more about his f ..read more

It's a fact that dressing for golf isn't the same as dressing for brunch with the in-laws or shining on a first date! If you're reading this blog post, it's because you want to look impeccable on the greens this summer. Count on us. At Ernest, our team is committed to supporting our clients on all occasions! Thanks to our expert advice and in-depth knowledge of men's fashion trends, you'll learn all the golden rules for proper golf attire. You'll also discover our collections of clothing and accessories that delight our golfing clients season after season. Follow the guide ! GOLF DRESS CODE Fr ..read more

In 2024, Mother's Day falls on Sunday, May 12. Are you seeking a winning gift to mark this special day beautifully but need more inspiration? Good news: the Ernest team has thought of you! In this blog post, learn more about the origins of this holiday and get plenty of suggestions for all budgets—and all styles ! WHY IS MOTHER'S DAY IMPORTANT TO US ? For us, Mother's Day is essential because it's a beautiful opportunity to celebrate all the mothers around us : our work colleagues, our clients, our friends, our sisters, our cousins, our partners, our neighbours, and more ! Our team members thu ..read more

Environmental protection is a hot topic right now, and the Ernest team is keen on promoting eco-friendly initiatives by highlighting Earth Day. WHAT IS EARTH DAY ? Did you know Earth Day was first celebrated over 50 years ago, on April 22nd, 1970 ? Established by American Senator Gaylord Nelson, it has since become the world's most significant participatory environmental movement! Its goal ? To raise awareness among authorities and the general public about our planet's ecological issues, such as pollution and waste. A REMINDER OF CLIMATE DISRUPTIONS When we think about the environment, we a ..read more

No one can deny it : the suit is an indispensable element of the male wardrobe ! A symbol of elegance, it can give you a professional and confident appearance in various situations (business meetings, romantic dates, job interviews, weddings, etc.). How do I choose the proper suits ? Importantly, they should fit you well while highlighting your assets ! So, if you're on top of trends, you're in the right place! In this blog post, our fashion experts at Ernest present the essential types of suits for 2024 to look stylish on all occasions. Learn now what you need to know on the subject before he ..read more

As you know, March 8th marks the International Women's Rights Day. At Ernest, even though we work on men's elegance and style, we fully embrace the values of this global event and encourage each of our customers, regardless of age, to celebrate women on this special day and treat them as equals at all times. WHAT IS WOMEN'S DAY ? The industrialized world witnessed significant upheavals at the beginning of the 20th century. Thus, Women's Day originated from various demonstrations, including labour struggles for women's suffrage in North America and Europe. Over the years, many countries ha ..read more

In a man's wardrobe, purchasing a suit of quality represents a more significant investment than a pair of jeans. Therefore, it is well cared for to keep it for many years. However, even if the suit that catches your eye seems perfect at first glance, you must consider that to wear it elegantly, it is essential to ensure that it fits you perfectly and flatters your figure. Moreover, it must be paired with well-chosen accessories. Does the jacket or trousers of your ideal suit need an adjustment? No worries! At Ernest, we offer an on-site alteration service in our stores. It's easy and afforda ..read more

Are you an appearance-conscious man? If you want to perfect your dressing style to stand out at special events, at work or on a date, you must first understand the importance of choosing the right type of jacket, which is an essential part of any well-thought-out men's wardrobe! Discover now the nuances between the different types of jackets available on the market - including among our sport jacket collections at Ernest!  WHAT IS A JACKET? A classic jacket is a two-button jacket available in more fitted or casual cuts. Originally, in the 1660s, this garment was associated with military u ..read more