Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to owning and managing it effectively. They also dive into franchise marketing, sharing insights on how franchisees can effectively use their marketing funds ..read more

Josh Allen, VP of Marketing, is joined by fellow hosts Alex Porter, CEO, and Vera Shafiq, VP of Digital Strategy to discuss the outlook for marketing in 2023. Including, what should be excepted for marketing budgets, trending tactics, and upcoming technology ..read more

This week, Alex Porter hosts Chris Jones, Brand Director at CANarchy, the craft brewery collective that includes Oskar Blues, Wild Basin, Cigar City, Wasatch, Squatters, Perrin and Deep Ellum. Chris details his approach to marketing for the six breweries, each positioned in a unique market, with unique beers to offer. His goal? To hit the craft beer consumer with the right message at the right time. You'll also hear about Chris' career path in digital and his advice for people getting started in the field. And a quick plug: the refreshing, flavorful Dale's Pale Ale has been available in a can ..read more

Join hosts Alex Porter and Josh Allen as they dive into the state of the state in franchise marketing, including: the economics around franchising digital media trends  video marketing (invest in YouTube!) reflections on Q1 of 2022 a hope, a wish, and a prayer for the Orioles' success this spring ..read more

Host Josh Allen interviews Senior VP of Entrepreneur, Liane Caruso. Entrepreneur has set its sights on being the educational hub for franchising. They're providing resources on their Franchise Center for all audiences: existing franchisors and franchisees, people interested in franchising their business model, prospective franchisees, and suppliers. Listen to Josh's conversation with Liane to learn more about the exciting things to come at Entrepreneur. You'll also hear about: The growing need to meet audiences with quality content. The franchising opportunity. Navigating the "noise" and fin ..read more

Host and CEO Alex Porter interviews Drue Townsend, an esteemed marketing consultant with a wealth of experience in marketing, advertising and franchising. Drue, who has launched the marketing consulting firm The Outside View Consulting, provides solutions-oriented insights into where brands should focus marketing efforts in 2022 and beyond. In this episode you'll hear about: Eliminating silos and establishing one true source of data for your brand. Moving beyond the COVID-era focus on operational efficiency to a focus on data and data privacy. What marketers can do to use data to impact perf ..read more

Get the lowdown on Location3 from the founder himself, Andrew Beckman. In this month's episode of Digital Shoptalk, Andrew walks us through what's on his mind in digital marketing, from industry trends to insightful analysis of challenges faced by franchises in the digital space. You'll hear more about: The need for quality education around digital marketing for franchise systems. The imperative for brands to own their assets. First party data. An omni-channel approach that goes beyond Paid Search. TikTok v. Snapchat for franchise marketing ..read more

Meet Ted Asbury, Location3's Executive VP of Strategy. Ted came to Location3 with a wealth of experience in franchise marketing. He joins this episode of Digital Shoptalk to share franchise marketing advice and 2021 learnings as we close out the year.  Key Takeaways: When businesses face tough times, marketing budgets are often the first to be slashed. In reality, businesses should double down on marketing efforts - that's what will drive the turnaround.  Local marketing is key. Your brand ad fund and enterprise-level marketing efforts lay the foundation, but local marketing drives ..read more

The final quarter is in full swing, leading into a busy holiday shopping season. Find marketing advice for your franchise to improve digital performance and drive revenue ..read more

Meet the Digital Shoptalk Podcast hosts - our team of franchise digital marketing experts: VP of Marketing, Josh Allen, CEO Alex Porter, and Senior Director of Strategy, Vera Shafiq. Location3 has been around for over 20 years. As a digital agency, our goal is to help our clients be profitable by delivering comprehensive digital advertising services with measurable results. With our podcast, we hope to bring our expert strategy and guidance to our listeners ..read more