Spotify’s engagement game: How Nebula and direct video uploads could change podcasting
MIDiA Blog » Creator Economy
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10h ago
In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and... Source ..read more
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Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
MIDiA Blog » Creator Economy
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10h ago
Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’,... Source ..read more
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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
MIDiA Blog » Creator Economy
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1d ago
Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In... Source ..read more
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Stability from chaos: How today’s artists find sustainable success in a turbulent music industry
MIDiA Blog » Creator Economy
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3d ago
How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from... Source ..read more
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Filling in the IP blanks: Sony’s State of Play underlines PlayStation’s family-friendly ambitions and IP strategy
MIDiA Blog » Creator Economy
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1w ago
Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward... Source ..read more
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AI is promising a video creation revolution: Are you ready for the upside?
MIDiA Blog » Creator Economy
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1w ago
Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning... Source ..read more
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Gen AI music platforms are niche among consumers — is being *too* easy the problem?
MIDiA Blog » Creator Economy
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1w ago
We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is... Source ..read more
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The state of the attention economy: why don’t fan-first platforms work?
MIDiA Blog » Creator Economy
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1w ago
The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the... Source ..read more
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The future of steaming TV proves history always repeats itself
MIDiA Blog » Creator Economy
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1w ago
Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed... Source ..read more
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Billie Eilish delivered a superfan masterclass
MIDiA Blog » Creator Economy
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1w ago
While the industry standard for new releases has long been about scale and velocity, Billie Eilish, her brother Finneas, and Darkroom/Interscope, the labels behind their latest album Hit Me Hard and Soft,... Source ..read more
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