Instagram and TikTok are two of the most popular channels for influencer marketing. But which one is right for you and your brand ..read more

Looking for a boost to your sales in 2024? It's no coincidence that as we increase our ability to measure results in our marketing efforts, marketing's impact on revenue has come under increasing scrutiny. Closing the gap between that first impression to the sale is a high goal for most fast-moving consumer goods (FMCG) brands. However, brands face more competition than ever, both online and offline. Influencer marketing has become a trusted tool in many marketers' toolkits for many reasons, but one of those reasons is that it strengthens the bond between the product and the consumer due to i ..read more

How do you measure your influencer marketing engagement? Engagement is a crucial aspect of influencer marketing that goes far beyond the number of likes and comments on a post. Understanding how your audience interacts with influencer content is essential for assessing the effectiveness of your campaigns. This blog post will guide you through the process of tracking and analyzing engagement metrics, offering insights into how influencer content impacts your brand and audience ..read more

What does your social media strategy look like? … Do you have one? There’s no shame if you don’t! Nearly 50% of B2C brands lack a documented social media strategy, so you’re not alone. However, there are a ton of benefits to having a great social media strategy. You may be missing out on essential brand value, impressions, and conversions without it ..read more

HELSINKI, Finland – October 19, 2023 – Leading influencer marketing and content creation platform, Boksi.com, is pleased to announce the successful completion of its €7 million Series A funding round. The round was conducted in two closings, with the first closing taking place in late 2022 and the final closing recently ..read more

The spending projected to increase by a notable 20 percent in 2024, the realm of influencer collaboration is poised to witness substantial growth. In the ever-evolving landscape of marketing, influencer marketing continues to shape the way brands engage with their audiences. The growing significance of influencer marketing is evident as advertisers channel more resources into this dynamic strategy ..read more

How much should you charge as a influencer or creator? It’s a difficult question to answer, as everyone values their own work differently, as do brands. You need to consider the time it takes to create your content, how you interact or engage with your audience, whether or not your audience aligns with the brand in question ..read more

There’s always one constant stocked in the marketing aisle - change. New channels, tactics and experimentation are a key part of how we marketers work today, and one of the growing trends in recent years has been collaborating with social media content creators for both influencer marketing and user-generated content (UGC) creation.  ..read more

Did you know you can create a portfolio on Boksi? After hearing a lot of feedback from our creators on how we could improve Boksi, we're super thrilled to share that you can now create your own portfolio on Boksi ..read more

Brands need more content. Talk about obvious, right ..read more