In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.    ????????  00:00 - Introduction  02:40 - Why people underestimate what it takes  06:00 - Lack of a coherent marketing strategy  09:00 - Is more content good or bad?  14:10 - What's the first to fix when it comes to content  20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)  24:10 - How to compete with ..read more

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.    ????????  0:00 - Introduction  01:21 - Importance of Building a Media Company  07:38 - Considerations for Small Marketing Teams  08:57 - Skimmability and Digestibility of Content  19:01 - Creating a Distribution Plan  23:54 - Leveraging Customer Stories and Data  31:22 - Effective Strategies for Loyalty Stage Churn  37:49 - Thoughts o ..read more

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.  So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you! ???????? 00:00 - Intro  01:36 - Buyer journey as a base to create content  09:06 - Connecting content to buyer intent  13:36 - What is intent data?  17:20 - Is it reliable to build content strategy based on intent data?  20:01 - Engagement planning framework&nbs ..read more

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website.  He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers.  So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you!    ????????  00:00 - Intro  01:30 - Where most SaaS miss out on SEO  03:26 - Sta ..read more

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.  He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.  So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!    ????????   00:00 - Intro  01:15 - Starting as a one p ..read more

In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD.  Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers.  The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engagin ..read more

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.  Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.  Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.    ????????  00:00 - Intro  01:15 - Selecting customers for testimonials  03:00 - Cr ..read more

In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.  We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.  Whether you're a startup or an established business, this podcast is a must-listen.  ???????? 00:00 - Intro  01:50 - Why do sales people create their own content?  04:32 - The gap between sales and content creation  08:48 - T ..read more

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love.  If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.    ????????  00:00 - Intro  01:40 - Why bottom funnel content is ignored?  04:22 - What content to focus in initial stages  06:56 - Don't go too broad too early  08:38 - Co ..read more

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences.  Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.    ????????    00:00 - Intro  01:40 - What is minimum viable positionin ..read more