Send us a text The holiday season brings a rush of online shoppers, making it crucial for retail jewelers to ensure their e-commerce sites are in top shape. With a well-prepared website, you can enhance your customer experience, avoid technical hiccups, and maximize sales. Here’s a quick checklist to help you get your website holiday-ready, from payment setups to product data and marketing strategy. Adapted from the recent Punchmark blog article: https://www.punchmark.com/blog-post/administrative-checklist-8-tips-to-fortify-your-e-commerce-for-the-holidays Send feedback or learn more about ..read more

Send us a text Omi was founded nearly 35 years ago by Omi Nagpal and his wife, Preeti, whose family were ruby miners dating back to 19th century Burma. Later, their son, Niveet, founded Omi Privé, their finished jewelry business that specializes in one of a kind finished colored stone jewelry. From design processes to nurturing retailer relationships, Niveet sheds light on the strategic side of the jewelry vendor business. He shares insights on building meaningful partnerships with retailers who value understated luxury, as well as a deep dive on the business of colored stones.  Learn m ..read more

Send us a text Prepare to transform your online presence into a powerhouse of holiday cheer. We discuss how to maintain an omni-channel experience that seamlessly connects your digital and physical storefronts especially around the time of year where it matters most!  Don't let outdated information be the Grinch that steals your holiday sales—tune in as we share the essential steps to ensure your business shines brightly in the bustling retail landscape. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire abo ..read more

Send us a text Email marketing has the power to elevate your traffic to new heights. Mike sits down with Hope Bellair, Punchmark's Digital Marketing Manager, and Sarah Weeks, Art Director at Punchmark, to discuss best practices and strategy for your next Email Marketing campaign.  Where is the sweet spot for sending "too many" and "radio silence"? What should you market about during the down months? Which email platform is most effective? Learn more about Punchmark's Email Marketing Campaign here: https://www.punchmark.com/email-marketing Send feedback or learn more about the podcast ..read more

Send us a text Are you open every day between Black Friday and Christmas Eve? Do you close between Boxing Day and New Years? Do you have VIP events or "Guys Nights" to drive traffic? Do you stock up your best sellers with multiples or get a broad variety of products?  The busiest time of the year is starting, and Michael sat down with Ray Lantz from The Diamond Center in Claremont, CA to hear about what he is doing to get prepared, as well as what his strategy is for the end of the year.  Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's web ..read more

Send us a text AI has been the buzzword of the last few years, but its accessibility for everyday people can feel limited as some use cases require extra downloads and plugins. Michael wanted to showcase some of the most readily available and accessible use cases for ChatGPT in your every day life.  Learn how querying this powerful tool can help with everything from cooking to your mortgage decisions. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business ..read more

Send us a text Bryan Braddy, the talented artist behind Bad Art Nice Watch, shares how he has created a business out of helping tell the captivating tales of luxury watches. Beginning with a simple drawing session with his daughter, Bryan rediscovered his passion for art, eventually developing a unique and recognizable style using professional-grade watercolors. His artwork brings to life the personal narratives and histories of luxury watches, transforming them from mere timepieces into evocative stories worth telling. Bryan's entrepreneurial journey from sharing personal art on Instagram t ..read more

Send us a text Mike sits down with Constance Polamalu , the founder of Birthright Foundry to talk about the latest updates to her jewelry line since they last spoke during S4 E34. Constance discusses her journey this past year, highlighting the meticulous selection of her pieces that were featured on the Golden Bachelorette and the importance of creating a brand that stands the test of time.  Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our ..read more

Send us a text Cheers to Episode 200 of In the Loupe! Whether you've been with us since the beginning, or this is your first episode, thanks for joining us! Join us for our special 200th episode of "In the Loupe," where we journey from our humble beginnings as the "Jeweler's Survival Kit" to becoming a pivotal marketing tool within the jewelry world. You'll hear from Ross Cockerham, CEO of Punchmark, and our editor Paul Suarez. Listen in as we reflect on our evolution over five and a half seasons, the challenges of the pandemic, and how our content has adapted to continue supporting jewelers ..read more

Send us a text It's time to start thinking about your holiday marketing and begin planning for this year's busy season! Mike speaks with Hope Bellair, Punchmark's Digital Marketing Manager, to discuss how to get your site ready, what the easiest starting points are, and where to look for inspiration. This is the pre-marathon stretch, so buckle up! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com ..read more