Navigating the New Era of Retail: Gen Z, Social Commerce, and Creator Economy
IOVIA Blog
by Sinead Fitzgerald
2M ago
The retail industry is in the midst of a profound transformation, driven by technological innovation and evolving consumer preferences. In this ever-changing landscape, one demographic wields unprecedented influence: Gen Z. For retail marketing leaders, adapting to these changes and harnessing innovative strategies is essential to not only survive but thrive in the new era of retail. Social Shopping Takes Over: The End of Traditional Browsing According to KPMG’s report on the key trends shaping the retail industry, there’s an urgent need for a retail reset as the traditional browsing experienc ..read more
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TikTok Testing “Identify Similar Objects” Feature for In-Stream Shopping
IOVIA Blog
by Mizuho Miyagawa
2M ago
TikTok is stepping up its in-stream shopping game with a new live test feature that aims to revolutionize user behavior. The platform is experimenting with the ability to make any object in a video “shoppable,” allowing users to easily identify and purchase products within the app. Identify Similar Objects Feature Social media expert Lindsey Gamble showcased the new feature, revealing a toggle within the video upload flow that activates “Identify Similar Objects.” When enabled, TikTok’s object identification AI scans the video, highlighting potential product matches that users can directly buy ..read more
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Compelling Call-To-Actions – The Beginner’s Guide to CTAs
IOVIA Blog
by Mizuho Miyagawa
2M ago
Crafting effective CTAs (Call -to-Actions) for Instagram and TikTok involves more than just the wording. Here’s a guide to help you create effective CTAs that resonate with your audience on TikTok and Instagram! Quick and Snappy TikTok’s swift content consumption demands CTAs that grab attention within the first 1-2 seconds. Aim to captivate viewers instantly to prevent them from scrolling past your content. A concise and attention-grabbing CTA sets the tone for engagement. Engaging Captions Pair your CTA with an engaging caption that complements your visual content. Whether it’s posing a thou ..read more
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Is Long-Form Content Making a Come Back?
IOVIA Blog
by Mizuho Miyagawa
2M ago
Exciting developments are underway in the dynamic world of TikTok, and content creators are buzzing with anticipation. The popular short-form video platform is currently testing a groundbreaking feature that allows users to post 15-minute videos, expanding beyond the previous 10-minute limit. This move is poised to reshape the content landscape on TikTok and has intriguing implications for creators and viewers alike. Breaking the 10-Minute Barrier Until now, creators faced a constraint when producing content that exceeded the 10-minute mark. The workaround involved leading viewers to a “Part 2 ..read more
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Why Captions on TikTok are Vital for SEO
IOVIA Blog
by Mizuho Miyagawa
2M ago
Captions play a crucial role in SEO (Search Engine Optimization) on TikTok, just as they do on other platforms. TikTok uses a combination of factors to determine which content to show to users, and captions provide valuable information that can influence this process. Here are some reasons why captions are important for SEO on TikTok, and what you should start implementing in your content strategy! 1. Keyword Relevance TikTok’s algorithm is designed to understand the content of videos and deliver them to the right audience. Captions play a significant role in this process by providing valuable ..read more
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How to Get Started as a UGC Creator
IOVIA Blog
by Mizuho Miyagawa
2M ago
One of the key questions that we get asked by our creators is – what our UGC campaigns entail and how to get started with becoming a UGC Creator. User-Generated Content (UGC) has emerged as a powerful tool for creators, offering a unique way to connect with their followers and collaborate with brands. If you’re new to UGC or considering integrating it into your content strategy, we’ll delve into some tips below on how to get started. Understanding UGC Campaigns: Simply put, these campaigns involve user-generated content that creators contribute without the obligation to post on their personal ..read more
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How to Get Influencers to Promote Your Products
IOVIA Blog
by Mizuho Miyagawa
2M ago
Influencer marketing is a powerful strategy for enhancing brand awareness, engagement, and sales – but it’s not as simple as sending DMs to creators on Instagram. We’ll take you through some essential steps for successful influencer campaigns, and how to scale and streamline your recruitment and collaboration process. 1. Product Gifting: The Foundation of Collaboration To kickstart effective influencer marketing, start by sending your products to influencers. This strategy, known as product gifting, involves providing free products to selected influencers in exchange for content creation. This ..read more
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Transform Your Passion into a Lifelong Content Career With These 9 Tips
IOVIA Blog
by Mizuho Miyagawa
2M ago
Are you ready to turn your content creation passion into a lifelong career? Whether you’re a budding blogger, vlogger, or social media enthusiast, transforming your creative pursuit into a sustainable livelihood requires strategic planning and dedication. Here are nine quick tips to help you navigate the exciting journey of building a successful career in content creation. Find Your Niche & Voice: The first step in establishing a successful content creation career is to find your niche. Discover your unique interests and expertise, and let them guide the content you produce. Develop a dist ..read more
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Leveraging Your Nano-Influence
IOVIA Blog
by Mizuho Miyagawa
2M ago
As a nanoinfluencer, it’s important to know what you bring to the table in a brand collaboration; maybe it’s a super dedicated community you’ve built, or exponentially higher reach and impressions even with a smaller following – all of these are great things that brands are looking for. We’ll be exploring the powerful benefits of paid boosting for nanoinfluencers, and how this strategy can improve your growth and help you land more brand deals! Increased Visibility and Engagement Imagine extending your content’s reach beyond your current follower base. Paid boosting empowers nanoinfluencers to ..read more
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Finding the Perfect TikTok Influencers for Your Brand
IOVIA Blog
by Mizuho Miyagawa
2M ago
Delving into the world of TikTok influencers, this article is your guide to discovering and connecting with the right influencers aligning with your brand values and niche. From understanding the platform’s potential for your brand to efficient strategies in finding TikTok influencers, let’s dive into the power of TikTok and how to find the perfect TikTok influencers for your brand. TikTok’s Influence and Its Strategic Value for Your Brand Embracing influencer marketing on TikTok offers lucrative prospects, leveraging organic engagement and the platform’s remarkable virality. But before diving ..read more
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