In this episode, Mary discusses the importance of fundraising operations and how it can make or break a fundraising program. She outlines six pillars of strong fundraising operations, including strong technology and systems management, enhancing the donor experience, supporting fundraising efforts, data-driven reports and analytics, building collegial partnerships, and standard operating procedures. Mary emphasizes the need for fundraising operations professionals to prioritize supporting fundraisers and highlights the importance of proactive gift entry and communication between different depa ..read more

In this podcast episode, Mary Hackett discusses the importance of metrics in annual giving. She emphasizes the need to measure what truly matters and avoid vanity metrics. Mary then dives into specific key performance indicators (KPIs) for annual giving, including retention rate, retention rate for first-time donors, upgrade rate, total raised, donor pool growth, and second gifts in the same fiscal year.    Chapters 00:00 Introduction to Metrics 03:03 Importance of Annual Giving 07:13 Retention Rate 08:32 Retention Rate for First-Time Donors 10:29 Upgrade Rate 12:51 Total Raised 14:3 ..read more

In this week's Hey Fundraiser! episode, Mary Hackett discusses the importance of creating an effective fundraising board and how to engage board members based on their unique profiles. She highlights common mistakes organizations make with board members and provides strategies for deploying them strategically. Mary introduces the four board member profiles: connectors, storytellers, visionaries, and closers. She explains how to engage each profile and offers an audit tool to assess the composition of your board. By understanding and leveraging the strengths of board members, organizations can ..read more

Join our host, Mary Hackett, as she bravely shares three impactful stories of fundraising failures, revealing valuable lessons and pitfalls to avoid in this very personal Hey Fundraiser! episode. Link mentioned in today's episode >>> Questions To Ask Valuable Resources From Hey Fundraiser! ↓ FREE Masterclass: The Seven Figure Fundraiser Success Formula Latest Course: The Donor Cultivation Method Masterclass Learn More About Hey Fundraiser! Connect with Mary Hackett Linkedin Email | Mary@heyfundraiser.com Join our free FB group  ..read more

In this episode, we are diving into two inspiring and creative cultivation stories from my experience as a major gift officer. Join us as we explore the lessons learned and the power of personalized connections in cultivating lasting donor relationships for maximum impact. Do you have an inspiring creative cultivation story you want to share? We would love to hear from you! Click the link below to submit your story for a chance to be featured on the Hey Fundraiser! podcast. >>> Click here to send us your story! Valuable Resources From Hey Fundraiser! ↓ FREE Masterclass: The Seven Figu ..read more

Director of Development Reports | Free Download https://www.heyfundraiser.com/Director-of-Development-Reports In this episode, I am sharing all my tips and tricks so you can quickly gain visibility, attain early wins, and assess your staffing and resources. Grab my free reports download to see exactly what I request when I start a new position as a director of development so that I can fully understand the lay of the land and easily set myself up for long-term success.    Valuable Resources From Hey Fundraiser! ↓ FREE Masterclass: The Seven Figure Fundraiser Success Formula https://w ..read more

This week we are exploring how to maximize your fundraising reports so that the right information is going to the right audience. Once you release a report, the cat is out of the bag, and the people who are reading your fundraising reports are going to make assumptions and act upon the data you've given them. Let's talk through all the do's and don'ts when it comes to presenting how your fundraising efforts are faring! ⋙ The three big mistakes when producing and presenting fundraising reports ⋙ The four audiences you have when presenting reports and how each audience needs different informatio ..read more

Hey Fundraiser! Welcome to the Podcast, before we dive into today’s topic, and for those who are new here, let me first introduce myself, I am Mary Hackett the Founder and Host of the Hey Fundraiser! Podcast where I share valuable, honest and action-packed advice for the frontline fundraiser. With over 20 years of experience, I have curated the top fundraising secrets that will turn YOU into a Seven Figure Fundraiser. Learn more about our self-guided courses and coaching collections over on www.heyfundraiser.com ..read more

→ FREE Masterclass: The Seven Figure Fundraiser Success Formula https://www.heyfundraiser.com/sff_masterclassgate Downloads Sample Proposal & 50 Ways to Engage Donors https://www.heyfundraiser.com/Major-Gift-Proposal-Template  In this episode, I am sharing my one-ask fundraising strategy that will allow you to solicit your donors once and thank them for 364 days. If you are looking to learn more check out our latest masterclass, The Donor Cultivation Method. https://www.heyfundraiser.com/the-donor-cultivation-method Learn More http://www.heyfundraiser.com/learnmore Connect ..read more

→ FREE Masterclass: The Seven Figure Fundraiser Success Formula https://www.heyfundraiser.com/sff_masterclassgate Downloads 15 Questions to Ask https://www.heyfundraiser.com/prospect-meeting-questions Moves Management Stages https://www.heyfundraiser.com/moves-management-stages In this episode, we are going deep into mastering moves management. Moves management is the framework and process of identifying prospects, building relationships with them, soliciting them, and properly thanking them for their investment in your organization. If you are looking to learn more check out our latest m ..read more