In the competitive high ticket arena of franchise sales, persona marketing is the key to increasing buyer engagement. But what exactly is a persona, and why is it such a game-changer in franchise marketing? When customers see your ad, the first question on their minds is “how does this relate to me”? After all, they’ve just sifted through hundreds of ads, all clamoring for their attention. So, what will make your ad stand out to them? The simple answer? Personas. An ad is much more likely to grab someone’s attention if it is tailored to them specifically.  Persona marketing is very powerf ..read more

It’s no secret that consumers are relying on reviews in their decision making process today more than ever. But a franchise’s online reputation can play an important part in franchise sales as well. Research shows that serious franchisee candidates do a lot of online research when considering an opportunity. Naturally online reviews will affect their impression of the brand and their desire to be a part of it.  Providing a great product or service is the first step in receiving for positive reviews. But how can businesses ensure that they are consistently collecting those reviews from the ..read more

People going through a transition period, particularly in their career, are often more receptive to franchise ownership opportunities. We wanted to find a way to reach people looking for work AND who had specific professional backgrounds that were a good fit for our clients’ franchise opportunities. This led us to develop the Sparktank Job Seekers Program. With specialized copy and a carefully designed landing page, we’re able to attract job seekers and encourage them to consider a franchise opportunity as their next career move. We’ve had an excellent response to this program in terms of vol ..read more

Do you have a franchise location that needs a new owner? Success in franchise lead generation for reselling your franchise relies on a combination of many factors, like well-defined customer targeting, compelling messaging, your marketing mix, and the digital platforms you choose. We have assisted our clients to create successful franchise marketing strategies for more than 20 years. Here’s what we recommend. Before you start, set a portion of your sales budget to marketing your franchise resale. The portion depends on how aggressive you want to be. Naturally a higher ad spend generates more ..read more

As specialists in franchise development marketing, we are always evaluating new, innovative ways to capture the attention of quality franchisee prospects. Each client is unique, and we don’t believe in a cookie cutter approach. The ideal candidate, investment and benefits are all important factors in deciding where to find the most ideal prospects and how to customize the messaging  for each opportunity. In addition, an emerging brand will have different objectives than a well-established national franchise. Franchise sales goals and corresponding budgets can vary greatly so it’s importa ..read more

Sparktank had a fantastic time earlier this month at the Canadian Franchise Association’s National Convention! We joined hundreds of other professionals in the franchise industry to share and explore the latest trends in the franchise market. It was a pleasure to connect with clients and colleagues at the Sparktank booth and a wonderful opportunity to attend presentations that went in-depth on the future of franchising. Juliette hosted roundtable discussions that examined innovative marketing for franchise sales and the power of out-of-the-box marketing to help businesses generate more franch ..read more

Whether you’ve been working on your franchise development for some time or are just starting out, finding the right franchisees and developing strong systems is critical to your success. We met with Marietta Snetsinger from Ascend Franchise to gain her insights on franchising and the importance of preparing for every next step, whether it’s developing an operations manual or finding the right franchisees. Marietta Snetsinger has more than two decades of franchise experience, helping hundreds of franchisees and franchisors build happy, profitable franchises that change lives and create persona ..read more

When selling franchises, video is one of the most powerful (yet often ignored) tools in your marketing toolbox. The misconception is that you can’t create effective, professional-looking videos on a small budget. This is untrue – and we’ll show you why. Firstly though, is it really worth spending any of your marketing budget on videos for franchise advertising, no matter how big it is? The short answer is, Yes! Marketers swear by video. 80% of video marketers say that video has directly helped them increase sales. videos on landing pages can increase conversions by up to 80% 97% of marketers ..read more

I love the process of connecting a fantastic franchise candidate with a great brand. But nothing is more frustrating than when a promising prospect falls through the cracks because of problems with the franchise sales process. At the end of the day it’s not enough to produce leads. Marketing and Sales need to work together for a campaign to be a success. It’s important to keep in mind that a franchise sale is a big ticket item with a relatively long sales cycle. We are, after all,  dealing with large investments and life altering purchase decisions so the sales process is quite unique and ..read more

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