For e-commerce brand owners looking to scale their businesses with minimal capital, hiring virtual assistants (VAs) can be a game-changer. However, making the wrong hire can lead to lost time, money, and productivity. In this comprehensive guide, we'll explore common virtual assistant hiring mistakes and provide actionable tips to help you navigate the process seamlessly. 00:00:43 - Introduction to FreeUp00:01:41 - FreeUp Services00:02:32 - Hiring the Right Freelancers00:06:20 - Effective Communication and Expectations00:08:16 - Structured Approach to Hiring00:09:52 - Creating a Scope of Work0 ..read more

In the fast-paced world of Amazon-centric e-commerce, mastering the art of juggling time and finances is non-negotiable. This guide aims to assist small business owners in navigating the relentless demands of running an Amazon-based enterprise, emphasizing the critical role effective time and financial management plays in achieving scalable success. [00:00] - Time Management [05:40] - Cashflow Management [12:30] - Practical Tips for Success [17:30] - Utilizing Analytics and Data [20:50] - Psychological strength Time Management: Your Most Precious Asset Time, once lost, can never be regained. I ..read more

When it comes to social media traffic there are two types –  organic (or unpaid) traffic. Which takes time and energy – and then there is paid traffic, which you get by spending ad budget. In this episode we’ll explain how to optimize organic social media traffic. Why organic (unpaid) social media is a good place to start your traffic generating efforts. How to use Facebook most effectively for organic social engagement How Reddit and Quora can be used to generate organic social traffic The most effective way to use Instagram for organic social engagement Why Pinterest is frequently the p ..read more

Entrepreneurship is not just about pursuing upside potential; it's also about managing risks effectively. When it comes to scaling e-commerce brands with minimal capital, having a robust supply chain strategy is crucial. In this blog post, we will explore the insights and expertise shared by Dayu Yang, founder of EcommOps, on how to master ecommerce supply chain strategy. With a focus on the target audience of e-commerce brand owners, we'll delve into the strategies and best practices that can help businesses thrive in a competitive market. Time Stamps 0:00:00 | Exploring Fast Fashion Strategi ..read more

In our initial episode about Paid Social” we outlined 3 big goals. In today’s conversation we’re going to give you “The Secret” and really unpack the 3 big ideas with tons of actionable tips and insights for each. What you’ll learn Who Paid Social Media Ads are ideal for The ideal sequence of when paid social media ads should be used A budget rule-of-thumb for paid social media advertising How long it takes to get results with paid social media ads A terrific Facebook Video Strategy that works really well in support of paid social ads. How Pinterest Promoted Pins factor into paid social media ..read more

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising. You’ll learn Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads. How Jason got a $40,000 a month Google ..read more

Getting started as an e-commerce seller can feel intimidating in quite a few ways. One of the ways is the feeling that you have to spend a large budget just to get started. In today’s show our panel explores how you can use just $100 to get started in eCommerce. We explore physical product options, how to work with Kindle and physical books. We touch on marketing on and off Amazon. We also discuss how to approach influencers in an original way. We touch on how to approach a potential business mentor, and how you might put together your own peer group for peer-to-peer learning as well. What you ..read more

Spending money on advertising on the social media websites can be incredibly valuable. Or you can waste a ton of time and money. In this episode we’ll help you dial up the former, and avoid the latter. Let’s start with a short-list of the sites we’re talking about. What you’ll learn The 3 “Big Goals” of paid social media advertising. Techniques for achieving each of the 3 big goals. The 6 Stages of the Loyalty Ladder How to work with influencers to accelerate your goals ..read more

In our initial episode about Paid Social” we outlined 3 big goals. In today’s conversation we’re continuing the discussion about how to engage warm traffic with effective social media advertising. What you’ll learn A 2 Step Process for getting cold traffic very inexpensively, then retargeting them via (Facebook). Engagement goals and other non-sales goals for warm traffic. remarketing via (Google Adwords). How Live-Commerce Techniques and goals are transforming e-commerce businesses Forming direct sales strategies with social ads Resources Mentioned www.streamyard.com www.commentsold.com ..read more

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising. You’ll learn Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads. How Jason got a $40,000 a month Google ..read more