Welcome! According to the Google doc where I write my draft of this newsletter, you’ve read at least 40K words since January 2024. I hope it’s been worth it! ⏰ 1-SECOND SUMMARY Instagram officially launched Notes on Reels and Feed posts Instagram announced multi-track audio options on Reels An Instagram test replaces the Create tab with a messaging tab ? YouTube is beta testing new Community spaces Pinterest is developing a text-to-image background generator VidCon Baltimore was canceled to focus on Anaheim 2025 5 key social trends for the rest of 2024, including “less stress ..read more

[Instagram Creator Culture panel at VidCon] Shareable content hasn’t always been Instagram’s star player. Followers, likes, and comments used to be all the rage. But now, the focus on shares is right up there, if not higher.   Adam Mosseri, the Head of Instagram himself, has tripled down on shareable content, most recently revealing that Instagram isn’t going to emphasize long-form video on the app. The emphasis is on short-form that can easily be shared among friends. Instagram’s also started testing public share counts, listing sends alongside likes and comments under posts.&nbs ..read more

[YouTube’s Rene Ritchie & Johanna Voolich vs. Instagram’s Adam Mosseri] Welcome! If you’re new here, this is a weekly recap of social media news and updates for anyone who needs to stay ahead of digital trends.  I just got my official invite to the inaugural White House Creator Economy Conference in August, so you know I’ll be delivering a full debrief on that!  And then I’m headed to Adobe Max in October as part of the Social Media and Marketing track. I’m giddy at the idea of hanging out with creative talent and welcome any tips on what to do if you’ve been before? ⏰ 1-SECON ..read more

Hello ?? This is the only email I’ll send this week because of the July 4th holiday. I’m including a few highlights from last week’s VidCon along with my regular “You Need to Know It” monthly recap for paid subscribers featuring the major platform updates. ? Key VidCon Takeaways 1️⃣ Will you add this Creator Conference to your calendar? The White House announced a Creator Economy Conference at VidCon. The White House’s director of digital strategy, Christian Tom, used a panel with newsmaker Jessica Yellin — Civic Engagement In a Digital World — to announce the team would host a creator conf ..read more

Hey from VidCon ?? Based on your votes, I’ll only be sending out one email newsletter but will try to do a weekend recap on LinkedIn to cover any news or hot takes that come out of Friday and Saturday’s sessions.  ⏰ 1-SECOND SUMMARY First came TikTok’s AI avatars, now Instagram and (reportedly) Google are working on creator chatbots Instagram’s testing a Reels feature to help creators get feedback from people who don’t follow them Instagram said Notes is the second most popular form of sharing for teens on the platform TikTok is running their version of Amazon Prime Day July 9 ..read more

[Creators at Cannes: Tinx, Jackie Aina and Alix Earle] Hi ?? Next week is VidCon — the leading creator conference with a ton of extra-curricular events. Should I publish a single newsletter next Friday morning or should I split the coverage between Friday and Sunday morning? Please vote below and let me know how much of a recap you actually want to see?!  ⏰ 1-SECOND SUMMARY Instagram launched Close Friends Live TikTok launched Whee, a new app that connects “close friends” Instagram is testing a Creators Insights dashboard for marketers Instagram Notes expansion is taking over ..read more

It’s the summer of social-first strategies (And Sabrina Carpenter. But that’s for another article.) Social-first marketing has never been more important. According to Deloitte, social first brands — which they define as those with high maturity in their approach to social media — are eight times as likely to exceed revenue goals by 25% or more in their B2C lines of business, compared to brands with low social maturity. What does ‘high maturity in social’ actually mean and how can you confidently check the social-first box? It’s crafting content and messaging that shows you have a deep under ..read more

Welcome! This newsletter is a resource for social trends, influencer headlines and platform updates. I’ve started tracking VidCon 2024 parties and events — you can access the latest list for free in the ICYMI Events Database (the conference even has its own tab!). I’ll continue to update as the invites and party tips come in. ⏰ 1-SECOND SUMMARY YouTube’s thumbnail A/B tests are finally coming to more creators You can now share Instagram posts on Threads as full sized posts BeReal was acquired by a French mobile app & gaming company for $536 million LinkedIn’s newsletter updates ..read more

[via Meta] Welcome! If you just subscribed this is a weekly recap of major platform updates, social news and influencer marketing headlines — starting with a one-second summary for the most important stuff you need to have on your radar. Thanks for reading! ⏰ 1-SECOND SUMMARY Instagram is testing unskippable Feed ads Instagram is testing the option to send a Reels draft to a friend for feedback TikTok is reportedly working on a US copy of the app independent of ByteDance TikTok reportedly put European ecommerce expansion plans on hold to focus on the US market TikTok confirmed th ..read more

Welcome to May’s ICYMI: You Need to Know It Edition. This is an exclusive post for paid subscribers recapping the major platform updates you might have missed this month. The platforms had a busy month: TikTok, Instagram and LinkedIn all announced AI-generated content labels; Instagram said it would double down on smaller creators and original content wh… Read more ..read more