Hi guys, thank you for reading our blog and thank you for all your support, always! October 1st is 日本茶の日 Japanese Tea Day. It is said to have originated from the day when Hideyoshi Toyotomi, the ruler of Japan, held a large tea ceremony at Kitano Tenmangu Shrine in Kyoto. These tea ceremonies were open […] The post Japanese Tea Day appeared first on Yamasan Co., Ltd ..read more

Hi everyone! New seasonal cycle of Japanese Tea has been started. As summer approaches in Japan now, the air becomes warm, and nature is enveloped in vibrant new greenery. Trees and flowers flourish with vitality, creating a refreshing season for both the eyes and the spirit. During this time, tea farms begin to flourish with […] The post NEW SEASONAL CYCLE OF JAPANESE TEA appeared first on Yamasan Co., Ltd ..read more

Hi everyone! New seasonal cycle of Japanese Tea has been started. As summer approaches in Japan now, the air becomes warm, and nature is enveloped in vibrant new greenery. Trees and flowers flourish with vitality, creating a refreshing season for both the eyes and the spirit. During this time, tea farms begin to flourish with new shoots. The tea fields, spread amidst the verdant landscape, delight the eyes with their lush scenery and soothe the soul. And from these new shoots, delicious tea is born. IN APRIL… The beautiful new shoots of the first tea begin to bud, and the rows of tea farms s ..read more

Hello, all matcha enthusiasts! Let’s celebrate a special occasion together today. Today, February 6th is known as “Matcha Day”. It is designated as “Matcha Day” by the Nishio City Tea Industry Promotion Council in Commemoration of the 120th Anniversary of Nishio Tea Founding. The decision to mark this date as “Matcha Day” stems from the association with the Japanese tea ceremony tool known as “furo” (風炉), used in the process of heating water in the kettle. In the world of tea ceremony, there is a tool called “furo,” and the term is associated with the numbers “2” and “6.” Using the clever wor ..read more

The weather now in Japan is very cold and more heavy snowfall is forecast for regions along the Sea of Japan coast. Warm beverages become indispensable. In such times, Japanese tea is undoubtedly a comforting choice that can warm both the heart and body. Genmaicha A tea blend with roasted brown rice mixed in with the tea leaves, exudes a cozy flavor that spreads warmth, leaving you feeling snug and content. Hojicha It is also recommended for chilly weather. The roasted tea leaves carry a savory aroma that perfectly suits a cold winter day. Pour it into a warm cup and savor a leisurely time ..read more

Japan has been getting colder and colder lately due to the strongest cold wave of the 2023 season. Tomorrow is the day of the winter solstice. The winter solstice in Japan is a time marked by traditional customs and practices. Occurring around December 21st or 22nd, it represents the shortest day and longest night of the year. In Japan, the winter solstice marks the time of the year with the shortest daylight hours and the longest nights. During this season, various traditions and customs abound, with particular attention given to the citrus fruit known as “Yuzu.” Yuzu stands out as a quintes ..read more

Happy Halloween! The end of October comes with the magic of Halloween. This year, we have something special in store that will not only satisfy your Halloween cravings but also cater to your vegan lifestyle. This year, we have an extra reason to celebrate. We are excited to introduce our new vegan product: Oat Milk Matcha Latte Powder. It’s a delightful and healthy addition to your Halloween festivities. This delicious powder is perfect for crafting your own warming matcha lattes and it’s entirely plant-based. Why Oat Milk Matcha Latte? Oat Milk Matcha Latte is suitable for vegans and anyone ..read more

Hi guys, thank you for reading our blog and thank you for all your support always. It was the Autumn Equinox Day on 23rd Sept in Japan. It’s a day when Japanese people pay homage to the changing of seasons and the balance between day and night. Families often visit the graves of their ancestors, clean tombstones, and offer food and flowers as a sign of respect. It’s a time for reflection and gratitude for the bountiful harvest season. Finally, the summer heat is starting to ease and we can begin to sense the arrival of autumn. Autumn in Japan is a breathtaking spectacle as the landscape trans ..read more

Hi guys, thank you for reading our blog and thank you for all your support always. As the warm rays of the sun envelop us and nature bursts forth in vibrant hues, summer arrives, bringing with it a sense of joy and vitality. During this season, one beverage stands out, providing a refreshing and invigorating experience: matcha. This powdered green tea, deeply rooted in Japanese tradition, perfectly complements the essence of summer and aligns with the celebration of the summer solstice. Embracing Summer’s Vibrancy Summer is a season of abundance and vitality, characterized by longer days, blo ..read more

Hi guys, thank you for reading our blog and thank you for all your support always. It’s already November. In Japan, 1st November is the day of black tea which was set by the Japan Tea Association in 1983 to spread the consumption of black tea. It was the first day that the first Japanese ever had black tea. The person who had black tea is Kodayu Daikokuya . He was a ship owner from Ise (Mie Prefecture) and shipwrecked in Russia. People there saved his life and due to the difficulty of getting permission to return to Japan, he had no choice but to stay in Russia for 10 years. During their stay ..read more