Squarespace released version 7.1 in 2020, and many studio owners are now wondering if a redesign is in order. Here are some FAQs that break down these changes to help you decide if now is the right time for a redesign ..read more

Having a website with great design is critical for your studio. Here are some tips on building a Mindbody-integrated website for your studio ..read more

If we've ever discussed websites for more than two minutes, you'll know I'm all about Squarespace. Hands down, it's the best platform for fitness and wellness studios to create their digital home, and that's precisely why I suggest most of my clients choose to build their fitness websites on Squarespace. Let's take a look… Why Choose Squarespace for Your Fitness Studio Website? What I love about designing Squarespace fitness websites is that it's a user-friendly website builder, and it takes a lot of pressure off small business owners to constantly keep on top of their website plugins and sec ..read more

Having a quick-access, streamlined “links” page (ie. Linktree) for your fitness studio is a great way to bridge the gap between your social media posts and the actions you want people to take on your website. But if you’re paying for linktree, or want to drive people from social media directly to your website instead, you can create a Linktree-looking page right on your own website! Here’s how Log in to your Squarespace website backend, then create a new page in the unlinked section, called “instagram” Add you logo at the top center, then stack button blocks down the center of the page to ..read more

After a tough couple of years for many of us in the fitness industry, many studio owners are looking at their businesses to see if there might be opportunities for improvement. If this is something you’re doing right now, you may find yourself wondering if now is the right time to do a fitness brand redesign.  Maybe you know it’s time to change your brand because you’re intentionally moving in a different direction. Or you’re brand new to the fitness and wellness space. Or you just have a hunch that something is off with your brand but don’t know where to start.  Whatever the reason ..read more

Gone are the days when you had a steady stream of new customers for your boutique fitness studio because you’re the closest or best (or only!) option in town. Maybe relying on referrals just isn’t doing as well as it used to? If that’s you, you’re not alone—there was a time when having a great reputation and great services was enough to bring new clients in the door. Many studio owners simply didn’t need to worry about a boutique fitness marketing plan. Here in 2023, things have changed, and to stand out, you need to ensure you’re marketing so new clients can find you. It all comes down to bei ..read more

Over the past few years, we’ve seen the rise of AI writing tools, and as these tools continue to evolve, more people are looking for opportunities to take advantage of them. As a website designer, this is something I’m having more inquiries from clients about, particularly about whether or not using AI for website copy is a good idea.  As someone who has spent over a decade designing websites for fitness studios, I know firsthand how important website copy is. Just like the design of your website, investing in good copywriting should be part of your bigger picture. Sure, AI can be helpfu ..read more

As a fitness instructor, you know offering accessible options to exercises is important—it’s a core competency. But it’s easy to overlook things that allow our website to be accessible. If you did a quick Google search right now, you could easily find a wealth of information about how you can create an accessible website—it’s honestly a bit overwhelming and often contradictory. While some of the information may seem technically difficult, other pieces of what is needed are pretty logical. The truth is the definition of website accessibility is always evolving.  As technology is always mov ..read more

Depending on how long your website has been up and running, there comes a time when a website redesign is in order.  In fact, one of the most commonly asked questions I get from clients or potential clients is asking how often they need to redesign their fitness studio website. The short answer: You need to redesign your fitness website every three to five years. Now, you might be thinking, wow, didn’t I just spend a bunch of money on my website a few years ago? Yes, you would have made an investment when you initially had your website built. But that initial investment doesn’t mean your ..read more

If you have a website, you’ve probably been on the receiving end of some SEO spam. And I don’t know about you, but I find these emails really annoying.  For those of you who aren’t quite sure what this is, SEO spam looks a little something like this: Hello! I was examining your website and it is really well developed, but doesn’t rank on the first page of Google and other major search engines, you will likely be losing a lot of traffic, and leads to your business. I’m an SEO Expert and I helped hundreds of businesses rank on the first page of Google. My rates are very affordable. May I s ..read more