In the dynamic world of social media, Instagram Reels has emerged as a powerful tool for content creators and influencers to engage with their audience and enhance their marketing efforts. Instagram has recently released a new section in the professional dashboard called “Reels Best Practices”. To help you get the most out of your reels we’ve compiled a list of best practices including those shared by Instagram! 1. Focus on High-Quality Content The foundation of any successful Reel is high-quality content. Ensure your videos are clear, well-lit, and visually appealing. Use natural light whenev ..read more

In Episode 3 of our Convos with Creators series hosted by Monty Lans featuring Lucas O’Keefe. Lucas, a former school teacher who has become a full-time paid creator creator, shares best practices for attracting brands, finding the right opportunities, and turning one-time brand deals into a reoccurring income stream! Overcoming Imposter Syndrome “Most people aren’t born being comfortable creating content on social media, it’s a very vulnerable thing.” One of the standout topics Lucas discussed was overcoming imposter syndrome. He emphasized that feeling vulnerable while creating content is co ..read more

TikTok has rapidly evolved into a powerful platform for brands looking to maximize their return on ad spend (ROAS). Recently, a webinar hosted by Klaviyo shed light on several innovative strategies and insights that can help brands leverage TikTok ads effectively. Keep reading for a summary of the key takeaways and actionable tips to enhance your TikTok ad campaigns. The Importance of the First 6 Seconds On TikTok, the first few seconds are crucial. Research shows that 90% of ad recall occurs within the first six seconds. Therefore, it’s essential to capture the audience’s attention quickly an ..read more

In episode 2 of our series CONVOS WITH CREATORS, Monty Lans sat down with the talented fashion designer and tailor, Justin Hayes, to discuss his incredible journey in the fashion industry. With over 300K followers and partnerships with major shoe brands like New Balance, Gola, and ADIDAS, Justin’s story is both motivational and inspiring. Watch the full episode above and keep reading for some of the highlights including Justin’s focus on authenticity, consistency, and persistence. The Power of Authenticity “When you see me on social media…I’m the same guy” Justin’s journey truly proves the im ..read more

In the dynamic world of social media, content creators need the best tools to produce, edit, and manage content effectively. Fortunately, there are several free resources available that can help creators harness their creativity, elevate their content, analyze their performance, and connect with brands for collaborations. Here’s a roundup of some of our favorite free social media tools that every content creator should consider. 1. Canva: Simplifying Graphic Design Canva is an indispensable tool for creating stunning visuals. With its user-friendly drag-and-drop interface, creators can design ..read more

The retail industry is in the midst of a profound transformation, driven by technological innovation and evolving consumer preferences. In this ever-changing landscape, one demographic wields unprecedented influence: Gen Z. For retail marketing leaders, adapting to these changes and harnessing innovative strategies is essential to not only survive but thrive in the new era of retail. Social Shopping Takes Over: The End of Traditional Browsing According to KPMG’s report on the key trends shaping the retail industry, there’s an urgent need for a retail reset as the traditional browsing experienc ..read more

TikTok is stepping up its in-stream shopping game with a new live test feature that aims to revolutionize user behavior. The platform is experimenting with the ability to make any object in a video “shoppable,” allowing users to easily identify and purchase products within the app. Identify Similar Objects Feature Social media expert Lindsey Gamble showcased the new feature, revealing a toggle within the video upload flow that activates “Identify Similar Objects.” When enabled, TikTok’s object identification AI scans the video, highlighting potential product matches that users can directly buy ..read more

Crafting effective CTAs (Call -to-Actions) for Instagram and TikTok involves more than just the wording. Here’s a guide to help you create effective CTAs that resonate with your audience on TikTok and Instagram! Quick and Snappy TikTok’s swift content consumption demands CTAs that grab attention within the first 1-2 seconds. Aim to captivate viewers instantly to prevent them from scrolling past your content. A concise and attention-grabbing CTA sets the tone for engagement. Engaging Captions Pair your CTA with an engaging caption that complements your visual content. Whether it’s posing a thou ..read more

Exciting developments are underway in the dynamic world of TikTok, and content creators are buzzing with anticipation. The popular short-form video platform is currently testing a groundbreaking feature that allows users to post 15-minute videos, expanding beyond the previous 10-minute limit. This move is poised to reshape the content landscape on TikTok and has intriguing implications for creators and viewers alike. Breaking the 10-Minute Barrier Until now, creators faced a constraint when producing content that exceeded the 10-minute mark. The workaround involved leading viewers to a “Part 2 ..read more

Captions play a crucial role in SEO (Search Engine Optimization) on TikTok, just as they do on other platforms. TikTok uses a combination of factors to determine which content to show to users, and captions provide valuable information that can influence this process. Here are some reasons why captions are important for SEO on TikTok, and what you should start implementing in your content strategy! 1. Keyword Relevance TikTok’s algorithm is designed to understand the content of videos and deliver them to the right audience. Captions play a significant role in this process by providing valuable ..read more