When you obtain proven technical writing skills and expertise, a time may come when you’re ready for a managerial role. In addition to crafting advanced technical copy, you may be ready to oversee not only yourself but other writers.  ..read more

Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing fluff, and values substance over style. As a marketing copywriter, you are not just an advocate for your brand; you are a bridge-builder to a community that is foundational to the digital world. Here’s how to construct that bridge with care, precision, and a keen understanding of what makes the developer and tech community tick. Understanding Your Audience Before typing a single word, recognize that developers and tech professionals thrive on lo ..read more

Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally altered the technology procurement landscape ..read more

For those orchestrating B2B marketing, the digital landscape post-pandemic continues to feature virtual events as a centerpiece of outreach and engagement strategies.  ..read more

Error messages, those little nuggets of wisdom that pop up when things go awry in the digital realm.  ..read more

Document design directly impacts the efficiency of your documentation.  ..read more

Developer documentation serves as the cornerstone for every modern mobile or web application. Remember, these days, isolated software no longer exists ..read more

The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and branded experience when they access this information ..read more

Limiting access to documentation is a common practice for companies offering SaaS (software-as-a-service) products. While it may seem counterintuitive, public documentation like user guides, online manuals, and help documents can enhance a product's usability and popularity ..read more

Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or marketing writer knows is that sales people still NEED stuff from the wordsmiths ..read more