ICYMI: So. Many. Social. Updates ?
ICYMI
by Lia Haberman
1w ago
[via Meta] Welcome! If you just subscribed this is a weekly recap of major platform updates, social news and influencer marketing headlines — starting with a one-second summary for the most important stuff you need to have on your radar. Thanks for reading! ⏰ 1-SECOND SUMMARY Instagram is testing unskippable Feed ads Instagram is testing the option to send a Reels draft to a friend for feedback TikTok is reportedly working on a US copy of the app independent of ByteDance TikTok reportedly put European ecommerce expansion plans on hold to focus on the US market TikTok confirmed th ..read more
Visit website
ICYMI: May’s Biggest Headlines
ICYMI
by Lia Haberman
1w ago
Welcome to May’s ICYMI: You Need to Know It Edition. This is an exclusive post for paid subscribers recapping the major platform updates you might have missed this month. The platforms had a busy month: TikTok, Instagram and LinkedIn all announced AI-generated content labels; Instagram said it would double down on smaller creators and original content wh… Read more ..read more
Visit website
ICYMI: Instagram, you gotta help us out?!
ICYMI
by Lia Haberman
2w ago
Can I hear from ICYMI’s Aussie readers? I’m headed to Perth in August for the State of Social conference. Will you be going? Do you have travel or food tips? Let me know!  ⏰ 1-SECOND SUMMARY Instagram’s tutorial on uploading longer videos came with a BIG disclaimer Instagram added new Notes features (reminder: the teens love it) and a new “Inspiration” tab Discord wants to serve gamers, not broader communities on the app    TikTok is consolidating creator tools into TikTok Studio on desktop with a mobile app coming soon TikTok’s challenge to the US ban will be ..read more
Visit website
ICYMI: Inside Canva Create’s Confetti-Filled Tech Event ?
ICYMI
by Lia Haberman
3w ago
[Canva cofounders, Cliff Obrecht, Melanie Perkins and Cameron Adams, and team] I hope you had a good week and — if you’re in North America — about to enjoy a long weekend. I just started working with YouTubers Colin and Samir — who are truly the creator’s creators — leading the Brain Trust community sessions that are part of their Creator Startup cohort. I’m a huge fan of the Colin and Samir universe and recommend everyone subscribe to the YouTube channel and their Publish Press newsletter for the creator’s perspective on branded content and business ventures.  ⏰ 1-SECOND SUMMARY Ti ..read more
Visit website
ICYMI: TikTok tests 60-min videos; YouTube aims for the Emmys
ICYMI
by Lia Haberman
1M ago
⏰ 1-SECOND SUMMARY Meta is testing a multi-column experience on desktop Threads  Instagram was the most downloaded app in the world in April TikTok is testing 60-minute video uploads Reddit’s AMA sessions are getting an upgrade  YouTube’s CEO pushes the Emmys to reward creators Everyone from LTK’s Amber Venz Box and Something Navy’s Arielle Charnas to Instagram’s Adam Mosseri dropped a new media project this week Event reminder: Get insights and tactics for influencer marketing success* ? ROADMAP ? Meta Updates Meta is testing a Tweetdeck-like experience on Thr ..read more
Visit website
ICYMI: TikTok's Testing Collab Posts
ICYMI
by Lia Haberman
1M ago
[via Radu Oncescu, Threads] I just got back from Duel Tech’s Social Commerce Summit in New York where I shared my evaluation framework for new apps and platform features: The Teen Girl Hierarchy of Needs. Scroll down for the formula! Plus, the social apps continue to morph into dupes of each other as they borrow successful features and formats. ⏰ 1-SECOND SUMMARY The dots are gone! Instagram carousels look just like Threads  Meta Verified for Business has new tiers of support from $50 to $350 per month Instagram told creators to keep videos less than 90 seconds TikTok is testi ..read more
Visit website
ICYMI: Unpacking Instagram’s Creator Marketing Strategy ?
ICYMI
by Lia Haberman
1M ago
This week is a PACKED with updates from all the major platforms so let’s get right into it. ⏰ 1-SECOND SUMMARY Dua Lipa dropped a new Stories music sticker — this is your cue to pay attention to Instagram’s marketing strategy Instagram changed Reels recommendation rankings to make it easier for smaller creators to break through TikTok Carousels just got a big visibility boost with a new photo tab A new licensing agreement means UMG tracks will soon be back on TikTok LinkedIn launched Games this week — are you feeling it? Your Summer 2024 plans brought to you by Skittles and Air ..read more
Visit website
ICYMI: April’s Biggest Headlines
ICYMI
by Lia Haberman
1M ago
Welcome to April’s ICYMI: You Need to Know It Edition! Instagram just squeaked in a major update at the last minute so I’m dedicating the first part of this newsletter to their new focus on smaller creators.  The rest of this newsletter is a monthly round-up of major platform updates that I provide for paid subscribers. Let’s get into it!  ? ? Instagram Ranking Update for Creators Instagram just announced that they want to help smaller creators find new audiences for their Reels. Previously, recommended Reels were ranked primarily based on how an account’s followers engaged with t ..read more
Visit website
ICYMI: 7 Brand Carousels to Inspire You
ICYMI
by Lia Haberman
2M ago
Scroll all the way down to get some suggestions of tools, social-first brands and your next marketing book mentioned at Social Media Week. ⏩️ Carousel Posts Are Taking Over I’ve said it before and I’ll say it again: Carousels are one of the hottest formats on social right now.  We know TikTok is encouraging users to post more photo carousels (they claim photos can get 2.9x more comments than videos) and Instagram’s launched several carousel tests and updates in the last few months.  It seems more creators and brands are jumping on carousels while they’re hot — which I’m here for ..read more
Visit website
ICYMI: Inside the Creator Economy Summit
ICYMI
by Lia Haberman
2M ago
[Adam Rose on stage at the Creator Economy Summit via The Information] ⏰ 1-SECOND SUMMARY Top takeaways from this week’s Creator Economy Summit How to make emojis glow in your Instagram Stories and more tips Instagram launched a Notify sticker for creators, like YouTube’s notification bell YouTube’s new AI feature lets you skip to the good parts of the video TikTok’s launching a dedicated feed for STEM content in Europe I’ll be in NYC next week for Social Media Week with Dash Hudson, co-hosting a meetup for marketers and creators. See you there? ? ROADMAP ? Meta Updates The ..read more
Visit website

Follow ICYMI on FeedSpot

Continue with Google
Continue with Apple
OR